Motorcycle club Audience in United States

Motorcycle club has an estimated audience of 16,724,416 people in United States. 21.6% are female, 78.4% are male, average age 37.9. Top regions: California, Texas, Florida. Top brand affinities: Motorcycle helmet, Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Microblogging.

The average Motorcycle club fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Motorcycle helmet, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Motorcycle helmet (20.79× the country average). Demographically, the Motorcycle club audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Video game

Demographics of Motorcycle club fans

Demographic split for Motorcycle club audience in United States
MetricValue
Female21.6%
Male78.4%
Average age37.9
Estimated audience size16,724,416

Audience persona

The typical Motorcycle club fan in United States is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.

Top regions in United States

Top regions ranked by reach for Motorcycle club in United States
RegionReachAffinity
California2,256,8931.23×
Texas1,292,1490.9×
Florida1,141,2321.01×
New York756,8680.81×
Pennsylvania658,4051.17×
Michigan625,5791.43×
Georgia587,8581.14×
Ohio574,5481.12×
North Carolina538,5801.07×
Illinois521,6140.94×
Tennessee413,3691.23×
Indiana373,2181.22×
Arizona368,1061.08×
New Jersey349,3090.82×
Missouri319,2021.18×
Washington310,7720.93×
Virginia304,8640.75×
Kentucky287,9781.37×
Maryland278,9030.97×
Massachusetts255,4730.78×
South Carolina236,2970.94×
Oklahoma231,8831.25×
Colorado219,9940.83×
Wisconsin217,7870.87×
Louisiana217,5321.01×
Alabama205,1180.88×
Oregon200,9591.05×
Minnesota186,6410.78×
Nevada180,4741.12×
Arkansas158,0731.15×
Connecticut147,9230.88×
Mississippi136,6270.99×
Kansas121,1420.92×
Utah119,4440.8×
West Virginia115,4151.48×
Iowa108,1050.78×
Nebraska97,3541.16×
New Hampshire92,9361.41×
Idaho82,3570.98×
New Mexico80,0030.95×
Maine58,4010.97×
Hawaii43,9650.61×
Delaware42,9860.93×
South Dakota40,5421.05×
Montana38,7920.84×
North Dakota35,0881.02×
Wyoming31,8291.28×
Alaska31,4120.88×
Rhode Island31,3050.59×
Vermont28,7380.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motorcycle club audience
BrandAffinityCategory
Motorcycle helmet20.79×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kia Sportage30.54×Cars & Mobility
Microblogging12.67×Technology & Electronics
Custom motorcycle12.22×Cars & Mobility
Singer-songwriter5.51×Music & Radio
Touring motorcycle12.41×Cars & Mobility
Chopper (motorcycle)12.11×Cars & Mobility
Motorcycle accessories9.83×Cars & Mobility
Lewis Hamilton13.93×Sports
Income tax13.19×Business & Career
Cruiser (motorcycle)12.67×Cars & Mobility
KTM12.11×Cars & Mobility
Ducati11.48×Cars & Mobility
Houston Astros6.81×Sports
Honda HR-V20.36×Cars & Mobility
Livemusic3.96×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
Los Angeles Dodgers5.09×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motorcycle club audience
TraitClusterScore
PatriotismCONSERVATISM1.71
LGBTQ+ IdentityOPEN1.63
Early Adopter MentalityPOWER1.58
Luxury OrientationPREMIUM1.49
Sports ActivityPOWER1.48
DIY MentalityTHRILL1.37

Worldwide distribution

Worldwide audience distribution share by country for Motorcycle club
CountryShare
United States15.8%
Italy6.9%
Japan6.8%

See Motorcycle club audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Motorcycle club have in United States?

Motorcycle club has an estimated audience of 16,724,416 people in United States, concentrated in California and Texas.

What is the gender split and age of Motorcycle club fans?

21.6% of Motorcycle club fans are female, 78.4% are male, with an average age of 37.9 years.

Which brands do Motorcycle club fans like most?

Motorcycle club fans show strongest brand affinity for Motorcycle helmet (20.79×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Motorcycle club fans live in United States?

Motorcycle club fans in United States are most concentrated in California (reach 2,256,893), Texas (reach 1,292,149), and Florida (reach 1,141,232). These three regions account for the largest share of the active audience.

What other brands do Motorcycle club fans also like?

Beyond Motorcycle club itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Kia Sportage (30.54×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycle club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.