A data profile of the people who buy, follow and care about Drew Brees in United States — modelled from more than twelve digital signal sources. Drew Brees has an estimated audience of 2,019,725 people in United States.
The average Drew Brees fan in United States is 40.5 years old, more male, and lives primarily in Texas.
The audience is concentrated in Texas, Louisiana, California.
Top brand affinities include Aaron Rodgers, Russell Wilson, Eli Manning, with strongest over-indexing on Aaron Rodgers (35.76× the country average).
Demographically, the Drew Brees audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Drew Brees fan in United States is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Aaron Rodgers.
The key figures that characterise the Drew Brees profile in United States.
26.2% are female, 73.8% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 40.5 |
| Estimated audience size | 2,019,725 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 23% |
Where the Drew Brees audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Louisiana | ~200K | 6.66× | |
| 02 | Mississippi | ~40K | 2.47× | |
| 03 | Alabama | ~50K | 1.65× | |
| 04 | Indiana | ~50K | 1.40× | |
| 05 | Montana | ~6K | 1.07× | |
| 06 | Texas | ~200K | 1.06× | |
| 07 | Arkansas | ~20K | 1.02× | |
| 08 | Colorado | ~30K | 0.98× | |
| 09 | Ohio | ~60K | 0.97× | |
| 10 | Kansas | ~20K | 0.97× | |
| 11 | Pennsylvania | ~60K | 0.94× | |
| 12 | South Dakota | ~4K | 0.94× | |
| 13 | Iowa | ~20K | 0.93× | |
| 14 | Tennessee | ~40K | 0.92× | |
| 15 | Wisconsin | ~30K | 0.92× | |
| 16 | Georgia | ~60K | 0.90× | |
| 17 | Missouri | ~30K | 0.90× | |
| 18 | North Carolina | ~50K | 0.89× | |
| 19 | North Dakota | ~4K | 0.89× | |
| 20 | Virginia | ~40K | 0.87× | |
| 21 | Maryland | ~30K | 0.87× | |
| 22 | South Carolina | ~30K | 0.87× | |
| 23 | Nebraska | ~9K | 0.87× | |
| 24 | Michigan | ~50K | 0.86× | |
| 25 | Illinois | ~60K | 0.85× | |
| 26 | Delaware | ~5K | 0.85× | |
| 27 | Minnesota | ~20K | 0.84× | |
| 28 | Wyoming | ~3K | 0.84× | |
| 29 | West Virginia | ~8K | 0.83× | |
| 30 | Kentucky | ~20K | 0.82× | |
| 31 | Washington, District of Columbia | ~5K | 0.82× | |
| 32 | New Hampshire | ~6K | 0.81× | |
| 33 | Massachusetts | ~30K | 0.80× | |
| 34 | Rhode Island | ~5K | 0.80× | |
| 35 | New Jersey | ~40K | 0.79× | |
| 36 | Oklahoma | ~20K | 0.79× | |
| 37 | Connecticut | ~20K | 0.78× | |
| 38 | New Mexico | ~8K | 0.78× | |
| 39 | Florida | ~100K | 0.77× | |
| 40 | Idaho | ~8K | 0.77× | |
| 41 | Hawaii | ~7K | 0.77× | |
| 42 | Arizona | ~30K | 0.75× | |
| 43 | California | ~200K | 0.73× | |
| 44 | Maine | ~5K | 0.73× | |
| 45 | Washington | ~30K | 0.72× | |
| 46 | Nevada | ~10K | 0.71× | |
| 47 | New York | ~80K | 0.69× | |
| 48 | Alaska | ~3K | 0.69× | |
| 49 | Utah | ~10K | 0.67× | |
| 50 | Oregon | ~20K | 0.65× |
The strongest cross-interests of the Drew Brees audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eli Manning | Sports | 54.22× | ||
| 02 | Tony Romo | Sports | 50.47× | ||
| 03 | Russell Wilson | Sports | 42.65× | ||
| 04 | Erin Andrews | Sports | 39.42× | ||
| 05 | Aaron Rodgers | Sports | 35.76× | ||
| 06 | Rob Gronkowski | Sports | 30.80× | ||
| 07 | Dak Prescott | Sports | 29.39× | ||
| 08 | Brett Favre | Sports | 28.52× | ||
| 09 | Peyton Manning | Sports | 27.91× | ||
| 10 | Baker Mayfield | Sports | 22.23× | ||
| 11 | Clemson Tigers football | Sports | 16.39× | ||
| 12 | Indianapolis Colts | Sports | 11.61× | ||
| 13 | Tampa Bay Buccaneers | Sports | 11.11× | ||
| 14 | San Francisco 49ers | Sports | 10.98× | ||
| 15 | Miami Dolphins | Sports | 10.43× | ||
| 16 | Buffalo Bills | Sports | 9.84× | ||
| 17 | Minnesota Vikings | Sports | 9.73× | ||
| 18 | Cleveland Browns | Sports | 9.70× | ||
| 19 | Denver Broncos | Sports | 9.22× | ||
| 20 | Green Bay Packers | Sports | 7.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.79× | |
| Indulgence | JOY | 1.38× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Mindfulness | BALANCE | 0.77× | |
| Design Affinity | PREMIUM | 0.77× |
Drew Brees has an estimated audience of 2,019,725 people in United States, concentrated in Texas and Louisiana.
26.2% of Drew Brees fans are female, 73.8% are male, with an average age of 40.5 years.
Drew Brees fans show strongest brand affinity for Aaron Rodgers (35.76×), Russell Wilson (42.65×), and Eli Manning (54.22×) over the country average.
Drew Brees fans in United States are most concentrated in Texas (reach ~200K), Louisiana (reach ~200K), and California (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Drew Brees itself, the audience over-indexes on Russell Wilson (42.65×), Eli Manning (54.22×), Dak Prescott (29.39×), and Tony Romo (50.47×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Drew Brees. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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