Afrocentrism Audience in United States

Afrocentrism has an estimated audience of 4,051,121 people in United States. 62.5% are female, 37.5% are male, average age 45.6. Top regions: California, Texas, New York. Top brand affinities: Capital One, Deion Sanders, Diana Ross, Google Maps, Indeed.com.

The average Afrocentrism fan in United States is 45.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Capital One, Deion Sanders, Diana Ross, with strongest over-indexing on Capital One (9.61× the country average). Demographically, the Afrocentrism audience skews more female with an average age of 45.6, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Afrocentrism fans

Demographic split for Afrocentrism audience in United States
MetricValue
Female62.5%
Male37.5%
Average age45.6
Estimated audience size4,051,121

Audience persona

The typical Afrocentrism fan in United States is more female, around 45.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Afrocentrism in United States
RegionReachAffinity
California507,8181.14×
Texas328,9120.94×
New York305,8691.35×
Georgia265,0482.12×
Ohio249,3532×
Florida232,3480.85×
Pennsylvania176,3151.29×
Illinois166,4031.23×
North Carolina164,9761.35×
Virginia128,6941.3×
Maryland126,9981.82×
Louisiana125,9882.41×
New Jersey118,3151.15×
Michigan112,3071.06×
Tennessee83,3091.03×
South Carolina81,4311.34×
Alabama76,6011.35×
Massachusetts69,9090.88×
Washington63,7920.78×
Missouri61,7130.95×
Indiana61,2230.83×
Arizona54,0660.65×
Mississippi47,5061.42×
Kentucky46,2220.91×
Minnesota44,0180.76×
Colorado42,4090.66×
Wisconsin40,1010.66×
Oklahoma35,5800.79×
Connecticut34,8630.86×
Oregon30,4410.66×
Nevada30,2940.77×
Arkansas27,6510.83×
Washington, District of Columbia26,7862.2×
Kansas23,1090.72×
Iowa20,1590.6×
Utah16,9880.47×
Delaware15,8991.42×
Nebraska11,4570.56×
New Mexico10,8540.53×
West Virginia9,4660.5×
Idaho9,3660.46×
Hawaii8,9470.51×
Rhode Island8,6080.67×
New Hampshire8,3570.52×
Alaska8,0970.93×
Maine8,0650.56×
Montana7,0590.63×
South Dakota6,9670.74×
North Dakota6,7840.82×
Wyoming6,5641.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Afrocentrism audience
BrandAffinityCategory
Capital One9.61×Business & Career
Deion Sanders18.44×Sports
Diana Ross24.91×Music & Radio
Google Maps7.19×Internet & Social Media
Indeed.com6.7×Business & Career
CarGurus8.77×Cars & Mobility
Circle K8.86×Shopping
DeviantArt8.85×Internet & Social Media
Enterprise Rent-A-Car7.46×Cars & Mobility
Khan Academy9.26×Business & Career
Aaliyah18.85×Music & Radio
Beetlejuice5.13×Movies & TV
Google News6.22×News
LL Cool J20.75×Music & Radio
Wesley Snipes19.92×Movies & TV
Aaron Rodgers6.55×Sports
Simone Biles14.4×Sports
Idris Elba13.14×Movies & TV
Diane Keaton6.09×Movies & TV
Hair Extensions5.88×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Afrocentrism audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.69
Community OrientationOPEN1.64
MindfulnessBALANCE1.35
TraditionCONSERVATISM1.27
Urban LifestyleOPEN1.24
SpiritualityBALANCE1.22

Worldwide distribution

Worldwide audience distribution share by country for Afrocentrism
CountryShare
United States80.4%
South Africa3.4%
United Kingdom3.3%

See Afrocentrism audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Afrocentrism have in United States?

Afrocentrism has an estimated audience of 4,051,121 people in United States, concentrated in California and Texas.

What is the gender split and age of Afrocentrism fans?

62.5% of Afrocentrism fans are female, 37.5% are male, with an average age of 45.6 years.

Which brands do Afrocentrism fans like most?

Afrocentrism fans show strongest brand affinity for Capital One (9.61×), Deion Sanders (18.44×), and Diana Ross (24.91×) over the country average.

Where do Afrocentrism fans live in United States?

Afrocentrism fans in United States are most concentrated in California (reach 507,818), Texas (reach 328,912), and New York (reach 305,869). These three regions account for the largest share of the active audience.

What other brands do Afrocentrism fans also like?

Beyond Afrocentrism itself, the audience over-indexes on Deion Sanders (18.44×), Diana Ross (24.91×), Google Maps (7.19×), and Indeed.com (6.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Afrocentrism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.