Rascasse Audience Intelligence

Motorcycles Audience in United States

A data profile of the people who buy, follow and care about Motorcycles in United States — modelled from more than twelve digital signal sources. Motorcycles has an estimated audience of 32,876,390 people in United States.

#7among TV series in United States#560among Topic in United States#18in Cars & Mobility

The average Motorcycles fan in United States is 41.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motorcycle racing, Sport bike, AutoZone, with strongest over-indexing on Motorcycle racing (3.3× the country average).

Demographically, the Motorcycles audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motorcycles fan in United States is more male, around 41.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Motorcycle racing.

Category: Cars & Mobility · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorcycles profile in United States.

Audience size
32.9M
in United States
Gender
32.3%♀
67.7% male
Age
41.2
average years
Country rank
#799
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorcycles fans

32.3% are female, 67.7% are male, average age 41.2.

Fig. 02

Gender split

32.3%
Female
67.7%
Male
Demographic split for Motorcycles audience in United States
MetricValue
Female32.3%
Male67.7%
Average age41.2
Estimated audience size32,876,390
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Motorcycles audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3918%
40-4921%
50+26%
Fig. 04

Worldwide distribution

17.5%

of the worldwide Motorcycles audience comes from United States.

Worldwide audience distribution share by country for Motorcycles
CountryShare
United States17.5%
Brazil5.5%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorcycles audience in United States is strongest.

Fig. 05

Top regions by affinity

Motorcycles fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~500K1.39×
02New Mexico~200K1.30×
03Arkansas~300K1.21×
04Texas~3.5M1.18×
05Kentucky~500K1.18×
06Alabama~500K1.17×
07Mississippi~300K1.15×
08Arizona~800K1.14×
09Kansas~300K1.13×
10South Dakota~90K1.12×
11Idaho~200K1.11×
12North Dakota~70K1.11×
13Utah~300K1.10×
14West Virginia~200K1.10×
15Missouri~600K1.09×
16Georgia~1M1.08×
17Nebraska~200K1.08×
18Wyoming~50K1.08×
19Tennessee~700K1.07×
20Indiana~600K1.07×
21Louisiana~500K1.07×
22Nevada~300K1.06×
23California~4M1.04×
24Ohio~1M1.03×
25Colorado~500K1.03×
26Iowa~300K1.03×
27South Carolina~500K1.01×
28Florida~2M1.00×
29North Carolina~1M1.00×
30Washington~700K1.00×
31Oregon~400K0.99×
32Pennsylvania~1M0.96×
33Hawaii~100K0.94×
34Alaska~70K0.94×
35Virginia~700K0.92×
36Wisconsin~500K0.92×
37Montana~80K0.92×
38Illinois~1M0.90×
39Minnesota~400K0.89×
40New Hampshire~100K0.89×
41Michigan~700K0.86×
42Connecticut~300K0.85×
43Maryland~500K0.84×
44Delaware~80K0.83×
45Maine~100K0.81×
46New York~1.5M0.80×
47New Jersey~700K0.80×
48Massachusetts~500K0.79×
49Rhode Island~80K0.77×
50Washington, District of Columbia~50K0.55×
Fig. 06

Affinity by region

Affinity by region — Motorcycles, United States
0.55×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorcycles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorcycles audience
#·InterestCategoryAffinity×
01EndurocrossCars & Mobility6.05×
02Freestyle MotocrossSports5.07×
03Sport bikeCars & Mobility4.03×
04Off-road racingCars & Mobility3.78×
05Motorcycle racingCars & Mobility3.30×
06Custom motorcycleCars & Mobility3.26×
07Motorcycle sportSports3.05×
08Drag racingCars & Mobility3.04×
09Motorcycle clubCars & Mobility2.92×
10Used CarsCars & Mobility2.86×
11O'Reilly Auto PartsCars & Mobility2.68×
12Duck huntingSports2.67×
13MotorcyclingCars & Mobility2.56×
14Muscle carCars & Mobility2.49×
15Advance Auto PartsCars & Mobility2.31×
16AutoZoneCars & Mobility2.04×
17Used carCars & Mobility2.04×
18Hand toolHome & Garden2.01×
19Motor vehicleCars & Mobility1.76×
20SUVsCars & Mobility1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorcycles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorcycles audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.25×
Family OrientationCONSERVATISM1.21×
Risk AppetiteTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorcycles audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
CreativityOPEN0.75×
TraditionCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorcycles have in United States?

Motorcycles has an estimated audience of 32,876,390 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Motorcycles fans?

32.3% of Motorcycles fans are female, 67.7% are male, with an average age of 41.2 years.

03

Which brands do Motorcycles fans like most?

Motorcycles fans show strongest brand affinity for Motorcycle racing (3.3×), Sport bike (4.03×), and AutoZone (2.04×) over the country average.

04

Where do Motorcycles fans live in United States?

Motorcycles fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Motorcycles fans also like?

Beyond Motorcycles itself, the audience over-indexes on Sport bike (4.03×), AutoZone (2.04×), Motor vehicle (1.76×), and Used Cars (2.86×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Motorcycles audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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