Rascasse Audience Intelligence

Motorcycle club Audience in United States

A data profile of the people who buy, follow and care about Motorcycle club in United States — modelled from more than twelve digital signal sources. Motorcycle club has an estimated audience of 16,724,416 people in United States.

#7among Video game in United States#1409among Topic in United States#68in Cars & Mobility

The average Motorcycle club fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motorcycle helmet, Custom motorcycle, Touring motorcycle, with strongest over-indexing on Motorcycle helmet (23.03× the country average).

Demographically, the Motorcycle club audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motorcycle club fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorcycle club profile in United States.

Audience size
16.7M
in United States
Gender
21.6%♀
78.4% male
Age
37.9
average years
Country rank
#2062
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorcycle club fans

21.6% are female, 78.4% are male, average age 37.9.

Fig. 02

Gender split

21.6%
Female
78.4%
Male
Demographic split for Motorcycle club audience in United States
MetricValue
Female21.6%
Male78.4%
Average age37.9
Estimated audience size16,724,416
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Motorcycle club audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Motorcycle club audience comes from United States.

Worldwide audience distribution share by country for Motorcycle club
CountryShare
United States15.8%
Italy6.9%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorcycle club audience in United States is strongest.

Fig. 05

Top regions by affinity

Motorcycle club fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~700K1.50×
02West Virginia~100K1.25×
03Pennsylvania~700K1.20×
04Kentucky~200K1.17×
05Oklahoma~200K1.17×
06New Hampshire~80K1.16×
07California~2M1.14×
08Tennessee~400K1.14×
09Georgia~600K1.13×
10Indiana~300K1.08×
11Vermont~30K1.08×
12Ohio~600K1.07×
13North Carolina~500K1.06×
14Missouri~300K1.05×
15South Dakota~40K1.05×
16Nebraska~90K1.04×
17Arkansas~100K1.03×
18Mississippi~100K1.03×
19Maryland~300K1.01×
20Nevada~200K1.01×
21Montana~50K1.01×
22Alaska~40K1.01×
23North Dakota~30K1.01×
24Arizona~300K1.00×
25Iowa~100K1.00×
26Maine~60K0.99×
27Oregon~200K0.98×
28Delaware~50K0.98×
29Florida~1M0.97×
30Kansas~100K0.97×
31New Mexico~80K0.97×
32Idaho~80K0.97×
33Rhode Island~50K0.97×
34South Carolina~200K0.96×
35Alabama~200K0.95×
36Louisiana~200K0.95×
37Connecticut~200K0.92×
38Illinois~500K0.90×
39Wisconsin~200K0.90×
40Hawaii~60K0.90×
41Utah~100K0.89×
42Washington~300K0.88×
43Washington, District of Columbia~40K0.88×
44Colorado~200K0.86×
45Minnesota~200K0.84×
46Texas~1M0.83×
47New Jersey~300K0.81×
48Massachusetts~300K0.81×
49New York~700K0.80×
50Virginia~300K0.80×
Fig. 06

Affinity by region

Affinity by region — Motorcycle club, United States
0.80×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorcycle club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorcycle club audience
#·InterestCategoryAffinity×
01Motorcycle helmetCars & Mobility23.03×
02Cruiser (motorcycle)Cars & Mobility13.96×
03Touring motorcycleCars & Mobility13.10×
04Custom motorcycleCars & Mobility12.03×
05SupermotoCars & Mobility10.25×
06Chopper (motorcycle)Cars & Mobility9.83×
07Motorcycle accessoriesCars & Mobility9.81×
08DucatiCars & Mobility9.25×
09KTMCars & Mobility9.04×
10SuzukiCars & Mobility7.71×
11Antique carCars & Mobility6.84×
12CarcareCars & Mobility6.43×
13Auto showCars & Mobility6.29×
14MotoGPSports6.17×
15MotocrossSports4.86×
16Extreme sportSports3.95×
17ScootersCars & Mobility3.79×
18MotorcyclesCars & Mobility2.92×
19AutoZoneCars & Mobility2.54×
20SupermanMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorcycle club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorcycle club audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.37×
Risk AppetiteTHRILL1.93×
Early Adopter MentalityPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorcycle club audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
CreativityOPEN0.80×
SpiritualityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorcycle club have in United States?

Motorcycle club has an estimated audience of 16,724,416 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Motorcycle club fans?

21.6% of Motorcycle club fans are female, 78.4% are male, with an average age of 37.9 years.

03

Which brands do Motorcycle club fans like most?

Motorcycle club fans show strongest brand affinity for Motorcycle helmet (23.03×), Custom motorcycle (12.03×), and Touring motorcycle (13.1×) over the country average.

04

Where do Motorcycle club fans live in United States?

Motorcycle club fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Motorcycle club fans also like?

Beyond Motorcycle club itself, the audience over-indexes on Custom motorcycle (12.03×), Touring motorcycle (13.1×), Motorcycle accessories (9.81×), and Cruiser (motorcycle) (13.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycle club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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