Brittney Griner Audience in United States

Brittney Griner logo

Brittney Griner has an estimated audience of 1,164,824 people in United States. 60.0% are female, 40.0% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Litter box, Goop, Grinch, Google Home.

The average Brittney Griner fan in United States is 30.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Litter box, Goop, with strongest over-indexing on Israel (1.53× the country average). Demographically, the Brittney Griner audience skews more female with an average age of 30.9, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Brittney Griner fans

Demographic split for Brittney Griner audience in United States
MetricValue
Female60.0%
Male40.0%
Average age30.9
Estimated audience size1,164,824

Audience persona

The typical Brittney Griner fan in United States is more female, around 30.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Brittney Griner in United States
RegionReachAffinity
California103,1650.81×
Texas93,8760.94×
Florida66,5960.84×
New York57,2670.88×
Georgia42,0781.17×
Illinois41,9731.08×
North Carolina40,0321.14×
Ohio39,2891.09×
Pennsylvania39,0080.99×
Michigan32,1141.05×
Arizona30,2941.27×
Virginia29,9061.05×
New Jersey27,7610.94×
Indiana27,0871.27×
Tennessee24,4931.05×
Maryland24,2201.21×
Massachusetts22,1710.97×
South Carolina20,6741.18×
Washington20,5410.88×
Iowa19,8592.07×
Missouri19,3181.03×
Minnesota18,4001.1×
Louisiana17,9261.19×
Wisconsin17,8961.02×
Alabama16,2391×
Colorado16,1170.88×
Kentucky15,7651.08×
Oklahoma11,9750.93×
Connecticut11,9031.02×
Oregon11,8710.89×
Arkansas10,6161.11×
Mississippi10,5431.1×
Nevada10,1900.9×
Kansas8,9420.97×
Utah7,6340.73×
Nebraska6,1651.06×
Idaho4,9300.84×
New Mexico4,6890.8×
West Virginia4,5640.84×
New Hampshire4,3030.94×
Maine3,9570.95×
Washington, District of Columbia3,6781.05×
Hawaii3,5580.71×
Rhode Island3,0350.82×
Delaware3,0210.94×
South Dakota2,8311.05×
Montana2,7870.86×
North Dakota2,3060.96×
Alaska1,8750.75×
Vermont1,6910.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brittney Griner audience
BrandAffinityCategory
Israel1.53×Travel & Leisure
Litter box1.51×Pets & Animals
Goop3.72×Internet & Social Media
Grinch2.66×Movies & TV
Google Home3.72×Technology & Electronics
Vocal harmony2.6×Music & Radio
Wok3.72×Food & Beverages
JDSU1.56×Business & Career
Governor of Michigan3.72×Politics & Society
Home staging2.54×Home & Garden
Hibachi3.72×Food & Beverages
Noodle (Gorillaz)1.69×Music & Radio
Fairy godmother3.39×Literature
Grace Slick3.72×Music & Radio
Mathcore3.26×Music & Radio
headspace3.72×Health
Hipster3.72×Politics & Society
Voter registration1.82×Politics & Society
Historic site1.6×Arts & Culture
Corona (band)2.15×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brittney Griner audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
Luxury OrientationPREMIUM1.48
Risk AppetiteTHRILL1.45
DIY MentalityTHRILL1.42
Early Adopter MentalityPOWER1.36
PatriotismCONSERVATISM1.36

Worldwide distribution

Worldwide audience distribution share by country for Brittney Griner
CountryShare
United States97.1%
Germany1.9%
Italy0.7%

See Brittney Griner audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Brittney Griner have in United States?

Brittney Griner has an estimated audience of 1,164,824 people in United States, concentrated in California and Texas.

What is the gender split and age of Brittney Griner fans?

60.0% of Brittney Griner fans are female, 40.0% are male, with an average age of 30.9 years.

Which brands do Brittney Griner fans like most?

Brittney Griner fans show strongest brand affinity for Israel (1.53×), Litter box (1.51×), and Goop (3.72×) over the country average.

Where do Brittney Griner fans live in United States?

Brittney Griner fans in United States are most concentrated in California (reach 103,165), Texas (reach 93,876), and Florida (reach 66,596). These three regions account for the largest share of the active audience.

What other brands do Brittney Griner fans also like?

Beyond Brittney Griner itself, the audience over-indexes on Litter box (1.51×), Goop (3.72×), Grinch (2.66×), and Google Home (3.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brittney Griner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.