A data profile of the people who buy, follow and care about Used Cars in Netherlands — modelled from more than twelve digital signal sources. Used Cars has an estimated audience of 1,558,534 people in Netherlands.
The average Used Cars fan in Netherlands is 39.7 years old, more male, and lives primarily in North Holland.
The audience is concentrated in North Holland, North Brabant, Gelderland.
Top brand affinities include Feyenoord, Volvo XC60, Vehicle leasing, with strongest over-indexing on Feyenoord (1.65× the country average).
Demographically, the Used Cars audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Urban Lifestyle, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Used Cars fan in Netherlands is more male, around 39.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Feyenoord.
The key figures that characterise the Used Cars profile in Netherlands.
36.0% are female, 64.0% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 39.7 |
| Estimated audience size | 1,558,534 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Used Cars audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 27.1% |
| United Kingdom | 6.4% |
| Germany | 6.2% |
Where the Used Cars audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.77× | |
| 02 | North Brabant | ~300K | 1.21× | |
| 03 | Flevoland | ~50K | 1.18× | |
| 04 | Limburg | ~100K | 1.03× | |
| 05 | Drenthe | ~50K | 0.94× | |
| 06 | Friesland | ~60K | 0.93× | |
| 07 | Groningen | ~50K | 0.91× | |
| 08 | Overijssel | ~100K | 0.90× | |
| 09 | Gelderland | ~200K | 0.89× |
The strongest cross-interests of the Used Cars audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Toyota Hilux | Cars & Mobility | 9.20× | ||
| 02 | Volvo XC60 | Cars & Mobility | 9.10× | ||
| 03 | Vehicle leasing | Cars & Mobility | 8.42× | ||
| 04 | Volvo XC90 | Cars & Mobility | 7.60× | ||
| 05 | Second-hand shop | Shopping | 7.23× | ||
| 06 | Outlet store | Shopping | 5.34× | ||
| 07 | Compact car | Cars & Mobility | 5.17× | ||
| 08 | Mazda | Cars & Mobility | 5.13× | ||
| 09 | Commercial vehicle | Cars & Mobility | 5.01× | ||
| 10 | Hyundai | Cars & Mobility | 3.80× | ||
| 11 | Driving | Cars & Mobility | 3.55× | ||
| 12 | Autoweek | Cars & Mobility | 3.23× | ||
| 13 | AutoScout24 | Cars & Mobility | 2.53× | ||
| 14 | Voetbal International | Sports | 2.39× | ||
| 15 | FIFA World Cup | Sports | 1.90× | ||
| 16 | Airbnb | Travel & Leisure | 1.84× | ||
| 17 | Nederlandse Omroep Stichting | News | 1.68× | ||
| 18 | Feyenoord | Sports | 1.65× | ||
| 19 | PSV Eindhoven | Sports | 1.64× | ||
| 20 | Formula One | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.84× | |
| Sustainability | BALANCE | 1.39× | |
| Social Media Usage | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.70× | |
| Indulgence | JOY | 0.72× | |
| Individualism | JOY | 0.82× |
Used Cars has an estimated audience of 1,558,534 people in Netherlands, concentrated in North Holland and North Brabant.
36.0% of Used Cars fans are female, 64.0% are male, with an average age of 39.7 years.
Used Cars fans show strongest brand affinity for Feyenoord (1.65×), Volvo XC60 (9.1×), and Vehicle leasing (8.42×) over the country average.
Used Cars fans in Netherlands are most concentrated in North Holland (reach ~500K), North Brabant (reach ~300K), and Gelderland (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Used Cars itself, the audience over-indexes on Volvo XC60 (9.1×), Vehicle leasing (8.42×), Outlet store (5.34×), and AutoScout24 (2.53×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Used Cars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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