Rascasse Audience Intelligence

Afrocentrism Audience in United States

A data profile of the people who buy, follow and care about Afrocentrism in United States — modelled from more than twelve digital signal sources. Afrocentrism has an estimated audience of 4,051,121 people in United States.

#4285among Topic in United States#523in Politics & Society

The average Afrocentrism fan in United States is 45.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include Deion Sanders, Halle Berry, Michael B. Jordan, with strongest over-indexing on Deion Sanders (10.38× the country average).

Demographically, the Afrocentrism audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Afrocentrism fan in United States is more female, around 45.6 years old, with strong Community Orientation tendencies and a notable affinity for Deion Sanders.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Afrocentrism profile in United States.

Audience size
4.1M
in United States
Gender
62.5%♀
37.5% male
Age
45.6
average years
Country rank
#7964
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Afrocentrism fans

62.5% are female, 37.5% are male, average age 45.6.

Fig. 02

Gender split

62.5%
Female
37.5%
Male
Demographic split for Afrocentrism audience in United States
MetricValue
Female62.5%
Male37.5%
Average age45.6
Estimated audience size4,051,121
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Afrocentrism audience in United States
Age bracketShare%
16-199%
20-2913%
30-3917%
40-4924%
50+37%
Fig. 04

Worldwide distribution

80.4%

of the worldwide Afrocentrism audience comes from United States.

Worldwide audience distribution share by country for Afrocentrism
CountryShare
United States80.4%
South Africa3.4%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Afrocentrism audience in United States is strongest.

Fig. 05

Top regions by affinity

Afrocentrism fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K2.36×
02Georgia~300K2.26×
03Ohio~200K1.99×
04Washington, District of Columbia~20K1.72×
05Maryland~100K1.66×
06Mississippi~40K1.26×
07North Carolina~200K1.25×
08Pennsylvania~200K1.20×
09New York~300K1.18×
10Virginia~100K1.18×
11Alabama~70K1.16×
12South Carolina~70K1.15×
13Delaware~10K1.15×
14Illinois~200K1.14×
15Michigan~100K1.08×
16California~500K1.07×
17New Jersey~100K1.04×
18Vermont~7K1.00×
19Alaska~9K0.99×
20North Dakota~8K0.98×
21South Dakota~9K0.97×
22Tennessee~80K0.96×
23Kentucky~50K0.94×
24Rhode Island~10K0.94×
25Montana~10K0.94×
26Missouri~60K0.93×
27Arkansas~30K0.93×
28Texas~300K0.91×
29Connecticut~40K0.91×
30Nebraska~20K0.90×
31West Virginia~20K0.90×
32New Hampshire~10K0.90×
33Maine~10K0.90×
34Massachusetts~70K0.89×
35Oklahoma~40K0.89×
36Kansas~30K0.89×
37Hawaii~20K0.89×
38Idaho~20K0.88×
39New Mexico~20K0.88×
40Indiana~60K0.87×
41Nevada~30K0.87×
42Minnesota~50K0.85×
43Iowa~30K0.84×
44Florida~200K0.82×
45Oregon~40K0.82×
46Wisconsin~50K0.81×
47Washington~60K0.80×
48Utah~30K0.80×
49Colorado~50K0.79×
50Arizona~60K0.76×
Fig. 06

Affinity by region

Affinity by region — Afrocentrism, United States
0.76×1.00×2.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Afrocentrism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Afrocentrism audience
#·InterestCategoryAffinity×
01Deion SandersSports10.38×
02Halle BerryMovies & TV9.66×
03Aretha FranklinMusic & Radio7.51×
04MelaninBeauty & Wellness6.97×
05Michael B. JordanMovies & TV6.67×
06Soul foodMusic & Radio6.36×
07Teyana TaylorMovies & TV6.20×
08Tyler PerryMovies & TV4.99×
09Afro-textured hairBeauty & Wellness4.72×
10Social media marketingBusiness & Career3.69×
11Internet celebrityInternet & Social Media3.53×
12Hair ExtensionsBeauty & Wellness3.01×
13TMZInternet & Social Media2.69×
14Lace wigBeauty & Wellness2.54×
15HollywoodTravel & Leisure2.04×
16HairstyleBeauty & Wellness2.00×
17MSNNews1.94×
18Dollar GeneralShopping1.84×
19TikTokInternet & Social Media1.82×
20HappinessHealth1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Afrocentrism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Afrocentrism audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.02×
Career OrientationPOWER1.60×
Urban LifestyleOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Afrocentrism audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
DIY MentalityTHRILL0.76×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Afrocentrism have in United States?

Afrocentrism has an estimated audience of 4,051,121 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Afrocentrism fans?

62.5% of Afrocentrism fans are female, 37.5% are male, with an average age of 45.6 years.

03

Which brands do Afrocentrism fans like most?

Afrocentrism fans show strongest brand affinity for Deion Sanders (10.38×), Halle Berry (9.66×), and Michael B. Jordan (6.67×) over the country average.

04

Where do Afrocentrism fans live in United States?

Afrocentrism fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Georgia (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Afrocentrism fans also like?

Beyond Afrocentrism itself, the audience over-indexes on Halle Berry (9.66×), Michael B. Jordan (6.67×), Teyana Taylor (6.2×), and Soul food (6.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Afrocentrism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Afrocentrism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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