Rascasse Audience Intelligence

Social media marketing Audience in United States

A data profile of the people who buy, follow and care about Social media marketing in United States — modelled from more than twelve digital signal sources. Social media marketing has an estimated audience of 23,045,032 people in United States.

#935among Topic in United States#154in Business & Career

The average Social media marketing fan in United States is 40.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Digital marketing, FIFA World Cup 2026, Business, with strongest over-indexing on Digital marketing (3.67× the country average).

Demographically, the Social media marketing audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social media marketing fan in United States is balanced, around 40.8 years old, with strong Social Media Usage tendencies and a notable affinity for Digital marketing.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social media marketing profile in United States.

Audience size
23M
in United States
Gender
52.0%♀
48.0% male
Age
40.8
average years
Country rank
#1368
Topic in United States
Fig. 01

Search interest · 12-month trend

+555%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social media marketing fans

52.0% are female, 48.0% are male, average age 40.8.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Social media marketing audience in United States
MetricValue
Female52.0%
Male48.0%
Average age40.8
Estimated audience size23,045,032
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Social media marketing audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3920%
40-4921%
50+24%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Social media marketing audience comes from United States.

Worldwide audience distribution share by country for Social media marketing
CountryShare
United States12.9%
Japan6.1%
China5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social media marketing audience in United States is strongest.

Fig. 05

Top regions by affinity

Social media marketing fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~700K2.00×
02Wyoming~40K1.30×
03Florida~2M1.27×
04Idaho~100K1.23×
05California~3M1.22×
06Utah~200K1.21×
07South Carolina~400K1.18×
08Kansas~200K1.18×
09Texas~2M1.13×
10Georgia~800K1.12×
11North Carolina~800K1.10×
12Missouri~400K1.07×
13Ohio~800K1.06×
14New Jersey~600K1.06×
15Tennessee~500K1.06×
16North Dakota~50K1.06×
17Virginia~600K1.05×
18Oregon~300K1.05×
19Oklahoma~300K1.05×
20Alabama~300K1.04×
21Louisiana~300K1.04×
22New York~1.5M1.03×
23Mississippi~200K1.03×
24Arizona~500K1.01×
25Nevada~200K1.01×
26West Virginia~100K1.00×
27South Dakota~50K1.00×
28Illinois~800K0.99×
29Kentucky~300K0.99×
30Iowa~200K0.99×
31Washington, District of Columbia~70K0.99×
32Indiana~400K0.96×
33Connecticut~200K0.95×
34Alaska~50K0.94×
35Michigan~600K0.93×
36Nebraska~100K0.93×
37Montana~60K0.92×
38Arkansas~200K0.91×
39Rhode Island~70K0.91×
40Pennsylvania~700K0.90×
41Washington~400K0.87×
42Wisconsin~300K0.87×
43New Hampshire~80K0.87×
44Minnesota~300K0.85×
45New Mexico~100K0.85×
46Hawaii~80K0.85×
47Maryland~300K0.82×
48Massachusetts~400K0.80×
49Maine~70K0.79×
50Delaware~50K0.79×
Fig. 06

Affinity by region

Affinity by region — Social media marketing, United States
0.79×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social media marketing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social media marketing audience
#·InterestCategoryAffinity×
01Web designBusiness & Career3.97×
02Digital marketingBusiness & Career3.67×
03Free softwareTechnology & Electronics3.08×
04AdvertisingBusiness & Career1.79×
05Health careBusiness & Career1.78×
06Higher educationBusiness & Career1.77×
07Hip hop musicMusic & Radio1.68×
08Pop musicMusic & Radio1.64×
09Social mediaBusiness & Career1.62×
10BasketballSports1.62×
11Comedy moviesMovies & TV1.60×
12Rock musicMusic & Radio1.60×
13CosmeticsBeauty & Wellness1.58×
14NatureHome & Garden1.56×
15BusinessBusiness & Career1.55×
16PhotographyArts & Culture1.54×
17Current eventsArts & Culture1.53×
18Video gamesGames1.53×
19FIFA World Cup 2026Sports1.51×
20FamilyKids & Family1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social media marketing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social media marketing audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.54×
Need for SecurityCONSERVATISM1.51×
Price SensitivityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social media marketing audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.06×
Healthy LifestyleBALANCE1.09×
SpiritualityBALANCE1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social media marketing have in United States?

Social media marketing has an estimated audience of 23,045,032 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Social media marketing fans?

52.0% of Social media marketing fans are female, 48.0% are male, with an average age of 40.8 years.

03

Which brands do Social media marketing fans like most?

Social media marketing fans show strongest brand affinity for Digital marketing (3.67×), FIFA World Cup 2026 (1.51×), and Business (1.55×) over the country average.

04

Where do Social media marketing fans live in United States?

Social media marketing fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Social media marketing fans also like?

Beyond Social media marketing itself, the audience over-indexes on FIFA World Cup 2026 (1.51×), Business (1.55×), Free software (3.08×), and Family (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Social media marketing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Social media marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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