Rascasse Audience Intelligence

Deion Sanders Audience in United States

A data profile of the people who buy, follow and care about Deion Sanders in United States — modelled from more than twelve digital signal sources. Deion Sanders has an estimated audience of 7,542,117 people in United States.

#57among American football in United States#353among Person in United States#384in Sports

The average Deion Sanders fan in United States is 46.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Southern soul, Philadelphia soul, Halle Berry, with strongest over-indexing on Southern soul (8.94× the country average).

Demographically, the Deion Sanders audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deion Sanders fan in United States is more male, around 46.9 years old, with strong Extroversion tendencies and a notable affinity for Southern soul.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deion Sanders profile in United States.

Audience size
7.5M
in United States
Gender
35.0%♀
65.0% male
Age
46.9
average years
Country rank
#4702
Person in United States
Fig. 01

Search interest · 12-month trend

-71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deion Sanders fans

35.0% are female, 65.0% are male, average age 46.9.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Deion Sanders audience in United States
MetricValue
Female35.0%
Male65.0%
Average age46.9
Estimated audience size7,542,117
Fig. 03

Age distribution

Ø 46.9
average years
Age distribution of the Deion Sanders audience in United States
Age bracketShare%
16-196%
20-2911%
30-3918%
40-4928%
50+38%
Fig. 04

Worldwide distribution

87.8%

of the worldwide Deion Sanders audience comes from United States.

Worldwide audience distribution share by country for Deion Sanders
CountryShare
United States87.8%
Australia1.4%
United Kingdom0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deion Sanders audience in United States is strongest.

Fig. 05

Top regions by affinity

Deion Sanders fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K2.53×
02Nebraska~100K2.29×
03Colorado~300K2.08×
04Georgia~600K1.96×
05Alabama~300K1.92×
06Louisiana~200K1.72×
07South Carolina~200K1.46×
08Maryland~200K1.36×
09Texas~1M1.26×
10Tennessee~200K1.26×
11North Carolina~400K1.25×
12Oklahoma~100K1.25×
13Arkansas~100K1.24×
14Ohio~400K1.20×
15Kansas~90K1.13×
16Washington, District of Columbia~30K1.13×
17Florida~700K1.07×
18Virginia~300K1.06×
19Delaware~30K1.02×
20Missouri~200K0.99×
21North Dakota~20K0.95×
22Iowa~70K0.91×
23Kentucky~100K0.90×
24Nevada~90K0.90×
25West Virginia~40K0.89×
26Michigan~200K0.88×
27Wyoming~10K0.88×
28Indiana~200K0.86×
29South Dakota~20K0.85×
30Pennsylvania~300K0.84×
31Illinois~300K0.82×
32New Mexico~40K0.81×
33Arizona~200K0.78×
34New Jersey~200K0.76×
35Idaho~40K0.76×
36Utah~60K0.74×
37Montana~20K0.73×
38Connecticut~70K0.70×
39Wisconsin~100K0.69×
40Hawaii~30K0.68×
41California~700K0.66×
42Minnesota~90K0.66×
43New York~400K0.65×
44Oregon~70K0.64×
45Washington~100K0.59×
46Massachusetts~100K0.58×
47Rhode Island~20K0.58×
48Alaska~10K0.49×
49New Hampshire~20K0.48×
50Maine~20K0.47×
Fig. 06

Affinity by region

Affinity by region — Deion Sanders, United States
0.47×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deion Sanders audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deion Sanders audience
#·InterestCategoryAffinity×
01Chris WebberSports20.80×
02Tameka CottleMusic & Radio15.69×
03Philadelphia soulMusic & Radio14.58×
04Bowl gameSports14.21×
05Michael VickSports11.45×
06AfrocentrismPolitics & Society10.38×
07Halle BerryMovies & TV9.60×
08Fox Sports (Australia)Sports8.96×
09Southern soulMusic & Radio8.94×
10Soul foodMusic & Radio4.69×
11DiddyMusic & Radio4.32×
12Sean CombsMusic & Radio3.81×
13Atlanta hip hopMusic & Radio3.31×
14WNBASports2.63×
15CBS SportsMovies & TV2.39×
16Gospel musicMusic & Radio2.18×
17Georgia (U.S. state)Travel & Leisure2.08×
18MSNNews1.80×
19Hip hop musicMusic & Radio1.79×
20Rhythm and blues musicMusic & Radio1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deion Sanders audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deion Sanders audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.23×
Convenience OrientationPREMIUM1.19×
Career OrientationPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deion Sanders audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.77×
Design AffinityPREMIUM0.80×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deion Sanders have in United States?

Deion Sanders has an estimated audience of 7,542,117 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Deion Sanders fans?

35.0% of Deion Sanders fans are female, 65.0% are male, with an average age of 46.9 years.

03

Which brands do Deion Sanders fans like most?

Deion Sanders fans show strongest brand affinity for Southern soul (8.94×), Philadelphia soul (14.58×), and Halle Berry (9.6×) over the country average.

04

Where do Deion Sanders fans live in United States?

Deion Sanders fans in United States are most concentrated in Texas (reach ~1M), California (reach ~700K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Deion Sanders fans also like?

Beyond Deion Sanders itself, the audience over-indexes on Philadelphia soul (14.58×), Halle Berry (9.6×), Afrocentrism (10.38×), and Hip hop music (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Deion Sanders audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Deion Sanders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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