Peyton Manning Audience in United States

Peyton Manning logo

Peyton Manning has an estimated audience of 4,268,332 people in United States. 25.2% are female, 74.8% are male, average age 43.8. Top regions: Texas, California, Florida. Top brand affinities: Eli Manning, Jason Taylor (American football), Joe Flacco, Jay Cutler (American football), National Football League preseason.

The average Peyton Manning fan in United States is 43.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Eli Manning, Jason Taylor (American football), Joe Flacco, with strongest over-indexing on Eli Manning (134.91× the country average). Demographically, the Peyton Manning audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Peyton Manning fans

Demographic split for Peyton Manning audience in United States
MetricValue
Female25.2%
Male74.8%
Average age43.8
Estimated audience size4,268,332

Audience persona

The typical Peyton Manning fan in United States is more male, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Eli Manning.

Top regions in United States

Top regions ranked by reach for Peyton Manning in United States
RegionReachAffinity
Texas395,7721.08×
California363,7590.77×
Florida250,6720.87×
New York200,6790.84×
Tennessee169,3621.98×
Pennsylvania157,9671.1×
Indiana149,8691.92×
Ohio143,4091.09×
Georgia140,9851.07×
Illinois139,9370.98×
North Carolina134,3701.05×
Michigan131,7271.18×
Colorado119,2841.77×
Virginia104,5291.01×
New Jersey103,1250.95×
Maryland85,8841.17×
Missouri78,4891.14×
Louisiana77,1781.4×
Massachusetts71,8850.85×
Arizona70,4680.81×
Washington66,4220.78×
South Carolina64,4961×
Alabama62,6411.05×
Kentucky62,3381.16×
Minnesota57,7160.94×
Wisconsin56,8240.88×
Oklahoma46,5830.98×
Mississippi44,9541.28×
Kansas41,6331.24×
Iowa39,0511.11×
Oregon38,1580.78×
Arkansas37,4101.06×
Connecticut35,8770.84×
Nevada31,7420.77×
Utah30,5140.8×
Nebraska25,6531.2×
New Mexico17,3740.81×
West Virginia17,3680.87×
Idaho17,2600.81×
Hawaii13,1070.71×
New Hampshire12,9210.77×
Washington, District of Columbia11,8160.92×
Maine10,8270.71×
Montana10,7070.9×
Delaware10,1250.86×
Rhode Island10,1040.74×
South Dakota9,2120.93×
North Dakota7,7740.89×
Wyoming6,0040.95×
Alaska5,3730.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peyton Manning audience
BrandAffinityCategory
Eli Manning134.91×Sports
Jason Taylor (American football)207.46×
Joe Flacco83.21×Sports
Jay Cutler (American football)147.1×Sports
National Football League preseason181.09×Sports
Andrew Luck116.17×Sports
National Football League Most Valuable Player Award202.49×Sports
Philip Rivers44.46×Sports
Aaron Rodgers22.49×Sports
National Football League Kickoff game211×Sports
Cam Newton53.54×Sports
National Football League on television30.09×Sports
Bill Belichick32.29×Sports
Randy Moss73.09×Sports
Mike McCarthy (American football)79.43×Sports
Jon Gruden52.18×Sports
Training camp (National Football League)121.02×Sports
Russell Wilson23.5×Sports
Dak Prescott26.05×Sports
Marshawn Lynch44.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peyton Manning audience
TraitClusterScore
Need for SecurityCONSERVATISM1.16
PatriotismCONSERVATISM1.12
IndulgenceJOY1.08
Sports ActivityPOWER1.08
Career OrientationPOWER1.08
Risk AppetiteTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Peyton Manning
CountryShare
United States77.3%
United Kingdom3.3%
Canada2.9%

See Peyton Manning audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Peyton Manning have in United States?

Peyton Manning has an estimated audience of 4,268,332 people in United States, concentrated in Texas and California.

What is the gender split and age of Peyton Manning fans?

25.2% of Peyton Manning fans are female, 74.8% are male, with an average age of 43.8 years.

Which brands do Peyton Manning fans like most?

Peyton Manning fans show strongest brand affinity for Eli Manning (134.91×), Jason Taylor (American football) (207.46×), and Joe Flacco (83.21×) over the country average.

Where do Peyton Manning fans live in United States?

Peyton Manning fans in United States are most concentrated in Texas (reach 395,772), California (reach 363,759), and Florida (reach 250,672). These three regions account for the largest share of the active audience.

What other brands do Peyton Manning fans also like?

Beyond Peyton Manning itself, the audience over-indexes on Jason Taylor (American football) (207.46×), Joe Flacco (83.21×), Jay Cutler (American football) (147.1×), and National Football League preseason (181.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peyton Manning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.