A data profile of the people who buy, follow and care about Motorcycles in Spain — modelled from more than twelve digital signal sources. Motorcycles has an estimated audience of 5,335,080 people in Spain.
The average Motorcycles fan in Spain is 43.0 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Carlos Alcaraz, Motorcycle racing, MotoGP, with strongest over-indexing on Carlos Alcaraz (1.7× the country average).
Demographically, the Motorcycles audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Motorcycles fan in Spain is more male, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Carlos Alcaraz.
The key figures that characterise the Motorcycles profile in Spain.
32.0% are female, 68.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 43.0 |
| Estimated audience size | 5,335,080 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Motorcycles audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.0% |
| Brazil | 5.7% |
| Italy | 5.0% |
Where the Motorcycles audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castile and León | ~600K | 2.70× | |
| 02 | Canary Islands | ~300K | 1.28× | |
| 03 | Comunidad Valenciana | ~700K | 1.09× | |
| 04 | Balearic Islands | ~200K | 1.09× | |
| 05 | Region of Murcia | ~200K | 1.08× | |
| 06 | Navarre | ~70K | 1.07× | |
| 07 | Extremadura | ~100K | 0.99× | |
| 08 | Catalonia | ~900K | 0.97× | |
| 09 | Andalusia | ~1M | 0.95× | |
| 10 | La Rioja | ~30K | 0.94× | |
| 11 | Cantabria | ~60K | 0.93× | |
| 12 | Community of Madrid | ~800K | 0.84× | |
| 13 | Principality of Asturias | ~100K | 0.84× | |
| 14 | Aragon | ~100K | 0.83× | |
| 15 | Castilla-La Mancha | ~200K | 0.82× | |
| 16 | Galicia | ~200K | 0.76× | |
| 17 | Basque Autonomous Country | ~100K | 0.74× |
The strongest cross-interests of the Motorcycles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yamaha Motor Company | Cars & Mobility | 2.79× | ||
| 02 | Sport bike | Cars & Mobility | 2.74× | ||
| 03 | Motorcycle racing | Cars & Mobility | 2.62× | ||
| 04 | Motorcycle helmet | Cars & Mobility | 2.48× | ||
| 05 | MotoGP | Sports | 2.40× | ||
| 06 | Motorcycle accessories | Cars & Mobility | 2.37× | ||
| 07 | Used car | Cars & Mobility | 2.37× | ||
| 08 | Honda | Cars & Mobility | 2.29× | ||
| 09 | Fernando Alonso | Sports | 2.28× | ||
| 10 | Custom motorcycle | Cars & Mobility | 2.23× | ||
| 11 | Motorcycling | Cars & Mobility | 2.09× | ||
| 12 | Motorcycle club | Cars & Mobility | 2.09× | ||
| 13 | Motorcycle sport | Sports | 2.06× | ||
| 14 | Škoda Auto | Cars & Mobility | 1.86× | ||
| 15 | Engine | Cars & Mobility | 1.84× | ||
| 16 | Coches.net | Cars & Mobility | 1.72× | ||
| 17 | Carlos Alcaraz | Sports | 1.70× | ||
| 18 | Motor vehicle | Cars & Mobility | 1.62× | ||
| 19 | SUVs | Cars & Mobility | 1.57× | ||
| 20 | Formula One | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.98× | |
| Need for Security | CONSERVATISM | 0.97× | |
| Risk Appetite | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.52× | |
| Mindfulness | BALANCE | 0.57× | |
| Spirituality | BALANCE | 0.59× |
Motorcycles has an estimated audience of 5,335,080 people in Spain, concentrated in Andalusia and Catalonia.
32.0% of Motorcycles fans are female, 68.0% are male, with an average age of 43.0 years.
Motorcycles fans show strongest brand affinity for Carlos Alcaraz (1.7×), Motorcycle racing (2.62×), and MotoGP (2.4×) over the country average.
Motorcycles fans in Spain are most concentrated in Andalusia (reach ~1M), Catalonia (reach ~900K), and Community of Madrid (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Motorcycles itself, the audience over-indexes on Motorcycle racing (2.62×), MotoGP (2.4×), Sport bike (2.74×), and Coches.net (1.72×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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