Rascasse Audience Intelligence

Basketball Audience in United States

A data profile of the people who buy, follow and care about Basketball in United States — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 99,239,902 people in United States.

#1among Sport in United States#64among Topic in United States#10in Sports

The average Basketball fan in United States is 38.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include byu basketball, The Pink Panther (2006 film), Nikola Jokić, with strongest over-indexing on byu basketball (1.55× the country average).

Demographically, the Basketball audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Basketball fan in United States is more male, around 38.3 years old, with strong Social Media Usage tendencies and a notable affinity for byu basketball.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Basketball profile in United States.

Audience size
99.2M
in United States
Gender
43.0%♀
57.0% male
Age
38.3
average years
Country rank
#79
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Basketball fans

43.0% are female, 57.0% are male, average age 38.3.

Fig. 02

Gender split

43.0%
Female
57.0%
Male
Demographic split for Basketball audience in United States
MetricValue
Female43.0%
Male57.0%
Average age38.3
Estimated audience size99,239,902
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Basketball audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Basketball audience comes from United States.

Worldwide audience distribution share by country for Basketball
CountryShare
United States24.3%
Japan5.1%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Basketball fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~2M2.53×
02Kentucky~2M1.63×
03Indiana~2.5M1.43×
04Mississippi~1M1.27×
05Nebraska~600K1.26×
06North Dakota~200K1.22×
07South Dakota~300K1.21×
08Arkansas~1M1.19×
09South Carolina~1.5M1.14×
10Alabama~1.5M1.12×
11Illinois~3.5M1.11×
12Louisiana~1.5M1.10×
13Kansas~900K1.10×
14North Carolina~3M1.09×
15Oklahoma~1M1.09×
16Texas~9M1.08×
17Wisconsin~1.5M1.05×
18Ohio~3M1.04×
19Georgia~3M1.03×
20Massachusetts~2M1.03×
21Michigan~2.5M1.02×
22Connecticut~1M1.01×
23Minnesota~1.5M1.00×
24Missouri~1.5M0.99×
25Pennsylvania~3.5M0.98×
26New Jersey~2.5M0.97×
27West Virginia~400K0.97×
28Tennessee~2M0.96×
29Virginia~2.5M0.95×
30New Mexico~500K0.94×
31Arizona~2M0.93×
32New York~5M0.91×
33Maryland~1.5M0.91×
34Delaware~200K0.89×
35Colorado~1.5M0.87×
36Montana~200K0.87×
37Maine~300K0.85×
38California~9M0.84×
39Hawaii~400K0.84×
40Nevada~800K0.83×
41Utah~700K0.83×
42Rhode Island~300K0.83×
43Idaho~400K0.82×
44Washington~1.5M0.80×
45Florida~5M0.78×
46Oregon~900K0.78×
47New Hampshire~300K0.76×
48Alaska~200K0.75×
49Washington, District of Columbia~200K0.72×
50Vermont~100K0.71×
Fig. 06

Affinity by region

Affinity by region — Basketball, United States
0.71×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Basketball audience
#·InterestCategoryAffinity×
01Indiana State Sycamores men's basketballSports1.94×
02Jamal CrawfordSports1.77×
03Steve KerrSports1.69×
04Quiché DepartmentTravel & Leisure1.65×
05Niecy NashMovies & TV1.62×
06Virginia Tech Hokies men's basketballSports1.60×
07Howie LongMovies & TV1.60×
08Bill WaltonPerson1.59×
09El Mundo Deportivo (newspaper)News1.58×
10WalkerMovies & TV1.57×
11Brittney GrinerSports1.57×
12Vince CarterSports1.56×
13Los BukisMusic & Radio1.56×
14Tennessee Lady Volunteers basketballSports1.56×
15byu basketballSports1.55×
16Tony GwynnSports1.54×
17Mitsubishi PajeroCars & Mobility1.53×
18The Pink Panther (2006 film)Movies & TV1.52×
19Nikola JokićSports1.52×
20El Salvador national football teamSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Basketball audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.93×
Need for SecurityCONSERVATISM0.91×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Basketball audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.72×
Quality AwarenessPREMIUM0.73×
SustainabilityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Basketball have in United States?

Basketball has an estimated audience of 99,239,902 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Basketball fans?

43.0% of Basketball fans are female, 57.0% are male, with an average age of 38.3 years.

03

Which brands do Basketball fans like most?

Basketball fans show strongest brand affinity for byu basketball (1.55×), The Pink Panther (2006 film) (1.52×), and Nikola Jokić (1.52×) over the country average.

04

Where do Basketball fans live in United States?

Basketball fans in United States are most concentrated in Texas (reach ~9M), California (reach ~9M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Basketball fans also like?

Beyond Basketball itself, the audience over-indexes on The Pink Panther (2006 film) (1.52×), Nikola Jokić (1.52×), Steve Kerr (1.69×), and Niecy Nash (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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