Basketball Audience in United States

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Basketball has an estimated audience of 99,239,902 people in United States. 43.0% are female, 57.0% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Nikola Jokić, byu basketball, Steve Kerr, Niecy Nash, Walker.

The average Basketball fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nikola Jokić, byu basketball, Steve Kerr, with strongest over-indexing on Nikola Jokić (1.52× the country average). Demographically, the Basketball audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Basketball fans

Demographic split for Basketball audience in United States
MetricValue
Female43.0%
Male57.0%
Average age38.3
Estimated audience size99,239,902

Audience persona

The typical Basketball fan in United States is more male, around 38.3 years old, with strong Extroversion tendencies and a notable affinity for Nikola Jokić.

Top regions in United States

Top regions ranked by reach for Basketball in United States
RegionReachAffinity
California9,501,0880.87×
Texas8,892,1881.04×
Florida5,915,9900.88×
New York5,187,8850.94×
Illinois3,593,3371.09×
North Carolina3,432,3911.15×
Georgia3,339,4491.09×
Ohio3,140,4331.03×
Pennsylvania2,980,1260.89×
Indiana2,821,7071.56×
Michigan2,616,8871.01×
Virginia2,338,4350.97×
New Jersey2,319,4610.92×
Kentucky2,143,2141.72×
Iowa2,070,0002.68×
Tennessee2,047,9461.03×
Massachusetts2,036,6411.04×
Arizona1,967,1450.97×
South Carolina1,764,1331.18×
Maryland1,630,3410.96×
Washington1,570,3300.79×
Alabama1,539,8571.11×
Wisconsin1,522,3941.02×
Missouri1,507,5360.94×
Minnesota1,466,5501.03×
Colorado1,451,9410.93×
Louisiana1,418,1881.11×
Oklahoma1,143,0091.04×
Mississippi1,052,7211.29×
Connecticut1,002,8101.01×
Arkansas949,2971.16×
Oregon892,1120.78×
Nevada855,0750.89×
Kansas775,8530.99×
Utah693,0450.78×
Nebraska556,4791.12×
New Mexico442,7760.89×
West Virginia437,4550.95×
Idaho369,1050.74×
Hawaii345,9000.81×
New Hampshire277,3560.71×
Maine273,4940.77×
Rhode Island245,8110.78×
South Dakota241,1021.05×
Washington, District of Columbia232,1440.78×
Delaware230,4190.84×
Montana221,8550.81×
North Dakota203,4261×
Alaska133,7030.63×
Vermont113,0190.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Basketball audience
BrandAffinityCategory
Nikola Jokić1.52×Sports
byu basketball1.55×Sports
Steve Kerr1.69×Sports
Niecy Nash1.62×Movies & TV
Walker1.57×Movies & TV
Quiché Department1.65×Travel & Leisure
Brittney Griner1.57×Sports
Vince Carter1.56×Sports
Indiana State Sycamores men's basketball1.94×Sports
Virginia Tech Hokies men's basketball1.6×Sports
El Salvador national football team1.51×Sports
Howie Long1.6×Movies & TV
Los Bukis1.56×Music & Radio
Tony Gwynn1.54×Sports
El Mundo Deportivo (newspaper)1.58×News
Bill Walton1.59×
Mitsubishi Pajero1.53×Cars & Mobility
Eric Dickerson1.53×Sports
Digital journalism1.57×News
Tennessee Lady Volunteers basketball1.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Basketball audience
TraitClusterScore
ExtroversionTHRILL1.1
Early Adopter MentalityPOWER1.04
Social Media UsageJOY1.02
LGBTQ+ IdentityOPEN0.95
Sports ActivityPOWER0.95
Risk AppetiteTHRILL0.9

Worldwide distribution

Worldwide audience distribution share by country for Basketball
CountryShare
United States24.3%
Japan5.1%
Italy4.5%

See Basketball audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Basketball have in United States?

Basketball has an estimated audience of 99,239,902 people in United States, concentrated in California and Texas.

What is the gender split and age of Basketball fans?

43.0% of Basketball fans are female, 57.0% are male, with an average age of 38.3 years.

Which brands do Basketball fans like most?

Basketball fans show strongest brand affinity for Nikola Jokić (1.52×), byu basketball (1.55×), and Steve Kerr (1.69×) over the country average.

Where do Basketball fans live in United States?

Basketball fans in United States are most concentrated in California (reach 9,501,088), Texas (reach 8,892,188), and Florida (reach 5,915,990). These three regions account for the largest share of the active audience.

What other brands do Basketball fans also like?

Beyond Basketball itself, the audience over-indexes on byu basketball (1.55×), Steve Kerr (1.69×), Niecy Nash (1.62×), and Walker (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.