National Football League Most Valuable Player Award Audience in United States
National Football League Most Valuable Player Award has an estimated audience of 375,092 people in United States. 21.7% are female, 78.3% are male, average age 44.2. Top regions: New York, California, Texas. Top brand affinities: Eli Manning, Russell Wilson, Aaron Rodgers, Cam Newton, Peyton Manning.
The average National Football League Most Valuable Player Award fan in United States is 44.2 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Eli Manning, Russell Wilson, Aaron Rodgers, with strongest over-indexing on Eli Manning (194.07× the country average). Demographically, the National Football League Most Valuable Player Award audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Award
Demographics of National Football League Most Valuable Player Award fans
| Metric | Value |
|---|---|
| Female | 21.7% |
| Male | 78.3% |
| Average age | 44.2 |
| Estimated audience size | 375,092 |
Audience persona
The typical National Football League Most Valuable Player Award fan in United States is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Eli Manning.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 37,212 | 1.78× |
| California | 26,393 | 0.64× |
| Texas | 23,770 | 0.74× |
| Florida | 23,724 | 0.93× |
| Pennsylvania | 23,576 | 1.87× |
| Maryland | 17,661 | 2.74× |
| Ohio | 12,656 | 1.1× |
| North Carolina | 12,610 | 1.12× |
| Illinois | 11,761 | 0.94× |
| New Jersey | 11,607 | 1.22× |
| Virginia | 11,392 | 1.25× |
| Georgia | 10,323 | 0.89× |
| Michigan | 9,475 | 0.97× |
| Massachusetts | 7,193 | 0.97× |
| Tennessee | 6,340 | 0.84× |
| Indiana | 6,300 | 0.92× |
| Missouri | 6,053 | 1× |
| Kentucky | 5,978 | 1.27× |
| Washington | 5,964 | 0.79× |
| Colorado | 5,947 | 1.01× |
| Wisconsin | 5,505 | 0.98× |
| South Carolina | 5,464 | 0.97× |
| Arizona | 4,743 | 0.62× |
| Louisiana | 4,712 | 0.97× |
| Minnesota | 4,436 | 0.83× |
| Connecticut | 3,737 | 0.99× |
| Kansas | 3,376 | 1.14× |
| Iowa | 3,111 | 1.01× |
| Oklahoma | 3,075 | 0.74× |
| Oregon | 2,899 | 0.67× |
| Alabama | 2,822 | 0.54× |
| Nevada | 2,663 | 0.73× |
| Utah | 2,556 | 0.76× |
| Mississippi | 2,302 | 0.74× |
| Arkansas | 2,267 | 0.73× |
| West Virginia | 1,875 | 1.07× |
| Nebraska | 1,779 | 0.95× |
| Washington, District of Columbia | 1,652 | 1.47× |
| Delaware | 1,623 | 1.57× |
| New Hampshire | 1,454 | 0.98× |
| Hawaii | 1,391 | 0.86× |
| Idaho | 1,339 | 0.71× |
| Maine | 1,123 | 0.84× |
| New Mexico | 1,042 | 0.55× |
| Rhode Island | 974 | 0.82× |
| Wyoming | 955 | 1.72× |
| Montana | 883 | 0.85× |
| South Dakota | 755 | 0.87× |
| North Dakota | 692 | 0.9× |
| Vermont | 613 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eli Manning | 194.07× | Sports |
| Russell Wilson | 48.48× | Sports |
| Aaron Rodgers | 28.78× | Sports |
| Cam Newton | 70.28× | Sports |
| Peyton Manning | 46.33× | Sports |
| Six Nations Championship | 88.77× | Sports |
| Dak Prescott | 27.52× | Sports |
| Damian Lillard | 35.21× | Sports |
| MSN | 8.52× | News |
| Baker Mayfield | 23.93× | Sports |
| Deion Sanders | 16.71× | Sports |
| San Francisco 49ers | 9.85× | Sports |
| Chuck Norris | 7.58× | Movies & TV |
| Kawhi Leonard | 16.45× | Sports |
| National Rugby League | 16.31× | Sports |
| Los Angeles Rams | 8.85× | Sports |
| Federal Bureau of Investigation | 12.92× | Politics & Society |
| Staples (Canada) | 5.07× | Business & Career |
| Sports Illustrated | 8.81× | Sports |
| Great Clips | 5.49× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.75 |
| Need for Security | CONSERVATISM | 1.25 |
| Career Orientation | POWER | 1.24 |
| Family Orientation | CONSERVATISM | 1.16 |
| Risk Appetite | THRILL | 1.11 |
| Social Media Usage | JOY | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.8% |
| Canada | 10.6% |
| Japan | 2.6% |
See National Football League Most Valuable Player Award audiences in other countries
- National Football League Most Valuable Player Award — Germany
- National Football League Most Valuable Player Award — United Kingdom
- National Football League Most Valuable Player Award — France
- National Football League Most Valuable Player Award — Italy
- National Football League Most Valuable Player Award — Spain
- National Football League Most Valuable Player Award — Brazil
- National Football League Most Valuable Player Award — Japan
- National Football League Most Valuable Player Award — South Korea
- National Football League Most Valuable Player Award — India
More Award audiences in United States
- Golden Globe Award (24,985,631)
- Emmy Award (17,222,339)
- Tony Award (10,908,750)
- Academy Award for Best Actor (4,359,121)
- Academy Award for Best Picture (3,040,473)
Frequently asked questions
How many fans does National Football League Most Valuable Player Award have in United States?
National Football League Most Valuable Player Award has an estimated audience of 375,092 people in United States, concentrated in New York and California.
What is the gender split and age of National Football League Most Valuable Player Award fans?
21.7% of National Football League Most Valuable Player Award fans are female, 78.3% are male, with an average age of 44.2 years.
Which brands do National Football League Most Valuable Player Award fans like most?
National Football League Most Valuable Player Award fans show strongest brand affinity for Eli Manning (194.07×), Russell Wilson (48.48×), and Aaron Rodgers (28.78×) over the country average.
Where do National Football League Most Valuable Player Award fans live in United States?
National Football League Most Valuable Player Award fans in United States are most concentrated in New York (reach 37,212), California (reach 26,393), and Texas (reach 23,770). These three regions account for the largest share of the active audience.
What other brands do National Football League Most Valuable Player Award fans also like?
Beyond National Football League Most Valuable Player Award itself, the audience over-indexes on Russell Wilson (48.48×), Aaron Rodgers (28.78×), Cam Newton (70.28×), and Peyton Manning (46.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for National Football League Most Valuable Player Award. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.