Motorcycles Audience in United States

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Motorcycles has an estimated audience of 32,876,390 people in United States. 32.3% are female, 67.7% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Motorcycle racing, AutoZone, Sport bike, Motor vehicle, Used Cars.

The average Motorcycles fan in United States is 41.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Motorcycle racing, AutoZone, Sport bike, with strongest over-indexing on Motorcycle racing (3.3× the country average). Demographically, the Motorcycles audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: TV series

Demographics of Motorcycles fans

Demographic split for Motorcycles audience in United States
MetricValue
Female32.3%
Male67.7%
Average age41.2
Estimated audience size32,876,390

Audience persona

The typical Motorcycles fan in United States is more male, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Motorcycle racing.

Top regions in United States

Top regions ranked by reach for Motorcycles in United States
RegionReachAffinity
California4,065,1361.12×
Texas3,547,5791.26×
Florida2,380,4701.07×
New York1,595,4720.87×
Georgia1,121,4161.11×
Pennsylvania1,073,3830.97×
Ohio1,045,2761.03×
Illinois1,039,0680.95×
North Carolina1,005,9331.02×
Arizona815,5271.21×
Michigan776,0990.9×
Virginia726,1130.91×
Tennessee706,0151.07×
New Jersey683,2740.82×
Washington675,5471.02×
Indiana651,5231.08×
Missouri588,7711.11×
Colorado568,7151.1×
Alabama518,9991.13×
Massachusetts515,7860.8×
South Carolina497,6941.01×
Oklahoma489,5161.34×
Maryland479,1720.85×
Louisiana457,8791.08×
Wisconsin445,6760.9×
Kentucky443,4151.08×
Minnesota412,6570.88×
Oregon382,9411.02×
Nevada355,4091.12×
Utah327,6811.11×
Arkansas318,0641.17×
Mississippi300,8861.11×
Kansas289,5491.12×
Iowa287,4481.06×
Connecticut274,6700.83×
New Mexico210,3911.28×
Idaho176,4461.07×
Nebraska172,9541.05×
West Virginia164,2031.07×
Hawaii135,8970.96×
New Hampshire112,6660.87×
Maine91,4440.78×
Montana82,2790.9×
South Dakota81,0071.07×
Rhode Island75,3470.72×
North Dakota70,9871.05×
Delaware70,9640.78×
Alaska59,3480.84×
Washington, District of Columbia54,3720.55×
Wyoming52,1181.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motorcycles audience
BrandAffinityCategory
Motorcycle racing3.3×Cars & Mobility
AutoZone2.04×Cars & Mobility
Sport bike4.03×Cars & Mobility
Motor vehicle1.76×Cars & Mobility
Used Cars2.86×Cars & Mobility
O'Reilly Auto Parts2.68×Cars & Mobility
Freestyle Motocross5.07×Sports
Used car2.04×Cars & Mobility
Motorcycling2.56×Cars & Mobility
Endurocross6.05×Cars & Mobility
Drag racing3.04×Cars & Mobility
Motorcycle sport3.05×Sports
SUVs1.6×Cars & Mobility
Off-road racing3.78×Cars & Mobility
Hand tool2.01×Home & Garden
Motorcycle club2.92×Cars & Mobility
Muscle car2.49×Cars & Mobility
Custom motorcycle3.26×Cars & Mobility
Duck hunting2.67×Sports
Tire1.99×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motorcycles audience
TraitClusterScore
ExtroversionTHRILL1.21
Early Adopter MentalityPOWER1.11
Social Media UsageJOY1.04
LGBTQ+ IdentityOPEN1.02
Luxury OrientationPREMIUM1.02
Sports ActivityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Motorcycles
CountryShare
United States17.5%
Brazil5.5%
Italy4.9%

See Motorcycles audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Motorcycles have in United States?

Motorcycles has an estimated audience of 32,876,390 people in United States, concentrated in California and Texas.

What is the gender split and age of Motorcycles fans?

32.3% of Motorcycles fans are female, 67.7% are male, with an average age of 41.2 years.

Which brands do Motorcycles fans like most?

Motorcycles fans show strongest brand affinity for Motorcycle racing (3.3×), AutoZone (2.04×), and Sport bike (4.03×) over the country average.

Where do Motorcycles fans live in United States?

Motorcycles fans in United States are most concentrated in California (reach 4,065,136), Texas (reach 3,547,579), and Florida (reach 2,380,470). These three regions account for the largest share of the active audience.

What other brands do Motorcycles fans also like?

Beyond Motorcycles itself, the audience over-indexes on AutoZone (2.04×), Sport bike (4.03×), Motor vehicle (1.76×), and Used Cars (2.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.