A data profile of the people who buy, follow and care about Motorcycles in Belgium — modelled from more than twelve digital signal sources. Motorcycles has an estimated audience of 1,253,737 people in Belgium.
The average Motorcycles fan in Belgium is 43.4 years old, more male, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include AutoScout24, Shooting sport, Colnago, with strongest over-indexing on AutoScout24 (1.51× the country average).
Demographically, the Motorcycles audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Motorcycles fan in Belgium is more male, around 43.4 years old, with strong Social Media Usage tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Motorcycles profile in Belgium.
33.1% are female, 66.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 43.4 |
| Estimated audience size | 1,253,737 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Motorcycles audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.5% |
| Italy | 4.9% |
Where the Motorcycles audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~200K | 1.53× | |
| 02 | East Flanders | ~200K | 1.36× | |
| 03 | West Flanders | ~100K | 1.33× | |
| 04 | Flemish Brabant | ~100K | 1.32× | |
| 05 | Limburg | ~80K | 1.30× | |
| 06 | Brussels | ~100K | 1.16× | |
| 07 | Luxembourg | ~30K | 0.89× | |
| 08 | Walloon Brabant | ~30K | 0.87× | |
| 09 | Province of Namur | ~50K | 0.84× | |
| 10 | Liege | ~80K | 0.77× | |
| 11 | Hainaut | ~100K | 0.75× |
The strongest cross-interests of the Motorcycles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Castelli Cycling | Sports | 1.89× | ||
| 02 | Strava Cycling | Sports | 1.86× | ||
| 03 | Pinkbike | Sports | 1.75× | ||
| 04 | Sport Club Internacional | Sports | 1.75× | ||
| 05 | Super Rugby | Sports | 1.63× | ||
| 06 | Sports league | Sports | 1.61× | ||
| 07 | Hovercraft | Cars & Mobility | 1.60× | ||
| 08 | Colnago | Cars & Mobility | 1.58× | ||
| 09 | Enduro (mountain biking) | Sports | 1.58× | ||
| 10 | Baccarat | Games | 1.56× | ||
| 11 | Cyclingnews.com | Sports | 1.55× | ||
| 12 | Shooting sport | Sports | 1.54× | ||
| 13 | Bicycle helmet | Cars & Mobility | 1.54× | ||
| 14 | Mountain bike trials | Sports | 1.54× | ||
| 15 | Decathlon | Sports | 1.52× | ||
| 16 | Jimbaran | Travel & Leisure | 1.52× | ||
| 17 | AutoScout24 | Cars & Mobility | 1.51× | ||
| 18 | Cervélo | Cars & Mobility | 1.51× | ||
| 19 | Orly Airport | Travel & Leisure | 1.51× | ||
| 20 | Ridley Bikes | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.07× | |
| Pet Ownership | JOY | 0.91× | |
| Patriotism | CONSERVATISM | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.68× | |
| Travelling | THRILL | 0.73× | |
| Design Affinity | PREMIUM | 0.80× |
Motorcycles has an estimated audience of 1,253,737 people in Belgium, concentrated in Antwerp and East Flanders.
33.1% of Motorcycles fans are female, 66.9% are male, with an average age of 43.4 years.
Motorcycles fans show strongest brand affinity for AutoScout24 (1.51×), Shooting sport (1.54×), and Colnago (1.58×) over the country average.
Motorcycles fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and West Flanders (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Motorcycles itself, the audience over-indexes on Shooting sport (1.54×), Colnago (1.58×), Cervélo (1.51×), and Hovercraft (1.6×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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