Rascasse Audience Intelligence

Russell Wilson Audience in United States

A data profile of the people who buy, follow and care about Russell Wilson in United States — modelled from more than twelve digital signal sources. Russell Wilson has an estimated audience of 8,522,169 people in United States.

#50among American football in United States#270among Person in United States#338in Sports

The average Russell Wilson fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include Chyler Leigh, Dak Prescott, Aaron Rodgers, with strongest over-indexing on Chyler Leigh (100.32× the country average).

Demographically, the Russell Wilson audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Social Media Usage, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Russell Wilson fan in United States is more male, around 40.7 years old, with strong Social Media Usage tendencies and a notable affinity for Chyler Leigh.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Russell Wilson profile in United States.

Audience size
8.5M
in United States
Gender
28.4%♀
71.6% male
Age
40.7
average years
Country rank
#4175
Person in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Russell Wilson fans

28.4% are female, 71.6% are male, average age 40.7.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for Russell Wilson audience in United States
MetricValue
Female28.4%
Male71.6%
Average age40.7
Estimated audience size8,522,169
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Russell Wilson audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3923%
40-4921%
50+23%
Fig. 04

Worldwide distribution

84.0%

of the worldwide Russell Wilson audience comes from United States.

Worldwide audience distribution share by country for Russell Wilson
CountryShare
United States84.0%
Canada3.4%
Mexico1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Russell Wilson audience in United States is strongest.

Fig. 05

Top regions by affinity

Russell Wilson fans by region: top regions in United States
#RegionReachAffinity×
01Washington~600K3.41×
02Pennsylvania~500K1.80×
03Colorado~200K1.59×
04Montana~30K1.30×
05Maryland~200K1.29×
06Idaho~60K1.25×
07Virginia~300K1.19×
08Ohio~300K1.16×
09Oregon~100K1.16×
10Alaska~20K1.13×
11North Carolina~300K1.12×
12New Jersey~300K1.12×
13Wisconsin~100K1.12×
14Mississippi~80K1.11×
15West Virginia~50K1.11×
16Delaware~30K1.07×
17Kansas~70K1.03×
18Washington, District of Columbia~30K1.02×
19Arizona~200K1.00×
20Wyoming~10K1.00×
21Louisiana~100K0.99×
22Georgia~300K0.97×
23Nevada~80K0.97×
24New Mexico~40K0.97×
25Hawaii~40K0.97×
26South Carolina~100K0.95×
27South Dakota~20K0.95×
28Missouri~100K0.94×
29Connecticut~80K0.93×
30New York~400K0.87×
31Illinois~300K0.85×
32Alabama~100K0.84×
33Iowa~60K0.84×
34North Dakota~20K0.84×
35Texas~600K0.83×
36Tennessee~100K0.82×
37Indiana~100K0.81×
38Michigan~200K0.80×
39Minnesota~100K0.80×
40Kentucky~90K0.79×
41Florida~500K0.78×
42Nebraska~30K0.78×
43Arkansas~60K0.76×
44California~700K0.72×
45Massachusetts~100K0.72×
46Rhode Island~20K0.72×
47Utah~60K0.71×
48Oklahoma~70K0.68×
49New Hampshire~20K0.62×
50Maine~20K0.61×
Fig. 06

Affinity by region

Affinity by region — Russell Wilson, United States
0.61×1.00×3.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Russell Wilson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Russell Wilson audience
#·InterestCategoryAffinity×
01Chyler LeighFashion & Accessoires100.32×
02Ben RoethlisbergerSports56.81×
03Andrew LuckSports54.19×
04Dak PrescottSports48.50×
05Tony RomoSports46.60×
06Eli ManningSports44.33×
07Drew BreesSports42.65×
08Peyton ManningSports35.94×
09Lauren GrahamMovies & TV35.85×
10Lacey ChabertMovies & TV30.37×
11MaroonMusic & Radio30.24×
12Aaron RodgersSports25.94×
13Atlanta FalconsSports18.98×
14Minnesota VikingsSports14.84×
15Cleveland BrownsSports14.66×
16Detroit LionsSports14.38×
17Buffalo BillsSports13.34×
18Green Bay PackersSports12.78×
19Chicago BearsSports12.40×
20Pittsburgh SteelersSports12.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Russell Wilson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Russell Wilson audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.36×
PatriotismCONSERVATISM1.30×
Early Adopter MentalityPOWER1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Russell Wilson audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.85×
Urban LifestyleOPEN0.92×
SustainabilityBALANCE0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Russell Wilson have in United States?

Russell Wilson has an estimated audience of 8,522,169 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Russell Wilson fans?

28.4% of Russell Wilson fans are female, 71.6% are male, with an average age of 40.7 years.

03

Which brands do Russell Wilson fans like most?

Russell Wilson fans show strongest brand affinity for Chyler Leigh (100.32×), Dak Prescott (48.5×), and Aaron Rodgers (25.94×) over the country average.

04

Where do Russell Wilson fans live in United States?

Russell Wilson fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Washington (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Russell Wilson fans also like?

Beyond Russell Wilson itself, the audience over-indexes on Dak Prescott (48.5×), Aaron Rodgers (25.94×), Ben Roethlisberger (56.81×), and Peyton Manning (35.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Russell Wilson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Russell Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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