Rascasse Audience Intelligence

National Football League Most Valuable Player Award Audience in United States

A data profile of the people who buy, follow and care about National Football League Most Valuable Player Award in United States — modelled from more than twelve digital signal sources. National Football League Most Valuable Player Award has an estimated audience of 375,495 people in United States.

#19among Award in United States#535among Event in United States#4272in Sports

The average National Football League Most Valuable Player Award fan in United States is 44.2 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Peyton Manning, Eli Manning, Aaron Rodgers, with strongest over-indexing on Peyton Manning (202.49× the country average).

Demographically, the National Football League Most Valuable Player Award audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Football League Most Valuable Player Award fan in United States is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Peyton Manning.

Category: Sports · Type: Event · Subtype: Award

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Football League Most Valuable Player Award profile in United States.

Audience size
375K
in United States
Gender
21.7%♀
78.3% male
Age
44.2
average years
Country rank
#43010
Event in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Football League Most Valuable Player Award fans

21.7% are female, 78.3% are male, average age 44.2.

Fig. 02

Gender split

21.7%
Female
78.3%
Male
Demographic split for National Football League Most Valuable Player Award audience in United States
MetricValue
Female21.7%
Male78.3%
Average age44.2
Estimated audience size375,495
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the National Football League Most Valuable Player Award audience in United States
Age bracketShare%
16-1921%
20-298%
30-3911%
40-4917%
50+42%
Fig. 04

Worldwide distribution

71.7%

of the worldwide National Football League Most Valuable Player Award audience comes from United States.

Worldwide audience distribution share by country for National Football League Most Valuable Player Award
CountryShare
United States71.7%
Canada10.5%
Japan2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Football League Most Valuable Player Award audience in United States is strongest.

Fig. 05

Top regions by affinity

National Football League Most Valuable Player Award fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~4K2.99×
02Massachusetts~20K2.74×
03Rhode Island~3K2.43×
04Maryland~10K2.32×
05Maine~3K2.11×
06Pennsylvania~20K1.54×
07Wyoming<1K1.48×
08New York~30K1.45×
09Delaware~1K1.35×
10Vermont<1K1.33×
11Connecticut~5K1.31×
12Washington, District of Columbia~1K1.29×
13Virginia~10K1.09×
14Kentucky~5K1.09×
15New Jersey~10K1.03×
16Kansas~3K1.03×
17North Carolina~10K1.02×
18West Virginia~2K1.01×
19North Dakota<1K0.95×
20Ohio~10K0.94×
21Missouri~6K0.94×
22Colorado~6K0.94×
23Wisconsin~5K0.94×
24Iowa~3K0.93×
25Montana<1K0.93×
26South Carolina~5K0.92×
27Nebraska~2K0.90×
28Michigan~9K0.89×
29South Dakota<1K0.89×
30Indiana~6K0.87×
31Louisiana~4K0.87×
32Hawaii~1K0.86×
33Florida~20K0.84×
34Illinois~10K0.84×
35Minnesota~4K0.82×
36Georgia~9K0.80×
37Washington~6K0.79×
38Tennessee~6K0.78×
39Idaho~1K0.74×
40Oklahoma~3K0.73×
41Nevada~3K0.73×
42Utah~2K0.73×
43Mississippi~2K0.73×
44Arkansas~2K0.70×
45California~30K0.67×
46Oregon~3K0.67×
47Texas~20K0.65×
48Arizona~5K0.63×
49New Mexico~1K0.62×
50Alabama~3K0.60×
Fig. 06

Affinity by region

Affinity by region — National Football League Most Valuable Player Award, United States
0.60×1.00×2.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Football League Most Valuable Player Award audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Football League Most Valuable Player Award audience
#·InterestCategoryAffinity×
01Eli ManningSports236.64×
02Peyton ManningSports202.49×
03Cam NewtonSports97.81×
04Six Nations ChampionshipSports97.53×
05Russell WilsonSports52.13×
06Aaron RodgersSports44.47×
07Dak PrescottSports37.89×
08DeMar DeRozanSports23.52×
09Tobias HarrisSports20.00×
10Erin AndrewsSports20.00×
11National Rugby LeagueSports15.88×
12San Francisco 49ersSports12.25×
13Sports IllustratedSports9.33×
14Baltimore OriolesSports8.13×
15FedExBusiness & Career5.71×
16Los Angeles RamsSports5.53×
17Mortgage loansBusiness & Career4.26×
18CBS SportsMovies & TV4.21×
19GolfSports2.84×
20NFLSports2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Football League Most Valuable Player Award audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Football League Most Valuable Player Award audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.17×
Convenience OrientationPREMIUM1.65×
Career OrientationPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Football League Most Valuable Player Award audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
SustainabilityBALANCE0.65×
ExtroversionTHRILL0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Football League Most Valuable Player Award have in United States?

National Football League Most Valuable Player Award has an estimated audience of 375,495 people in United States, concentrated in New York and California.

02

What is the gender split and age of National Football League Most Valuable Player Award fans?

21.7% of National Football League Most Valuable Player Award fans are female, 78.3% are male, with an average age of 44.2 years.

03

Which brands do National Football League Most Valuable Player Award fans like most?

National Football League Most Valuable Player Award fans show strongest brand affinity for Peyton Manning (202.49×), Eli Manning (236.64×), and Aaron Rodgers (44.47×) over the country average.

04

Where do National Football League Most Valuable Player Award fans live in United States?

National Football League Most Valuable Player Award fans in United States are most concentrated in New York (reach ~30K), California (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do National Football League Most Valuable Player Award fans also like?

Beyond National Football League Most Valuable Player Award itself, the audience over-indexes on Eli Manning (236.64×), Aaron Rodgers (44.47×), Cam Newton (97.81×), and Russell Wilson (52.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Award audiences in United States

See National Football League Most Valuable Player Award audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Football League Most Valuable Player Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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