Social media marketing Audience in United States

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Social media marketing has an estimated audience of 23,045,032 people in United States. 52.0% are female, 48.0% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Digital marketing, Business, Free software, Family, YouTube.

The average Social media marketing fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Digital marketing, Business, Free software, with strongest over-indexing on Digital marketing (3.67× the country average). Demographically, the Social media marketing audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Social media marketing fans

Demographic split for Social media marketing audience in United States
MetricValue
Female52.0%
Male48.0%
Average age40.8
Estimated audience size23,045,032

Audience persona

The typical Social media marketing fan in United States is balanced, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Digital marketing.

Top regions in United States

Top regions ranked by reach for Social media marketing in United States
RegionReachAffinity
California3,702,2211.46×
Texas2,520,8991.27×
Florida2,381,1621.53×
New York1,693,0451.31×
Illinois1,006,1771.31×
Georgia937,7791.32×
New Jersey826,9381.41×
North Carolina695,6491×
Virginia680,4161.21×
Pennsylvania657,7670.85×
Ohio643,2680.91×
Michigan529,3630.88×
Tennessee515,5851.12×
Arizona439,4990.93×
Washington438,4270.95×
Massachusetts431,3380.95×
Colorado398,3411.1×
Indiana381,0230.91×
Missouri374,7101.01×
South Carolina364,6981.05×
Maryland341,6460.86×
Louisiana320,6461.08×
Utah315,5911.53×
Minnesota299,4550.91×
Alabama296,7290.92×
Kentucky289,1551×
Wisconsin288,0540.83×
Nevada258,5721.16×
Oregon253,4410.96×
Oklahoma243,2170.95×
Kansas226,8401.25×
Connecticut222,5800.96×
Mississippi198,5571.05×
Arkansas167,6690.88×
Iowa156,9410.83×
Idaho120,8821.05×
Nebraska110,7580.96×
Hawaii106,7891.08×
New Mexico92,5140.8×
West Virginia89,1990.83×
Washington, District of Columbia88,2031.27×
New Hampshire65,3840.72×
Rhode Island62,6750.85×
Montana53,9150.84×
Maine52,5040.64×
North Dakota52,2991.1×
Delaware40,0320.63×
South Dakota32,3270.61×
Alaska31,2130.63×
Vermont27,6490.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social media marketing audience
BrandAffinityCategory
Digital marketing3.67×Business & Career
Business1.55×Business & Career
Free software3.08×Technology & Electronics
Family1.51×Kids & Family
YouTube1.51×Movies & TV
Photography1.54×Arts & Culture
Current events1.53×Arts & Culture
Web design3.97×Business & Career
Comedy movies1.6×Movies & TV
Rock music1.6×Music & Radio
Advertising1.79×Business & Career
Social media1.62×Business & Career
Hip hop music1.68×Music & Radio
Cosmetics1.58×Beauty & Wellness
Basketball1.62×Sports
Health care1.78×Business & Career
Pop music1.64×Music & Radio
Higher education1.77×Business & Career
Video games1.53×Games
Nature1.56×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social media marketing audience
TraitClusterScore
Risk AppetiteTHRILL2.21
LGBTQ+ IdentityOPEN1.93
SustainabilityBALANCE1.74
Early Adopter MentalityPOWER1.63
Design AffinityPREMIUM1.63
Luxury OrientationPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Social media marketing
CountryShare
United States12.9%
Japan6.1%
China5.6%

See Social media marketing audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Social media marketing have in United States?

Social media marketing has an estimated audience of 23,045,032 people in United States, concentrated in California and Texas.

What is the gender split and age of Social media marketing fans?

52.0% of Social media marketing fans are female, 48.0% are male, with an average age of 40.8 years.

Which brands do Social media marketing fans like most?

Social media marketing fans show strongest brand affinity for Digital marketing (3.67×), Business (1.55×), and Free software (3.08×) over the country average.

Where do Social media marketing fans live in United States?

Social media marketing fans in United States are most concentrated in California (reach 3,702,221), Texas (reach 2,520,899), and Florida (reach 2,381,162). These three regions account for the largest share of the active audience.

What other brands do Social media marketing fans also like?

Beyond Social media marketing itself, the audience over-indexes on Business (1.55×), Free software (3.08×), Family (1.51×), and YouTube (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social media marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.