A data profile of the people who buy, follow and care about Automobiles in France — modelled from more than twelve digital signal sources. Automobiles has an estimated audience of 18,949,273 people in France.
The average Automobiles fan in France is 43.6 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Honda Motorcycles, Pinkbike, Capri Sun, with strongest over-indexing on Honda Motorcycles (1.55× the country average).
Demographically, the Automobiles audience skews more male with an average age of 43.6, and over-indexes on personality traits such as DIY Mentality, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Automobiles fan in France is more male, around 43.6 years old, with strong DIY Mentality tendencies and a notable affinity for Honda Motorcycles.
The key figures that characterise the Automobiles profile in France.
42.5% are female, 57.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 43.6 |
| Estimated audience size | 18,949,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Automobiles audience comes from France.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.1% |
| Brazil | 4.6% |
Where the Automobiles audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~2.5M | 1.17× | |
| 02 | Grand Est | ~2M | 1.17× | |
| 03 | Pays de la Loire | ~1M | 1.13× | |
| 04 | Île-de-France | ~3.5M | 1.07× | |
| 05 | Bourgogne-Franche-Comté | ~800K | 1.06× | |
| 06 | Hauts-de-France | ~1.5M | 1.03× | |
| 07 | Provence-Alpes-Côte d'Azur | ~1.5M | 1.00× | |
| 08 | Nouvelle-Aquitaine | ~1.5M | 0.97× | |
| 09 | Normandy | ~900K | 0.97× | |
| 10 | Occitanie | ~1.5M | 0.93× | |
| 11 | Brittany | ~800K | 0.91× | |
| 12 | Centre-Val de Loire | ~600K | 0.91× | |
| 13 | Corsica | ~70K | 0.72× |
The strongest cross-interests of the Automobiles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tatil.com | Travel & Leisure | 2.04× | ||
| 02 | Pinkbike | Sports | 1.88× | ||
| 03 | Castelli Cycling | Sports | 1.87× | ||
| 04 | Vital MTB | Sports | 1.86× | ||
| 05 | Baron Davis | Sports | 1.85× | ||
| 06 | Vestel | Home & Garden | 1.83× | ||
| 07 | Motorbike | Cars & Mobility | 1.73× | ||
| 08 | Civic | Music & Radio | 1.73× | ||
| 09 | Tatilbudur.com | Shopping | 1.70× | ||
| 10 | WebMotors | Cars & Mobility | 1.69× | ||
| 11 | Jimbaran | Travel & Leisure | 1.69× | ||
| 12 | Vincenzo Nibali | Sports | 1.61× | ||
| 13 | Capri Sun | Food & Beverages | 1.59× | ||
| 14 | Super Bikes! | Movies & TV | 1.58× | ||
| 15 | Honda Motorcycles | Cars & Mobility | 1.55× | ||
| 16 | Net-Empregos | Travel & Leisure | 1.54× | ||
| 17 | Ricky Carmichael | Sports | 1.54× | ||
| 18 | Morhipo | Shopping | 1.53× | ||
| 19 | Peterbilt | Cars & Mobility | 1.52× | ||
| 20 | Bell Helmets | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.10× | |
| Spirituality | BALANCE | 1.05× | |
| Mindfulness | BALANCE | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Travelling | THRILL | 0.80× | |
| Early Adopter Mentality | POWER | 0.82× |
Automobiles has an estimated audience of 18,949,273 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
42.5% of Automobiles fans are female, 57.5% are male, with an average age of 43.6 years.
Automobiles fans show strongest brand affinity for Honda Motorcycles (1.55×), Pinkbike (1.88×), and Capri Sun (1.59×) over the country average.
Automobiles fans in France are most concentrated in Île-de-France (reach ~3.5M), Auvergne-Rhône-Alpes (reach ~2.5M), and Grand Est (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Automobiles itself, the audience over-indexes on Pinkbike (1.88×), Capri Sun (1.59×), Motorbike (1.73×), and Peterbilt (1.52×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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