A data profile of the people who buy, follow and care about Nederlandse Omroep Stichting in Netherlands — modelled from more than twelve digital signal sources. Nederlandse Omroep Stichting has an estimated audience of 5,679,997 people in Netherlands.
The average Nederlandse Omroep Stichting fan in Netherlands is 40.7 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, Gelderland, North Holland.
Top brand affinities include Shopping and fashion, Voetbalprimeur, voetbalzone, with strongest over-indexing on Shopping and fashion (1.92× the country average).
Demographically, the Nederlandse Omroep Stichting audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Nederlandse Omroep Stichting fan in Netherlands is more female, around 40.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Nederlandse Omroep Stichting profile in Netherlands.
55.1% are female, 44.9% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 40.7 |
| Estimated audience size | 5,679,997 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Nederlandse Omroep Stichting audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 66.8% |
| Belgium | 2.9% |
| Brazil | 2.2% |
Where the Nederlandse Omroep Stichting audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~900K | 1.30× | |
| 02 | Friesland | ~300K | 1.21× | |
| 03 | Drenthe | ~200K | 1.12× | |
| 04 | Overijssel | ~400K | 1.05× | |
| 05 | Groningen | ~200K | 1.01× | |
| 06 | Zuid-Holland | ~1.5M | 0.96× | |
| 07 | Limburg | ~400K | 0.95× | |
| 08 | North Holland | ~800K | 0.81× | |
| 09 | North Brabant | ~700K | 0.80× | |
| 10 | Flevoland | ~100K | 0.79× |
The strongest cross-interests of the Nederlandse Omroep Stichting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Arsenal F.C. | Sports | 2.54× | ||
| 02 | Paris Saint-Germain | Sports | 2.34× | ||
| 03 | Shopping and fashion | Shopping | 1.92× | ||
| 04 | Voetbalprimeur | Sports | 1.92× | ||
| 05 | voetbalzone | Sports | 1.92× | ||
| 06 | Voetbal International | Sports | 1.92× | ||
| 07 | Eredivisie | Sports | 1.92× | ||
| 08 | Game consoles | Technology & Electronics | 1.92× | ||
| 09 | Sunweb | Travel & Leisure | 1.92× | ||
| 10 | Gymnastics | Sports | 1.92× | ||
| 11 | Real estate broker | Home & Garden | 1.92× | ||
| 12 | Loods 5 | Home & Garden | 1.92× | ||
| 13 | Telegram | Internet & Social Media | 1.90× | ||
| 14 | Tabloid (newspaper format) | Literature | 1.75× | ||
| 15 | Online newspaper | News | 1.69× | ||
| 16 | Bol.com | Shopping | 1.68× | ||
| 17 | Used Cars | Cars & Mobility | 1.68× | ||
| 18 | Motorsport | Cars & Mobility | 1.65× | ||
| 19 | Scooters | Cars & Mobility | 1.62× | ||
| 20 | JD Sports | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.34× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Career Orientation | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.61× | |
| Design Affinity | PREMIUM | 0.71× | |
| Extroversion | THRILL | 0.75× |
Nederlandse Omroep Stichting has an estimated audience of 5,679,997 people in Netherlands, concentrated in Zuid-Holland and Gelderland.
55.1% of Nederlandse Omroep Stichting fans are female, 44.9% are male, with an average age of 40.7 years.
Nederlandse Omroep Stichting fans show strongest brand affinity for Shopping and fashion (1.92×), Voetbalprimeur (1.92×), and voetbalzone (1.92×) over the country average.
Nederlandse Omroep Stichting fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), Gelderland (reach ~900K), and North Holland (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Nederlandse Omroep Stichting itself, the audience over-indexes on Voetbalprimeur (1.92×), voetbalzone (1.92×), Bol.com (1.68×), and Voetbal International (1.92×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Nederlandse Omroep Stichting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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