Rascasse Audience Intelligence

General Motors Target Market in United Kingdom

General Motors has an estimated audience of 3.4M people in United Kingdom.

#10among Car manufacturer in United Kingdom
#253among brands in United Kingdom
#77in Cars & Mobility

The average General Motors fan in United Kingdom is 41.9 years old, more male, and lives primarily in South East.

By number of fans, General Motors ranks #10 among the 111 objects in Car manufacturer in United Kingdom — 20.3× the group median.

Its fans are 1.6 years younger than the group average of 43.5.

Women make up 26.2% of the fan base, 4.6 percentage points fewer than the group average.

Compared with the other 110 objects in Car manufacturer, General Motors fans stand out for their interest in Semi-trailer truck, Auto show and Antique car.

Most fans live in South East, West Midlands, Yorkshire and the Humber.

Top affinities include Cadillac, GMC, Semi-trailer truck, with strongest over-indexing on Cadillac (16.09× the country average).

Demographically, the General Motors audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical General Motors fan in United Kingdom is more male, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Cadillac.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3.4M
in United Kingdom
Gender
26.2%♀
73.8% male
Age
41.9
average years
Country rank
#2273
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of General Motors

26.2% are female, 73.8% are male, average age 41.9.

Fig. 02

Gender split

26.2%
Female
73.8%
Male
Demographic split for General Motors audience in United Kingdom
MetricValue
Female26.2%
Male73.8%
Average age41.9
Estimated audience size3.4M
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the General Motors audience in United Kingdom
Age bracketShare%
16-2416%
25-3418%
35-4419%
45-5421%
55+26%
Fig. 04

Worldwide distribution

3.9%

of the worldwide General Motors audience comes from United Kingdom.

Worldwide audience distribution share by country for General Motors
CountryShare
United States28.0%
Brazil7.8%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

General Motors customers by region in United Kingdom
#RegionReachAffinity×
01South East~600K1.37×
02West Midlands~400K1.35×
03Yorkshire and the Humber~400K1.34×
04Scotland~300K1.17×
05North East~100K1.07×
06Wales~200K1.03×
07East of England~300K0.91×
08South West~200K0.82×
09Northern Ireland~80K0.81×
10East Midlands~200K0.74×
11North West~100K0.39×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the General Motors audience vs. the country average
#·InterestCategoryAffinity×
01CadillacCars & Mobility16.09×
02GMCCars & Mobility10.68×
03Semi-trailer truckCars & Mobility8.87×
04Auto showCars & Mobility7.80×
05Antique carCars & Mobility7.49×
06Sandra BullockMovies & TV6.75×
07CarcareCars & Mobility6.18×
08Robert De NiroMovies & TV5.57×
09WikipediaInternet & Social Media4.95×
10Family carCars & Mobility4.48×
11Margot RobbieMovies & TV4.47×
12Risk managementBusiness & Career4.41×
13EssoCars & Mobility4.37×
14BetfairGames4.02×
15Mobile homeCars & Mobility3.35×
16AutotraderCars & Mobility3.03×
17RefrigeratorHome & Garden2.77×
18William Hill (bookmaker)Games2.34×
19HalfordsCars & Mobility2.27×
20HobbyHome & Garden1.96×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the General Motors audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the General Motors audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.39×
Risk AppetiteTHRILL2.08×
Early Adopter MentalityPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the General Motors audience vs. the country average · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.57×
CreativityOPEN0.66×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United Kingdom

See General Motors audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in General Motors over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/general-motors-10985” · Methodology