Deion Sanders Audience in United States

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Deion Sanders has an estimated audience of 9,819,611 people in United States. 35.0% are female, 65.0% are male, average age 46.9. Top regions: Texas, California, Florida. Top brand affinities: Southern soul, Philadelphia soul, Halle Berry, Afrocentrism, Diddy.

The average Deion Sanders fan in United States is 46.9 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Southern soul, Philadelphia soul, Halle Berry, with strongest over-indexing on Southern soul (8.94× the country average). Demographically, the Deion Sanders audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Deion Sanders fans

Demographic split for Deion Sanders audience in United States
MetricValue
Female35.0%
Male65.0%
Average age46.9
Estimated audience size9,819,611

Audience persona

The typical Deion Sanders fan in United States is more male, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Southern soul.

Top regions in United States

Top regions ranked by reach for Deion Sanders in United States
RegionReachAffinity
Texas1,117,1041.32×
California698,2630.65×
Florida683,5591.03×
Georgia573,7441.9×
North Carolina356,7051.21×
Colorado354,4642.29×
New York325,8940.59×
Ohio299,6440.99×
Pennsylvania264,8220.8×
Illinois258,1370.79×
Alabama257,7341.88×
Tennessee247,7151.26×
Virginia246,2911.03×
South Carolina216,7461.47×
Michigan216,3810.84×
Louisiana210,6981.66×
Mississippi199,2162.46×
Maryland198,9341.18×
New Jersey183,7380.74×
Missouri160,1951.01×
Indiana151,4800.84×
Arizona150,3100.75×
Oklahoma146,6771.35×
Nebraska128,4012.61×
Washington117,9600.6×
Kentucky110,3640.9×
Massachusetts101,9500.53×
Arkansas101,4431.25×
Wisconsin101,2270.69×
Kansas95,7321.24×
Minnesota95,0460.68×
Nevada86,2630.91×
Iowa77,8840.96×
Oregon75,8550.67×
Utah68,6380.78×
Connecticut62,8780.64×
New Mexico41,0850.83×
Idaho39,0330.79×
West Virginia36,4910.8×
Washington, District of Columbia28,9420.98×
Hawaii26,7800.63×
Delaware23,9960.89×
Montana20,6450.76×
North Dakota20,0000.99×
South Dakota19,8330.87×
New Hampshire16,9020.44×
Rhode Island16,6130.53×
Maine14,8100.42×
Wyoming12,6170.87×
Alaska7,8390.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deion Sanders audience
BrandAffinityCategory
Southern soul8.94×Music & Radio
Philadelphia soul14.58×Music & Radio
Halle Berry9.6×Movies & TV
Afrocentrism10.38×Politics & Society
Diddy4.32×Music & Radio
Hip hop music1.79×Music & Radio
Bowl game14.21×Sports
Aaron Rodgers3.16×Sports
Chris Webber20.8×Sports
Gospel music2.18×Music & Radio
Soul food4.69×Music & Radio
Rhythm and blues music1.58×Music & Radio
Tameka Cottle15.69×Music & Radio
Jenna Ortega3.04×Movies & TV
MSN1.8×News
Friends1.5×Movies & TV
Michael Vick11.45×Sports
Atlanta hip hop3.31×Music & Radio
Georgia (U.S. state)2.08×Travel & Leisure
Fox Sports (Australia)8.96×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deion Sanders audience
TraitClusterScore
PatriotismCONSERVATISM1.17
Career OrientationPOWER1.15
Early Adopter MentalityPOWER1.15
LGBTQ+ IdentityOPEN1.12
ExtroversionTHRILL1.12
IndulgenceJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Deion Sanders
CountryShare
United States90.4%
Australia1.1%
United Kingdom0.7%

See Deion Sanders audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Deion Sanders have in United States?

Deion Sanders has an estimated audience of 9,819,611 people in United States, concentrated in Texas and California.

What is the gender split and age of Deion Sanders fans?

35.0% of Deion Sanders fans are female, 65.0% are male, with an average age of 46.9 years.

Which brands do Deion Sanders fans like most?

Deion Sanders fans show strongest brand affinity for Southern soul (8.94×), Philadelphia soul (14.58×), and Halle Berry (9.6×) over the country average.

Where do Deion Sanders fans live in United States?

Deion Sanders fans in United States are most concentrated in Texas (reach 1,117,104), California (reach 698,263), and Florida (reach 683,559). These three regions account for the largest share of the active audience.

What other brands do Deion Sanders fans also like?

Beyond Deion Sanders itself, the audience over-indexes on Philadelphia soul (14.58×), Halle Berry (9.6×), Afrocentrism (10.38×), and Diddy (4.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deion Sanders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.