Automobiles Audience in France
Automobiles has an estimated audience of 18,949,273 people in France. 42.5% are female, 57.5% are male, average age 43.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities: Honda Motorcycles, Pinkbike, Capri Sun, Motorbike, Peterbilt.
The average Automobiles fan in France is 43.6 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities include Honda Motorcycles, Pinkbike, Capri Sun, with strongest over-indexing on Honda Motorcycles (1.55× the country average). Demographically, the Automobiles audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster
Demographics of Automobiles fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 43.6 |
| Estimated audience size | 18,949,273 |
Audience persona
The typical Automobiles fan in France is more male, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Honda Motorcycles.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,643,803 | 1.07× |
| Auvergne-Rhône-Alpes | 2,599,323 | 1.17× |
| Grand Est | 1,801,599 | 1.18× |
| Hauts-de-France | 1,712,138 | 1.03× |
| Nouvelle-Aquitaine | 1,607,516 | 0.96× |
| Occitanie | 1,523,250 | 0.93× |
| Provence-Alpes-Côte d'Azur | 1,402,078 | 1× |
| Pays de la Loire | 1,190,399 | 1.13× |
| Normandy | 896,019 | 0.97× |
| Brittany | 844,668 | 0.91× |
| Bourgogne-Franche-Comté | 814,905 | 1.06× |
| Centre-Val de Loire | 646,550 | 0.91× |
| Corsica | 64,110 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Honda Motorcycles | 1.55× | Cars & Mobility |
| Pinkbike | 1.88× | Sports |
| Capri Sun | 1.59× | Food & Beverages |
| Motorbike | 1.73× | Cars & Mobility |
| Peterbilt | 1.52× | Cars & Mobility |
| Castelli Cycling | 1.87× | Sports |
| WebMotors | 1.69× | Cars & Mobility |
| Civic | 1.73× | Music & Radio |
| Net-Empregos | 1.54× | Travel & Leisure |
| Super Bikes! | 1.58× | Movies & TV |
| Vestel | 1.83× | Home & Garden |
| Jimbaran | 1.69× | Travel & Leisure |
| Bell Helmets | 1.52× | Cars & Mobility |
| Vincenzo Nibali | 1.61× | Sports |
| Vital MTB | 1.86× | Sports |
| Ricky Carmichael | 1.54× | Sports |
| Tatil.com | 2.04× | Travel & Leisure |
| Morhipo | 1.53× | Shopping |
| Baron Davis | 1.85× | Sports |
| Tatilbudur.com | 1.7× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.57 |
| Mindfulness | BALANCE | 1.24 |
| Social Media Usage | JOY | 1.24 |
| Extroversion | THRILL | 1.21 |
| DIY Mentality | THRILL | 1.12 |
| Early Adopter Mentality | POWER | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.1% |
| Brazil | 4.6% |
See Automobiles audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Automobiles have in France?
Automobiles has an estimated audience of 18,949,273 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Automobiles fans?
42.5% of Automobiles fans are female, 57.5% are male, with an average age of 43.6 years.
Which brands do Automobiles fans like most?
Automobiles fans show strongest brand affinity for Honda Motorcycles (1.55×), Pinkbike (1.88×), and Capri Sun (1.59×) over the country average.
Where do Automobiles fans live in France?
Automobiles fans in France are most concentrated in Île-de-France (reach 3,643,803), Auvergne-Rhône-Alpes (reach 2,599,323), and Grand Est (reach 1,801,599). These three regions account for the largest share of the active audience.
What other brands do Automobiles fans also like?
Beyond Automobiles itself, the audience over-indexes on Pinkbike (1.88×), Capri Sun (1.59×), Motorbike (1.73×), and Peterbilt (1.52×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.