A data profile of the people who buy, follow and care about voetbalzone in Netherlands — modelled from more than twelve digital signal sources. voetbalzone has an estimated audience of 4,175,899 people in Netherlands.
The average voetbalzone fan in Netherlands is 41.2 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Feyenoord, PSV Eindhoven, Max Verstappen, with strongest over-indexing on Feyenoord (2.08× the country average).
Demographically, the voetbalzone audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical voetbalzone fan in Netherlands is more male, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Feyenoord.
The key figures that characterise the voetbalzone profile in Netherlands.
37.5% are female, 62.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 37.5% |
| Male | 62.5% |
| Average age | 41.2 |
| Estimated audience size | 4,175,899 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide voetbalzone audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 83.4% |
| Belgium | 4.1% |
| Germany | 2.2% |
Where the voetbalzone audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~800K | 1.24× | |
| 02 | Gelderland | ~600K | 1.22× | |
| 03 | Overijssel | ~400K | 1.20× | |
| 04 | Zuid-Holland | ~1M | 1.10× | |
| 05 | Flevoland | ~100K | 1.06× | |
| 06 | Limburg | ~300K | 1.03× | |
| 07 | Friesland | ~200K | 1.01× | |
| 08 | Drenthe | ~100K | 0.95× | |
| 09 | North Holland | ~700K | 0.88× | |
| 10 | Groningen | ~100K | 0.78× | |
| 11 | Utrecht | ~300K | 0.77× | |
| 12 | Zeeland | ~70K | 0.76× |
The strongest cross-interests of the voetbalzone audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Voetbal International | Sports | 2.65× | ||
| 02 | PSV Eindhoven | Sports | 2.42× | ||
| 03 | AliExpress | Shopping | 2.40× | ||
| 04 | Electronic music | Music & Radio | 2.27× | ||
| 05 | Bol.com | Shopping | 2.22× | ||
| 06 | Feyenoord | Sports | 2.08× | ||
| 07 | Aldi | Shopping | 2.02× | ||
| 08 | Voetbalprimeur | Sports | 2.02× | ||
| 09 | Spotify | Internet & Social Media | 1.99× | ||
| 10 | Albert Heijn | Shopping | 1.93× | ||
| 11 | Formula One | Sports | 1.92× | ||
| 12 | Nederlandse Omroep Stichting | News | 1.92× | ||
| 13 | Netherlands | Travel & Leisure | 1.71× | ||
| 14 | Outdoor recreation | Sports | 1.70× | ||
| 15 | Music | Business & Career | 1.69× | ||
| 16 | Max Verstappen | Sports | 1.68× | ||
| 17 | Sports | Sports | 1.66× | ||
| 18 | IKEA | Home & Garden | 1.60× | ||
| 19 | Arts and music | Arts & Culture | 1.58× | ||
| 20 | Live events | Music & Radio | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.48× | |
| Urban Lifestyle | OPEN | 1.47× | |
| Design Affinity | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.92× | |
| Tradition | CONSERVATISM | 1.09× | |
| Healthy Lifestyle | BALANCE | 1.16× |
voetbalzone has an estimated audience of 4,175,899 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
37.5% of voetbalzone fans are female, 62.5% are male, with an average age of 41.2 years.
voetbalzone fans show strongest brand affinity for Feyenoord (2.08×), PSV Eindhoven (2.42×), and Max Verstappen (1.68×) over the country average.
voetbalzone fans in Netherlands are most concentrated in Zuid-Holland (reach ~1M), North Brabant (reach ~800K), and North Holland (reach ~700K). These three regions account for the largest share of the active audience.
Beyond voetbalzone itself, the audience over-indexes on PSV Eindhoven (2.42×), Max Verstappen (1.68×), Aldi (2.02×), and Albert Heijn (1.93×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for voetbalzone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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