A data profile of the people who buy, follow and care about Automobiles in Netherlands — modelled from more than twelve digital signal sources. Automobiles has an estimated audience of 5,653,363 people in Netherlands.
The average Automobiles fan in Netherlands is 44.4 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Retirement community, with strongest over-indexing on Retirement community (1.57× the country average).
Demographically, the Automobiles audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Travelling, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 12 regions tracked by Rascasse.
The typical Automobiles fan in Netherlands is more male, around 44.4 years old, with strong Travelling tendencies and a notable affinity for Retirement community.
The key figures that characterise the Automobiles profile in Netherlands.
42.5% are female, 57.5% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 44.4 |
| Estimated audience size | 5,653,363 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Automobiles audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.1% |
| Brazil | 4.6% |
Where the Automobiles audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~1.5M | 1.69× | |
| 02 | Limburg | ~500K | 1.37× | |
| 03 | Zuid-Holland | ~2M | 1.36× | |
| 04 | North Holland | ~1.5M | 1.27× | |
| 05 | Overijssel | ~400K | 0.98× | |
| 06 | Zeeland | ~100K | 0.97× | |
| 07 | Flevoland | ~100K | 0.93× | |
| 08 | Gelderland | ~600K | 0.91× | |
| 09 | Friesland | ~200K | 0.91× | |
| 10 | Drenthe | ~200K | 0.89× | |
| 11 | Groningen | ~200K | 0.84× | |
| 12 | Utrecht | ~300K | 0.77× |
The strongest cross-interests of the Automobiles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retirement community | Kids & Family | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.14× | |
| Need for Security | CONSERVATISM | 1.11× | |
| Price Sensitivity | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.64× | |
| Individualism | JOY | 0.71× | |
| Early Adopter Mentality | POWER | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.