Rascasse Audience Intelligence

Motorcycle helmet Audience in United States

A data profile of the people who buy, follow and care about Motorcycle helmet in United States — modelled from more than twelve digital signal sources. Motorcycle helmet has an estimated audience of 11,005,863 people in United States.

#2114among Topic in United States#126in Cars & Mobility

The average Motorcycle helmet fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Touring motorcycle, Motorcycle accessories, Kawasaki, with strongest over-indexing on Touring motorcycle (59.58× the country average).

Demographically, the Motorcycle helmet audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motorcycle helmet fan in United States is more male, around 35.7 years old, with strong Family Orientation tendencies and a notable affinity for Touring motorcycle.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorcycle helmet profile in United States.

Audience size
11M
in United States
Gender
18.7%♀
81.3% male
Age
35.7
average years
Country rank
#3255
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorcycle helmet fans

18.7% are female, 81.3% are male, average age 35.7.

Fig. 02

Gender split

18.7%
Female
81.3%
Male
Demographic split for Motorcycle helmet audience in United States
MetricValue
Female18.7%
Male81.3%
Average age35.7
Estimated audience size11,005,863
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Motorcycle helmet audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Motorcycle helmet audience comes from United States.

Worldwide audience distribution share by country for Motorcycle helmet
CountryShare
United States14.6%
Japan7.7%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorcycle helmet audience in United States is strongest.

Fig. 05

Top regions by affinity

Motorcycle helmet fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~20K1.50×
02West Virginia~70K1.39×
03South Dakota~30K1.37×
04Idaho~70K1.32×
05North Dakota~30K1.32×
06Oklahoma~200K1.30×
07Montana~40K1.26×
08New Hampshire~50K1.25×
09Maine~50K1.23×
10New Mexico~70K1.22×
11Utah~100K1.21×
12Tennessee~300K1.15×
13Vermont~20K1.15×
14Kentucky~200K1.14×
15Kansas~100K1.14×
16Alabama~200K1.12×
17Colorado~200K1.10×
18Iowa~100K1.10×
19Alaska~30K1.10×
20Arkansas~100K1.09×
21Nebraska~60K1.08×
22Indiana~200K1.07×
23Wisconsin~200K1.06×
24Mississippi~100K1.06×
25Missouri~200K1.04×
26Ohio~300K1.02×
27Hawaii~50K0.97×
28Arizona~200K0.95×
29Oregon~100K0.95×
30Pennsylvania~300K0.91×
31Washington~200K0.91×
32Nevada~100K0.91×
33Texas~900K0.90×
34North Carolina~300K0.90×
35Michigan~300K0.89×
36Louisiana~100K0.87×
37Georgia~300K0.86×
38Minnesota~100K0.86×
39South Carolina~100K0.85×
40California~1M0.84×
41Virginia~200K0.84×
42Florida~600K0.79×
43Illinois~300K0.74×
44Rhode Island~30K0.74×
45Delaware~20K0.73×
46Connecticut~80K0.72×
47Massachusetts~200K0.70×
48Maryland~100K0.65×
49New York~400K0.64×
50New Jersey~200K0.62×
Fig. 06

Affinity by region

Affinity by region — Motorcycle helmet, United States
0.62×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorcycle helmet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorcycle helmet audience
#·InterestCategoryAffinity×
01Yamaha MotorcyclesCars & Mobility98.52×
02Touring motorcycleCars & Mobility59.58×
03KawasakiCars & Mobility46.61×
04Cruiser (motorcycle)Cars & Mobility42.61×
05Honda MotorcyclesCars & Mobility42.04×
06EndurocrossCars & Mobility38.71×
07Motorcycle accessoriesCars & Mobility38.04×
08Enduro motorcycleSports37.53×
09CivicMusic & Radio36.00×
10SupermotoCars & Mobility32.86×
11Motorcycle sportSports30.45×
12DucatiCars & Mobility30.00×
13Triumph Motorcycles LtdCars & Mobility29.90×
14Custom motorcycleCars & Mobility25.65×
15KTMCars & Mobility25.35×
16Sport bikeCars & Mobility23.13×
17Motorcycle clubCars & Mobility23.03×
18Chopper (motorcycle)Cars & Mobility22.40×
19MotorcyclingCars & Mobility11.90×
20Motorcycle racingCars & Mobility11.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorcycle helmet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorcycle helmet audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.34×
PatriotismCONSERVATISM2.33×
Risk AppetiteTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorcycle helmet audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.72×
SpiritualityBALANCE0.81×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorcycle helmet have in United States?

Motorcycle helmet has an estimated audience of 11,005,863 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Motorcycle helmet fans?

18.7% of Motorcycle helmet fans are female, 81.3% are male, with an average age of 35.7 years.

03

Which brands do Motorcycle helmet fans like most?

Motorcycle helmet fans show strongest brand affinity for Touring motorcycle (59.58×), Motorcycle accessories (38.04×), and Kawasaki (46.61×) over the country average.

04

Where do Motorcycle helmet fans live in United States?

Motorcycle helmet fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Motorcycle helmet fans also like?

Beyond Motorcycle helmet itself, the audience over-indexes on Motorcycle accessories (38.04×), Kawasaki (46.61×), Motorcycle sport (30.45×), and Cruiser (motorcycle) (42.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Motorcycle helmet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycle helmet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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