A data profile of the people who buy, follow and care about General Motors in United Kingdom — modelled from more than twelve digital signal sources. General Motors has an estimated audience of 3,367,560 people in United Kingdom.
The average General Motors fan in United Kingdom is 41.2 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Esso, Cadillac, with strongest over-indexing on Wikipedia (4.95× the country average).
Demographically, the General Motors audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical General Motors fan in United Kingdom is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the General Motors profile in United Kingdom.
26.2% are female, 73.8% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 41.2 |
| Estimated audience size | 3,367,560 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide General Motors audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 8.1% |
| Canada | 4.1% |
Where the General Motors audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~600K | 1.37× | |
| 02 | West Midlands | ~200K | 1.35× | |
| 03 | Yorkshire and the Humber | ~300K | 1.34× | |
| 04 | Scotland | ~300K | 1.15× | |
| 05 | North East | ~100K | 1.07× | |
| 06 | England | ~2.5M | 1.06× | |
| 07 | Wales | ~200K | 1.01× | |
| 08 | East of England | ~300K | 0.91× | |
| 09 | South West | ~200K | 0.82× | |
| 10 | Northern Ireland | ~80K | 0.79× | |
| 11 | East Midlands | ~200K | 0.74× | |
| 12 | North West | ~100K | 0.39× |
The strongest cross-interests of the General Motors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cadillac | Cars & Mobility | 16.09× | ||
| 02 | Semi-trailer truck | Cars & Mobility | 8.87× | ||
| 03 | Auto show | Cars & Mobility | 7.80× | ||
| 04 | Antique car | Cars & Mobility | 7.49× | ||
| 05 | Chopper (motorcycle) | Cars & Mobility | 6.78× | ||
| 06 | Sandra Bullock | Movies & TV | 6.75× | ||
| 07 | Carcare | Cars & Mobility | 6.18× | ||
| 08 | Wikipedia | Internet & Social Media | 4.95× | ||
| 09 | Family car | Cars & Mobility | 4.48× | ||
| 10 | Margot Robbie | Movies & TV | 4.47× | ||
| 11 | Risk management | Business & Career | 4.41× | ||
| 12 | Esso | Cars & Mobility | 4.37× | ||
| 13 | Betfair | Games | 4.02× | ||
| 14 | Motorhome | Cars & Mobility | 3.65× | ||
| 15 | Mobile home | Cars & Mobility | 3.35× | ||
| 16 | Autotrader | Cars & Mobility | 3.03× | ||
| 17 | Refrigerator | Home & Garden | 2.77× | ||
| 18 | William Hill (bookmaker) | Games | 2.34× | ||
| 19 | Halfords | Cars & Mobility | 2.27× | ||
| 20 | Hobby | Home & Garden | 1.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.39× | |
| Risk Appetite | THRILL | 2.08× | |
| Early Adopter Mentality | POWER | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.57× | |
| Creativity | OPEN | 0.66× | |
| Mindfulness | BALANCE | 0.77× |
General Motors's target market in United Kingdom covers an estimated 3,367,560 people, concentrated in England and South East.
26.2% of the General Motors audience are female, 73.8% are male, with an average age of 41.2 years.
General Motors fans show strongest brand affinity for Wikipedia (4.95×), Esso (4.37×), and Cadillac (16.09×) over the country average.
General Motors fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~600K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond General Motors itself, the audience over-indexes on Esso (4.37×), Cadillac (16.09×), Betfair (4.02×), and Autotrader (3.03×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for General Motors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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