A data profile of the people who buy, follow and care about AutoScout24 in Netherlands — modelled from more than twelve digital signal sources. AutoScout24 has an estimated audience of 3,955,067 people in Netherlands.
The average AutoScout24 fan in Netherlands is 43.3 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Used Cars, Used car, Autoweek, with strongest over-indexing on Used Cars (7.52× the country average).
Demographically, the AutoScout24 audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical AutoScout24 fan in Netherlands is more male, around 43.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Used Cars.
The key figures that characterise the AutoScout24 profile in Netherlands.
20.8% are female, 79.2% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 20.8% |
| Male | 79.2% |
| Average age | 43.3 |
| Estimated audience size | 3,955,067 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 29% |
Where the AutoScout24 audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Limburg | ~400K | 1.47× | |
| 02 | North Brabant | ~800K | 1.23× | |
| 03 | Zeeland | ~90K | 1.08× | |
| 04 | Gelderland | ~500K | 1.07× | |
| 05 | Overijssel | ~300K | 1.00× | |
| 06 | Drenthe | ~100K | 1.00× | |
| 07 | Zuid-Holland | ~900K | 0.98× | |
| 08 | Friesland | ~100K | 0.97× | |
| 09 | Flevoland | ~100K | 0.96× | |
| 10 | North Holland | ~600K | 0.84× | |
| 11 | Groningen | ~100K | 0.75× | |
| 12 | Utrecht | ~200K | 0.66× |
The strongest cross-interests of the AutoScout24 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used Cars | Cars & Mobility | 7.52× | ||
| 02 | Family car | Cars & Mobility | 5.68× | ||
| 03 | Used car | Cars & Mobility | 5.07× | ||
| 04 | Car dealership | Cars & Mobility | 4.53× | ||
| 05 | Traffic | Cars & Mobility | 4.01× | ||
| 06 | Autoweek | Cars & Mobility | 3.95× | ||
| 07 | Marktplaats.nl | Shopping | 3.54× | ||
| 08 | Škoda Auto | Cars & Mobility | 3.41× | ||
| 09 | Electric car | Cars & Mobility | 3.14× | ||
| 10 | Solar energy | Home & Garden | 2.99× | ||
| 11 | General Motors | Cars & Mobility | 2.79× | ||
| 12 | Volkswagen | Cars & Mobility | 2.72× | ||
| 13 | Wheel | Cars & Mobility | 2.66× | ||
| 14 | Motor vehicle | Cars & Mobility | 1.95× | ||
| 15 | KFC | Food & Beverages | 1.93× | ||
| 16 | Automobiles | Cars & Mobility | 1.92× | ||
| 17 | Rabobank | Business & Career | 1.72× | ||
| 18 | Ziggo | Technology & Electronics | 1.69× | ||
| 19 | AliExpress | Shopping | 1.57× | ||
| 20 | Canada | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.24× | |
| Design Affinity | PREMIUM | 1.08× | |
| Social Media Usage | JOY | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.22× | |
| Sustainability | BALANCE | 0.37× | |
| Early Adopter Mentality | POWER | 0.40× |
AutoScout24's target market in Netherlands covers an estimated 3,955,067 people, concentrated in Zuid-Holland and North Brabant.
20.8% of the AutoScout24 audience are female, 79.2% are male, with an average age of 43.3 years.
AutoScout24 fans show strongest brand affinity for Used Cars (7.52×), Used car (5.07×), and Autoweek (3.95×) over the country average.
AutoScout24 fans in Netherlands are most concentrated in Zuid-Holland (reach ~900K), North Brabant (reach ~800K), and North Holland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond AutoScout24 itself, the audience over-indexes on Used car (5.07×), Autoweek (3.95×), Solar energy (2.99×), and Family car (5.68×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for AutoScout24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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