ESPN2 Audience in United States

ESPN2 has an estimated audience of 10,264,294 people in United States. 23.8% are female, 76.2% are male, average age 37.8. Top regions: California, Florida, Texas. Top brand affinities: Houston Astros, Tampa Bay Buccaneers, Buffalo Bills, Jacksonville Jaguars, Seattle Seahawks.

The average ESPN2 fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Houston Astros, Tampa Bay Buccaneers, Buffalo Bills, with strongest over-indexing on Houston Astros (17.16× the country average). Demographically, the ESPN2 audience skews more male with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: TV Channel

Demographics of ESPN2 fans

Demographic split for ESPN2 audience in United States
MetricValue
Female23.8%
Male76.2%
Average age37.8
Estimated audience size10,264,294

Audience persona

The typical ESPN2 fan in United States is more male, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Houston Astros.

Top regions in United States

Top regions ranked by reach for ESPN2 in United States
RegionReachAffinity
California639,9550.57×
Florida602,7500.87×
Texas589,5660.67×
New York476,6370.83×
North Carolina282,7240.92×
Georgia281,6050.89×
Pennsylvania262,8540.76×
Ohio256,8360.81×
Illinois217,5160.64×
Virginia216,6040.87×
Tennessee209,5431.02×
Massachusetts195,6610.97×
Michigan186,8710.7×
New Jersey184,0780.71×
Colorado181,4281.12×
Arizona173,7610.83×
Alabama169,7951.18×
Kentucky165,9091.29×
Minnesota162,2511.1×
Indiana161,1450.86×
South Carolina149,7220.97×
Louisiana149,2901.13×
Maryland141,7770.8×
Washington140,6470.68×
Missouri137,1710.83×
Oklahoma114,9631.01×
Oregon114,1930.97×
Kansas111,0751.37×
West Virginia108,3212.27×
Wisconsin103,8260.67×
Connecticut103,5351.01×
Iowa99,4121.18×
Nebraska96,2861.87×
Utah89,7280.98×
Mississippi81,1730.96×
Arkansas76,0650.9×
Montana69,4762.44×
Nevada62,0580.63×
Maine47,0811.28×
Idaho43,6570.85×
Hawaii40,8940.93×
New Hampshire35,5500.88×
Vermont34,8411.93×
New Mexico32,4190.63×
North Dakota31,0821.47×
South Dakota29,5581.25×
Rhode Island28,1190.86×
Washington, District of Columbia23,8490.77×
Delaware17,6600.62×
Alaska14,1990.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ESPN2 audience
BrandAffinityCategory
Houston Astros17.16×Sports
Tampa Bay Buccaneers11.67×Sports
Buffalo Bills7.64×Sports
Jacksonville Jaguars12.81×Sports
Seattle Seahawks8.86×Sports
Minnesota Vikings9.11×Sports
Miami Dolphins8.65×Sports
Los Angeles Lakers5.91×Sports
Green Bay Packers6.75×Sports
Indianapolis Colts9.91×Sports
Cincinnati Bengals10.03×Sports
Los Angeles Dodgers7.58×Sports
Pittsburgh Steelers6.32×Sports
Detroit Lions6.64×Sports
Cleveland Browns7.5×Sports
Los Angeles Rams8.33×Sports
New York Jets9.73×Sports
Baltimore Ravens8.15×Sports
Cleveland Cavaliers7.26×Sports
Denver Broncos6.48×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ESPN2 audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.02
Early Adopter MentalityPOWER1.54
ExtroversionTHRILL1.21
Sports ActivityPOWER1.2
Risk AppetiteTHRILL1.19
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for ESPN2
CountryShare
United States96.4%
Mexico0.4%
United Kingdom0.3%

See ESPN2 audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does ESPN2 have in United States?

ESPN2 has an estimated audience of 10,264,294 people in United States, concentrated in California and Florida.

What is the gender split and age of ESPN2 fans?

23.8% of ESPN2 fans are female, 76.2% are male, with an average age of 37.8 years.

Which brands do ESPN2 fans like most?

ESPN2 fans show strongest brand affinity for Houston Astros (17.16×), Tampa Bay Buccaneers (11.67×), and Buffalo Bills (7.64×) over the country average.

Where do ESPN2 fans live in United States?

ESPN2 fans in United States are most concentrated in California (reach 639,955), Florida (reach 602,750), and Texas (reach 589,566). These three regions account for the largest share of the active audience.

What other brands do ESPN2 fans also like?

Beyond ESPN2 itself, the audience over-indexes on Tampa Bay Buccaneers (11.67×), Buffalo Bills (7.64×), Jacksonville Jaguars (12.81×), and Seattle Seahawks (8.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ESPN2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.