Motorcycle helmet Audience in United States

Motorcycle helmet logo

Motorcycle helmet has an estimated audience of 11,005,863 people in United States. 18.7% are female, 81.3% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Touring motorcycle, Motorcycle accessories, Kawasaki, Motorcycle sport, Cruiser (motorcycle).

The average Motorcycle helmet fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Touring motorcycle, Motorcycle accessories, Kawasaki, with strongest over-indexing on Touring motorcycle (59.58× the country average). Demographically, the Motorcycle helmet audience skews more male with an average age of 35.7, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Motorcycle helmet fans

Demographic split for Motorcycle helmet audience in United States
MetricValue
Female18.7%
Male81.3%
Average age35.7
Estimated audience size11,005,863

Audience persona

The typical Motorcycle helmet fan in United States is more male, around 35.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Touring motorcycle.

Top regions in United States

Top regions ranked by reach for Motorcycle helmet in United States
RegionReachAffinity
California1,037,5530.86×
Texas878,6460.93×
Florida611,3240.82×
New York406,9090.66×
Ohio361,3171.07×
Pennsylvania346,3960.93×
North Carolina316,5510.96×
Georgia305,1640.9×
Illinois282,6300.77×
Michigan267,2970.93×
Tennessee262,9531.19×
Virginia229,9330.86×
Indiana229,5061.14×
Arizona210,7800.94×
Washington202,5600.92×
Missouri193,0041.09×
Colorado192,6351.11×
New Jersey181,4260.65×
Alabama178,0601.16×
Wisconsin176,0801.06×
Kentucky162,5151.18×
Massachusetts156,3270.72×
Oklahoma155,5461.27×
South Carolina145,6500.88×
Minnesota137,2640.87×
Louisiana123,9590.87×
Maryland123,7070.65×
Oregon121,9680.97×
Utah119,9401.22×
Iowa101,1421.12×
Kansas99,7321.15×
Arkansas96,5011.06×
Nevada96,0540.9×
Mississippi93,2791.03×
Connecticut76,2460.69×
Idaho73,8261.34×
West Virginia69,0981.35×
New Mexico64,7311.17×
Nebraska60,9621.1×
New Hampshire53,8981.24×
Maine49,9071.27×
Hawaii44,8490.95×
Montana38,0691.25×
South Dakota32,4211.27×
North Dakota28,5901.26×
Rhode Island23,7830.68×
Alaska23,7561.01×
Wyoming22,8071.4×
Delaware21,1210.7×
Vermont20,9291.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motorcycle helmet audience
BrandAffinityCategory
Touring motorcycle59.58×Cars & Mobility
Motorcycle accessories38.04×Cars & Mobility
Kawasaki46.61×Cars & Mobility
Motorcycle sport30.45×Sports
Cruiser (motorcycle)42.61×Cars & Mobility
Motorcycle club23.03×Cars & Mobility
Custom motorcycle25.65×Cars & Mobility
Sport bike23.13×Cars & Mobility
Endurocross38.71×Cars & Mobility
Honda Motorcycles42.04×Cars & Mobility
Yamaha Motorcycles98.52×Cars & Mobility
Ducati30×Cars & Mobility
Chopper (motorcycle)22.4×Cars & Mobility
Enduro motorcycle37.53×Sports
Motorcycling11.9×Cars & Mobility
KTM25.35×Cars & Mobility
Supermoto32.86×Cars & Mobility
Motorcycle racing11.23×Cars & Mobility
Triumph Motorcycles Ltd29.9×Cars & Mobility
Café racer34.22×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motorcycle helmet audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.88
PatriotismCONSERVATISM1.82
Family OrientationCONSERVATISM1.78
Luxury OrientationPREMIUM1.75
Sports ActivityPOWER1.58
Early Adopter MentalityPOWER1.5

Worldwide distribution

Worldwide audience distribution share by country for Motorcycle helmet
CountryShare
United States14.6%
Japan7.7%
China7.4%

See Motorcycle helmet audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Motorcycle helmet have in United States?

Motorcycle helmet has an estimated audience of 11,005,863 people in United States, concentrated in California and Texas.

What is the gender split and age of Motorcycle helmet fans?

18.7% of Motorcycle helmet fans are female, 81.3% are male, with an average age of 35.7 years.

Which brands do Motorcycle helmet fans like most?

Motorcycle helmet fans show strongest brand affinity for Touring motorcycle (59.58×), Motorcycle accessories (38.04×), and Kawasaki (46.61×) over the country average.

Where do Motorcycle helmet fans live in United States?

Motorcycle helmet fans in United States are most concentrated in California (reach 1,037,553), Texas (reach 878,646), and Florida (reach 611,324). These three regions account for the largest share of the active audience.

What other brands do Motorcycle helmet fans also like?

Beyond Motorcycle helmet itself, the audience over-indexes on Motorcycle accessories (38.04×), Kawasaki (46.61×), Motorcycle sport (30.45×), and Cruiser (motorcycle) (42.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycle helmet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.