Russell Wilson Audience in United States

Russell Wilson logo

Russell Wilson has an estimated audience of 8,867,368 people in United States. 28.4% are female, 71.6% are male, average age 40.7. Top regions: California, Pennsylvania, Texas. Top brand affinities: Chyler Leigh, Dak Prescott, Aaron Rodgers, Ben Roethlisberger, Peyton Manning.

The average Russell Wilson fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Pennsylvania, Texas. Top brand affinities include Chyler Leigh, Dak Prescott, Aaron Rodgers, with strongest over-indexing on Chyler Leigh (100.32× the country average). Demographically, the Russell Wilson audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Russell Wilson fans

Demographic split for Russell Wilson audience in United States
MetricValue
Female28.4%
Male71.6%
Average age40.7
Estimated audience size8,867,368

Audience persona

The typical Russell Wilson fan in United States is more male, around 40.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Chyler Leigh.

Top regions in United States

Top regions ranked by reach for Russell Wilson in United States
RegionReachAffinity
California711,1620.73×
Pennsylvania633,0732.12×
Texas606,3800.8×
Washington597,7153.36×
Florida479,9270.8×
New York413,6350.83×
Ohio364,3661.33×
North Carolina310,9961.17×
Virginia272,1281.26×
Georgia266,7220.98×
Illinois259,3190.88×
Colorado238,9741.71×
New Jersey230,9091.02×
Maryland208,6241.37×
Arizona190,1311.05×
Michigan186,7610.81×
Tennessee147,5710.83×
Wisconsin140,8791.06×
Indiana130,0350.8×
South Carolina129,5960.97×
Missouri126,5020.89×
Massachusetts119,6250.68×
Oregon119,0301.17×
Louisiana112,9560.99×
Minnesota102,8350.81×
Alabama101,9660.82×
Kentucky85,5490.77×
Nevada85,2100.99×
Connecticut75,3710.85×
Mississippi73,8331.01×
Kansas69,4340.99×
Oklahoma66,6250.68×
Iowa59,2460.81×
Utah57,0270.72×
Arkansas53,7990.74×
Idaho51,7701.16×
West Virginia49,6321.2×
New Mexico42,3070.95×
Hawaii36,0170.94×
Nebraska33,2490.75×
Montana30,7431.25×
Washington, District of Columbia26,7451×
Delaware24,8451.02×
New Hampshire20,2310.58×
Alaska19,5671.03×
Rhode Island18,6560.66×
South Dakota18,4770.9×
Maine18,2560.57×
North Dakota13,8040.76×
Wyoming12,3380.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Russell Wilson audience
BrandAffinityCategory
Chyler Leigh100.32×Fashion & Accessoires
Dak Prescott48.5×Sports
Aaron Rodgers25.94×Sports
Ben Roethlisberger56.81×Sports
Peyton Manning35.94×Sports
Eli Manning44.33×Sports
Buffalo Bills13.34×Sports
Detroit Lions14.38×Sports
Chicago Bears12.4×Sports
Green Bay Packers12.78×Sports
Maroon30.24×Music & Radio
Atlanta Falcons18.98×Sports
Cleveland Browns14.66×Sports
Lauren Graham35.85×Movies & TV
Pittsburgh Steelers12.12×Sports
Minnesota Vikings14.84×Sports
Andrew Luck54.19×Sports
Drew Brees42.65×Sports
Tony Romo46.6×Sports
Lacey Chabert30.37×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Russell Wilson audience
TraitClusterScore
Luxury OrientationPREMIUM2.87
Risk AppetiteTHRILL1.93
LGBTQ+ IdentityOPEN1.56
Early Adopter MentalityPOWER1.4
Family OrientationCONSERVATISM1.31
Convenience OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Russell Wilson
CountryShare
United States84.3%
Canada3.5%
United Kingdom1.3%

See Russell Wilson audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Russell Wilson have in United States?

Russell Wilson has an estimated audience of 8,867,368 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of Russell Wilson fans?

28.4% of Russell Wilson fans are female, 71.6% are male, with an average age of 40.7 years.

Which brands do Russell Wilson fans like most?

Russell Wilson fans show strongest brand affinity for Chyler Leigh (100.32×), Dak Prescott (48.5×), and Aaron Rodgers (25.94×) over the country average.

Where do Russell Wilson fans live in United States?

Russell Wilson fans in United States are most concentrated in California (reach 711,162), Pennsylvania (reach 633,073), and Texas (reach 606,380). These three regions account for the largest share of the active audience.

What other brands do Russell Wilson fans also like?

Beyond Russell Wilson itself, the audience over-indexes on Dak Prescott (48.5×), Aaron Rodgers (25.94×), Ben Roethlisberger (56.81×), and Peyton Manning (35.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Russell Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.