A data profile of the people who buy, follow and care about Motorcycles in Netherlands — modelled from more than twelve digital signal sources. Motorcycles has an estimated audience of 1,694,666 people in Netherlands.
The average Motorcycles fan in Netherlands is 43.4 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Voetbalprimeur, AutoScout24, voetbalzone, with strongest over-indexing on Voetbalprimeur (1.61× the country average).
Demographically, the Motorcycles audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Social Media Usage, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Motorcycles fan in Netherlands is more male, around 43.4 years old, with strong Social Media Usage tendencies and a notable affinity for Voetbalprimeur.
The key figures that characterise the Motorcycles profile in Netherlands.
29.9% are female, 70.1% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 43.4 |
| Estimated audience size | 1,694,666 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Motorcycles audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.5% |
| Brazil | 5.5% |
| Italy | 4.9% |
Where the Motorcycles audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~400K | 1.39× | |
| 02 | Zuid-Holland | ~500K | 1.25× | |
| 03 | Flevoland | ~60K | 1.22× | |
| 04 | North Brabant | ~300K | 1.08× | |
| 05 | Limburg | ~100K | 1.01× | |
| 06 | Gelderland | ~200K | 0.99× | |
| 07 | Overijssel | ~100K | 0.96× | |
| 08 | Friesland | ~60K | 0.90× | |
| 09 | Zeeland | ~30K | 0.89× | |
| 10 | Groningen | ~50K | 0.88× | |
| 11 | Drenthe | ~50K | 0.88× | |
| 12 | Utrecht | ~100K | 0.83× |
The strongest cross-interests of the Motorcycles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Scooters | Cars & Mobility | 1.94× | ||
| 02 | Bus | Cars & Mobility | 1.94× | ||
| 03 | AutoScout24 | Cars & Mobility | 1.84× | ||
| 04 | Trucks | Cars & Mobility | 1.78× | ||
| 05 | Eurojackpot | Games | 1.77× | ||
| 06 | Road | Travel & Leisure | 1.74× | ||
| 07 | Autoweek | Cars & Mobility | 1.70× | ||
| 08 | Motor vehicle | Cars & Mobility | 1.63× | ||
| 09 | General Motors | Cars & Mobility | 1.62× | ||
| 10 | Voetbalprimeur | Sports | 1.61× | ||
| 11 | dumpert.nl | Movies & TV | 1.57× | ||
| 12 | Tour de France | Sports | 1.56× | ||
| 13 | Vattenfall | Home & Garden | 1.55× | ||
| 14 | RVs | Cars & Mobility | 1.54× | ||
| 15 | Vodafone | Technology & Electronics | 1.54× | ||
| 16 | SUVs | Cars & Mobility | 1.53× | ||
| 17 | Boating | Travel & Leisure | 1.53× | ||
| 18 | voetbalzone | Sports | 1.52× | ||
| 19 | Motorsport | Cars & Mobility | 1.51× | ||
| 20 | Insurance | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.18× | |
| Price Sensitivity | PREMIUM | 1.17× | |
| Urban Lifestyle | OPEN | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.61× | |
| Design Affinity | PREMIUM | 0.62× | |
| Early Adopter Mentality | POWER | 0.69× |
Motorcycles has an estimated audience of 1,694,666 people in Netherlands, concentrated in Zuid-Holland and North Holland.
29.9% of Motorcycles fans are female, 70.1% are male, with an average age of 43.4 years.
Motorcycles fans show strongest brand affinity for Voetbalprimeur (1.61×), AutoScout24 (1.84×), and voetbalzone (1.52×) over the country average.
Motorcycles fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Motorcycles itself, the audience over-indexes on AutoScout24 (1.84×), voetbalzone (1.52×), Motor vehicle (1.63×), and dumpert.nl (1.57×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Motorcycles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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