Automobiles Audience in United Kingdom
Automobiles has an estimated audience of 20,553,790 people in United Kingdom. 45.8% are female, 54.2% are male, average age 43.4. Top regions: Greater London, South East, North West. Top brand affinities: Angela Bassett, Pferd, Trucking, Castelli Cycling, PIKEUR.
The average Automobiles fan in United Kingdom is 43.4 years old, balanced, and lives primarily in Greater London. The audience is concentrated in Greater London, South East, North West. Top brand affinities include Angela Bassett, Pferd, Trucking, with strongest over-indexing on Angela Bassett (1.73× the country average). Demographically, the Automobiles audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster
Demographics of Automobiles fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 43.4 |
| Estimated audience size | 20,553,790 |
Audience persona
The typical Automobiles fan in United Kingdom is balanced, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Angela Bassett.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Greater London | 3,718,717 | 1.39× |
| South East | 2,612,043 | 0.95× |
| North West | 2,301,202 | 1.05× |
| Scotland | 2,288,144 | 1.24× |
| East of England | 1,857,170 | 0.99× |
| South West | 1,650,119 | 0.98× |
| East Midlands | 1,477,202 | 1.02× |
| Wales | 1,346,187 | 1.15× |
| Yorkshire and the Humber | 1,097,830 | 0.66× |
| Northern Ireland | 793,145 | 1.26× |
| West Midlands | 582,942 | 0.66× |
| North East | 532,965 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Angela Bassett | 1.73× | Movies & TV |
| Pferd | 1.8× | Pets & Animals |
| Trucking | 1.51× | Games |
| Castelli Cycling | 1.64× | Sports |
| PIKEUR | 1.87× | Sports |
| Australian motorcycle Grand Prix | 1.55× | Sports |
| Royal Purple (lubricant manufacturer) | 1.58× | |
| Moto Magazine | 1.7× | Cars & Mobility |
| Total BMX | 1.63× | Shopping |
| Motorpasión | 1.82× | Cars & Mobility |
| Italian hip hop | 1.59× | Music & Radio |
| Tatilbudur.com | 1.59× | Shopping |
| Motori.it | 2× | Cars & Mobility |
| Reiter Revue International | 2.44× | Sports |
| StanceWorks | 1.63× | Cars & Mobility |
| Tatil.com | 1.54× | Travel & Leisure |
| Migros Sanal Market | 1.66× | Shopping |
| alVolante | 1.96× | News |
| Sky Sport MotoGP | 1.59× | Sports |
| arabam.com | 1.63× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.91 |
| Indulgence | JOY | 1.68 |
| Price Sensitivity | PREMIUM | 1.63 |
| Patriotism | CONSERVATISM | 1.28 |
| DIY Mentality | THRILL | 1.22 |
| Community Orientation | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.1% |
| Brazil | 4.6% |
See Automobiles audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Automobiles have in United Kingdom?
Automobiles has an estimated audience of 20,553,790 people in United Kingdom, concentrated in Greater London and South East.
What is the gender split and age of Automobiles fans?
45.8% of Automobiles fans are female, 54.2% are male, with an average age of 43.4 years.
Which brands do Automobiles fans like most?
Automobiles fans show strongest brand affinity for Angela Bassett (1.73×), Pferd (1.8×), and Trucking (1.51×) over the country average.
Where do Automobiles fans live in United Kingdom?
Automobiles fans in United Kingdom are most concentrated in Greater London (reach 3,718,717), South East (reach 2,612,043), and North West (reach 2,301,202). These three regions account for the largest share of the active audience.
What other brands do Automobiles fans also like?
Beyond Automobiles itself, the audience over-indexes on Pferd (1.8×), Trucking (1.51×), Castelli Cycling (1.64×), and PIKEUR (1.87×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.