A data profile of the people who buy, follow and care about Brittney Griner in United States — modelled from more than twelve digital signal sources. Brittney Griner has an estimated audience of 1,048,262 people in United States.
The average Brittney Griner fan in United States is 38.0 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include McDonald's, FedEx, Pinterest, with strongest over-indexing on McDonald's (2.48× the country average).
Demographically, the Brittney Griner audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Brittney Griner fan in United States is balanced, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for McDonald's.
The key figures that characterise the Brittney Griner profile in United States.
48.5% are female, 51.5% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 38.0 |
| Estimated audience size | 1,048,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 16% |
Where the Brittney Griner audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Iowa | ~20K | 1.96× | |
| 02 | Indiana | ~30K | 1.33× | |
| 03 | Arizona | ~40K | 1.29× | |
| 04 | Georgia | ~50K | 1.24× | |
| 05 | Mississippi | ~10K | 1.22× | |
| 06 | Louisiana | ~20K | 1.20× | |
| 07 | South Carolina | ~20K | 1.18× | |
| 08 | Arkansas | ~10K | 1.15× | |
| 09 | Maryland | ~30K | 1.13× | |
| 10 | South Dakota | ~4K | 1.12× | |
| 11 | North Carolina | ~40K | 1.08× | |
| 12 | Kentucky | ~20K | 1.08× | |
| 13 | Connecticut | ~10K | 1.08× | |
| 14 | Minnesota | ~20K | 1.07× | |
| 15 | Alabama | ~20K | 1.07× | |
| 16 | Tennessee | ~30K | 1.06× | |
| 17 | North Dakota | ~3K | 1.05× | |
| 18 | Ohio | ~40K | 1.04× | |
| 19 | Illinois | ~50K | 1.02× | |
| 20 | Nebraska | ~7K | 1.02× | |
| 21 | Missouri | ~20K | 1.01× | |
| 22 | Oklahoma | ~20K | 1.01× | |
| 23 | Michigan | ~40K | 1.00× | |
| 24 | Wisconsin | ~20K | 0.99× | |
| 25 | Washington, District of Columbia | ~4K | 0.99× | |
| 26 | Virginia | ~30K | 0.98× | |
| 27 | Delaware | ~4K | 0.98× | |
| 28 | Kansas | ~10K | 0.97× | |
| 29 | Maine | ~5K | 0.96× | |
| 30 | Nevada | ~10K | 0.95× | |
| 31 | West Virginia | ~6K | 0.94× | |
| 32 | New Hampshire | ~5K | 0.94× | |
| 33 | Montana | ~4K | 0.93× | |
| 34 | Pennsylvania | ~40K | 0.92× | |
| 35 | Texas | ~100K | 0.91× | |
| 36 | Massachusetts | ~20K | 0.89× | |
| 37 | Oregon | ~10K | 0.88× | |
| 38 | New Jersey | ~30K | 0.87× | |
| 39 | Idaho | ~6K | 0.87× | |
| 40 | New Mexico | ~6K | 0.85× | |
| 41 | Alaska | ~2K | 0.85× | |
| 42 | Florida | ~80K | 0.84× | |
| 43 | Washington | ~20K | 0.84× | |
| 44 | Colorado | ~20K | 0.84× | |
| 45 | Vermont | ~2K | 0.84× | |
| 46 | Rhode Island | ~4K | 0.83× | |
| 47 | New York | ~60K | 0.82× | |
| 48 | California | ~100K | 0.74× | |
| 49 | Hawaii | ~4K | 0.74× | |
| 50 | Utah | ~9K | 0.73× |
The strongest cross-interests of the Brittney Griner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle helmet | Cars & Mobility | 3.72× | ||
| 02 | Touring motorcycle | Cars & Mobility | 3.72× | ||
| 03 | Motorcycle accessories | Cars & Mobility | 3.53× | ||
| 04 | FedEx | Business & Career | 3.03× | ||
| 05 | Weather forecasting | Home & Garden | 2.87× | ||
| 06 | Major League Soccer | Sports | 2.70× | ||
| 07 | McDonald's | Food & Beverages | 2.48× | ||
| 08 | TV game shows | Movies & TV | 2.38× | ||
| 09 | TMZ | Internet & Social Media | 2.26× | ||
| 10 | Pizza Hut | Food & Beverages | 2.19× | ||
| 11 | Subway | Food & Beverages | 1.93× | ||
| 12 | TV talkshows | Movies & TV | 1.93× | ||
| 13 | Domino's Pizza | Food & Beverages | 1.88× | ||
| 14 | Internet & Social Media | 1.86× | |||
| 15 | United States Postal Service | Business & Career | 1.74× | ||
| 16 | Internet & Social Media | 1.74× | |||
| 17 | Podcast | Music & Radio | 1.61× | ||
| 18 | Mortgage loans | Business & Career | 1.61× | ||
| 19 | Barbecue | Food & Beverages | 1.58× | ||
| 20 | Basketball | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.86× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Urban Lifestyle | OPEN | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Creativity | OPEN | 0.87× |
Brittney Griner has an estimated audience of 1,048,262 people in United States, concentrated in California and Texas.
48.5% of Brittney Griner fans are female, 51.5% are male, with an average age of 38.0 years.
Brittney Griner fans show strongest brand affinity for McDonald's (2.48×), FedEx (3.03×), and Pinterest (1.86×) over the country average.
Brittney Griner fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Brittney Griner itself, the audience over-indexes on FedEx (3.03×), Pinterest (1.86×), Pizza Hut (2.19×), and TMZ (2.26×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Brittney Griner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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