A data profile of the people who buy, follow and care about Automobiles in United Kingdom — modelled from more than twelve digital signal sources. Automobiles has an estimated audience of 20,553,790 people in United Kingdom.
The average Automobiles fan in United Kingdom is 43.4 years old, balanced, and lives primarily in Greater London.
The audience is concentrated in Greater London, South East, North West.
Top brand affinities include Angela Bassett, Pferd, Trucking, with strongest over-indexing on Angela Bassett (1.73× the country average).
Demographically, the Automobiles audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as DIY Mentality, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Automobiles fan in United Kingdom is balanced, around 43.4 years old, with strong DIY Mentality tendencies and a notable affinity for Angela Bassett.
The key figures that characterise the Automobiles profile in United Kingdom.
45.8% are female, 54.2% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 43.4 |
| Estimated audience size | 20,553,790 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Automobiles audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.1% |
| Brazil | 4.6% |
Where the Automobiles audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~3.5M | 1.36× | |
| 02 | Scotland | ~2M | 1.17× | |
| 03 | Northern Ireland | ~700K | 1.11× | |
| 04 | Wales | ~1.5M | 1.08× | |
| 05 | North West | ~2.5M | 1.04× | |
| 06 | East Midlands | ~1.5M | 1.01× | |
| 07 | East of England | ~2M | 0.99× | |
| 08 | South West | ~1.5M | 0.98× | |
| 09 | South East | ~2.5M | 0.95× | |
| 10 | North East | ~700K | 0.83× | |
| 11 | Yorkshire and the Humber | ~1.5M | 0.76× | |
| 12 | West Midlands | ~700K | 0.74× |
The strongest cross-interests of the Automobiles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Reiter Revue International | Sports | 2.44× | ||
| 02 | Motori.it | Cars & Mobility | 2.00× | ||
| 03 | alVolante | News | 1.96× | ||
| 04 | PIKEUR | Sports | 1.87× | ||
| 05 | Motorpasión | Cars & Mobility | 1.82× | ||
| 06 | Pferd | Pets & Animals | 1.80× | ||
| 07 | Angela Bassett | Movies & TV | 1.73× | ||
| 08 | Moto Magazine | Cars & Mobility | 1.70× | ||
| 09 | Migros Sanal Market | Shopping | 1.66× | ||
| 10 | Castelli Cycling | Sports | 1.64× | ||
| 11 | Total BMX | Shopping | 1.63× | ||
| 12 | StanceWorks | Cars & Mobility | 1.63× | ||
| 13 | arabam.com | Cars & Mobility | 1.63× | ||
| 14 | Italian hip hop | Music & Radio | 1.59× | ||
| 15 | Tatilbudur.com | Shopping | 1.59× | ||
| 16 | Sky Sport MotoGP | Sports | 1.59× | ||
| 17 | Royal Purple (lubricant manufacturer) | Brand | 1.58× | ||
| 18 | Australian motorcycle Grand Prix | Sports | 1.55× | ||
| 19 | Tatil.com | Travel & Leisure | 1.54× | ||
| 20 | Trucking | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.02× | |
| Pet Ownership | JOY | 0.88× | |
| Family Orientation | CONSERVATISM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.69× | |
| Spirituality | BALANCE | 0.71× | |
| Patriotism | CONSERVATISM | 0.73× |
Automobiles has an estimated audience of 20,553,790 people in United Kingdom, concentrated in Greater London and South East.
45.8% of Automobiles fans are female, 54.2% are male, with an average age of 43.4 years.
Automobiles fans show strongest brand affinity for Angela Bassett (1.73×), Pferd (1.8×), and Trucking (1.51×) over the country average.
Automobiles fans in United Kingdom are most concentrated in Greater London (reach ~3.5M), South East (reach ~2.5M), and North West (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Automobiles itself, the audience over-indexes on Pferd (1.8×), Trucking (1.51×), Castelli Cycling (1.64×), and PIKEUR (1.87×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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