A data profile of the people who buy, follow and care about General Motors in Netherlands — modelled from more than twelve digital signal sources. General Motors has an estimated audience of 1,557,700 people in Netherlands.
The average General Motors fan in Netherlands is 47.9 years old, more male, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Rabobank, AutoScout24, Max Verstappen, with strongest over-indexing on Rabobank (2.29× the country average).
Demographically, the General Motors audience skews more male with an average age of 47.9, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical General Motors fan in Netherlands is more male, around 47.9 years old, with strong Need for Security tendencies and a notable affinity for Rabobank.
The key figures that characterise the General Motors profile in Netherlands.
30.7% are female, 69.3% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 47.9 |
| Estimated audience size | 1,557,700 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 44% |
of the worldwide General Motors audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 8.1% |
| Canada | 4.1% |
Where the General Motors audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~500K | 1.72× | |
| 02 | Zuid-Holland | ~500K | 1.27× | |
| 03 | Utrecht | ~200K | 1.25× | |
| 04 | Flevoland | ~50K | 1.06× | |
| 05 | Gelderland | ~200K | 1.04× | |
| 06 | North Brabant | ~300K | 1.03× | |
| 07 | Groningen | ~60K | 1.02× | |
| 08 | Overijssel | ~100K | 0.93× | |
| 09 | Limburg | ~100K | 0.92× | |
| 10 | Friesland | ~40K | 0.71× | |
| 11 | Drenthe | ~30K | 0.58× | |
| 12 | Zeeland | ~20K | 0.53× |
The strongest cross-interests of the General Motors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CAC 40 | Business & Career | 6.07× | ||
| 02 | Plug-in hybrid | Cars & Mobility | 5.05× | ||
| 03 | Opel | Cars & Mobility | 5.02× | ||
| 04 | Stuttgart | Travel & Leisure | 5.00× | ||
| 05 | Compact car | Cars & Mobility | 4.80× | ||
| 06 | Family car | Cars & Mobility | 4.52× | ||
| 07 | Western Union | Business & Career | 3.33× | ||
| 08 | Autoweek | Cars & Mobility | 3.11× | ||
| 09 | AutoScout24 | Cars & Mobility | 2.79× | ||
| 10 | Solar energy | Home & Garden | 2.33× | ||
| 11 | Rabobank | Business & Career | 2.29× | ||
| 12 | SUVs | Cars & Mobility | 2.24× | ||
| 13 | ABN AMRO | Business & Career | 2.23× | ||
| 14 | Hornbach | Shopping | 1.94× | ||
| 15 | Internet & Social Media | 1.90× | |||
| 16 | Ziggo | Technology & Electronics | 1.72× | ||
| 17 | Belgium | Travel & Leisure | 1.72× | ||
| 18 | Toto (band) | Music & Radio | 1.68× | ||
| 19 | Jumbo (supermarket) | Shopping | 1.61× | ||
| 20 | Max Verstappen | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.98× | |
| Family Orientation | CONSERVATISM | 1.87× | |
| Risk Appetite | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.65× | |
| Creativity | OPEN | 0.67× | |
| Healthy Lifestyle | BALANCE | 0.80× |
General Motors's target market in Netherlands covers an estimated 1,557,700 people, concentrated in North Holland and Zuid-Holland.
30.7% of the General Motors audience are female, 69.3% are male, with an average age of 47.9 years.
General Motors fans show strongest brand affinity for Rabobank (2.29×), AutoScout24 (2.79×), and Max Verstappen (1.6×) over the country average.
General Motors fans in Netherlands are most concentrated in North Holland (reach ~500K), Zuid-Holland (reach ~500K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond General Motors itself, the audience over-indexes on AutoScout24 (2.79×), Max Verstappen (1.6×), CAC 40 (6.07×), and Toto (band) (1.68×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for General Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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