Motorcycles Audience in Spain
Motorcycles has an estimated audience of 5,335,080 people in Spain. 32.0% are female, 68.0% are male, average age 43.0. Top regions: Andalusia, Catalonia, Community of Madrid. Top brand affinities: Motorcycle racing, Sport bike, MotoGP, Coches.net, Fernando Alonso.
The average Motorcycles fan in Spain is 43.0 years old, more male, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Community of Madrid. Top brand affinities include Motorcycle racing, Sport bike, MotoGP, with strongest over-indexing on Motorcycle racing (2.62× the country average). Demographically, the Motorcycles audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: TV series
Demographics of Motorcycles fans
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 43.0 |
| Estimated audience size | 5,335,080 |
Audience persona
The typical Motorcycles fan in Spain is more male, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Motorcycle racing.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 984,251 | 0.94× |
| Catalonia | 932,714 | 0.97× |
| Community of Madrid | 743,541 | 0.83× |
| Castile and León | 691,409 | 2.97× |
| Comunidad Valenciana | 659,383 | 1.1× |
| Canary Islands | 363,100 | 1.36× |
| Region of Murcia | 206,940 | 1.13× |
| Balearic Islands | 170,284 | 1.14× |
| Galicia | 155,212 | 0.62× |
| Castilla-La Mancha | 139,258 | 0.64× |
| Basque Autonomous Country | 118,082 | 0.59× |
| Extremadura | 112,464 | 0.98× |
| Aragon | 86,922 | 0.62× |
| Navarre | 77,954 | 1.17× |
| Principality of Asturias | 71,342 | 0.57× |
| Cantabria | 51,534 | 0.77× |
| La Rioja | 21,314 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycle racing | 2.62× | Cars & Mobility |
| Sport bike | 2.74× | Cars & Mobility |
| MotoGP | 2.4× | Sports |
| Coches.net | 1.72× | Cars & Mobility |
| Fernando Alonso | 2.28× | Sports |
| Motorcycling | 2.09× | Cars & Mobility |
| Engine | 1.84× | Cars & Mobility |
| Motorcycle sport | 2.06× | Sports |
| Motor vehicle | 1.62× | Cars & Mobility |
| Motorcycle club | 2.09× | Cars & Mobility |
| SUVs | 1.57× | Cars & Mobility |
| Motorcycle accessories | 2.37× | Cars & Mobility |
| Škoda Auto | 1.86× | Cars & Mobility |
| Used car | 2.37× | Cars & Mobility |
| Motorcycle helmet | 2.48× | Cars & Mobility |
| Honda | 2.29× | Cars & Mobility |
| Custom motorcycle | 2.23× | Cars & Mobility |
| Hybrids | 1.92× | Cars & Mobility |
| Freestyle Motocross | 3.04× | Sports |
| Formula One | 1.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.17 |
| Social Media Usage | JOY | 1 |
| Luxury Orientation | PREMIUM | 0.96 |
| Sports Activity | POWER | 0.95 |
| DIY Mentality | THRILL | 0.92 |
| Community Orientation | OPEN | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.5% |
| Italy | 4.9% |
See Motorcycles audiences in other countries
More TV series audiences in Spain
- Euphoria (13,342,426)
- Superman (8,249,384)
- Stranger Things (6,505,239)
- Friends (6,436,281)
- The White Lotus (6,175,429)
Frequently asked questions
How many fans does Motorcycles have in Spain?
Motorcycles has an estimated audience of 5,335,080 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Motorcycles fans?
32.0% of Motorcycles fans are female, 68.0% are male, with an average age of 43.0 years.
Which brands do Motorcycles fans like most?
Motorcycles fans show strongest brand affinity for Motorcycle racing (2.62×), Sport bike (2.74×), and MotoGP (2.4×) over the country average.
Where do Motorcycles fans live in Spain?
Motorcycles fans in Spain are most concentrated in Andalusia (reach 984,251), Catalonia (reach 932,714), and Community of Madrid (reach 743,541). These three regions account for the largest share of the active audience.
What other brands do Motorcycles fans also like?
Beyond Motorcycles itself, the audience over-indexes on Sport bike (2.74×), MotoGP (2.4×), Coches.net (1.72×), and Fernando Alonso (2.28×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.