Automobiles Audience in Spain
Automobiles has an estimated audience of 15,472,072 people in Spain. 44.2% are female, 55.8% are male, average age 44.6. Top regions: Andalusia, Catalonia, Comunidad Valenciana. Top brand affinities: Online shopping malls, Evening gown, Little black dress, Good Will Hunting, Craps.
The average Automobiles fan in Spain is 44.6 years old, more male, and lives primarily in Andalusia. The audience is concentrated in Andalusia, Catalonia, Comunidad Valenciana. Top brand affinities include Online shopping malls, Evening gown, Little black dress, with strongest over-indexing on Online shopping malls (1.58× the country average). Demographically, the Automobiles audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster
Demographics of Automobiles fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 44.6 |
| Estimated audience size | 15,472,072 |
Audience persona
The typical Automobiles fan in Spain is more male, around 44.6 years old, with strong Family Orientation tendencies and a notable affinity for Online shopping malls.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Andalusia | 3,786,745 | 1.25× |
| Catalonia | 3,520,148 | 1.26× |
| Comunidad Valenciana | 2,756,279 | 1.59× |
| Community of Madrid | 2,287,950 | 0.88× |
| Region of Murcia | 880,065 | 1.66× |
| Canary Islands | 845,899 | 1.1× |
| Galicia | 787,924 | 1.09× |
| Balearic Islands | 614,821 | 1.42× |
| Castile and León | 517,506 | 0.77× |
| Castilla-La Mancha | 483,259 | 0.77× |
| Basque Autonomous Country | 419,992 | 0.73× |
| Principality of Asturias | 273,992 | 0.75× |
| Aragon | 271,871 | 0.67× |
| Extremadura | 224,983 | 0.67× |
| Navarre | 174,079 | 0.9× |
| Cantabria | 158,948 | 0.82× |
| La Rioja | 71,175 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Online shopping malls | 1.58× | Shopping |
| Evening gown | 1.72× | Fashion & Accessoires |
| Little black dress | 1.59× | Fashion & Accessoires |
| Good Will Hunting | 1.58× | Movies & TV |
| Craps | 1.51× | Games |
| Pocono Mountains | 1.55× | Travel & Leisure |
| Football League One | 1.52× | Sports |
| John Lithgow | 1.61× | Movies & TV |
| South China Sea | 1.54× | Travel & Leisure |
| Ernie Hudson | 1.8× | Movies & TV |
| Shutdown | 1.51× | Music & Radio |
| District 9 | 1.51× | Movies & TV |
| Pula | 1.52× | Travel & Leisure |
| Spike Jonze | 1.61× | Movies & TV |
| The Boondock Saints | 1.61× | Movies & TV |
| Epsom Derby | 1.51× | Sports |
| Peter James (writer) | 1.51× | Literature |
| Rosemary Beach, Florida | 1.61× | |
| Niner Bikes | 1.52× | Cars & Mobility |
| Trout's Fly Fishing | 1.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.46 |
| Indulgence | JOY | 1.39 |
| Luxury Orientation | PREMIUM | 1.29 |
| Quality Awareness | PREMIUM | 1.23 |
| Patriotism | CONSERVATISM | 1.22 |
| Need for Security | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.1% |
| Brazil | 4.6% |
See Automobiles audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Automobiles have in Spain?
Automobiles has an estimated audience of 15,472,072 people in Spain, concentrated in Andalusia and Catalonia.
What is the gender split and age of Automobiles fans?
44.2% of Automobiles fans are female, 55.8% are male, with an average age of 44.6 years.
Which brands do Automobiles fans like most?
Automobiles fans show strongest brand affinity for Online shopping malls (1.58×), Evening gown (1.72×), and Little black dress (1.59×) over the country average.
Where do Automobiles fans live in Spain?
Automobiles fans in Spain are most concentrated in Andalusia (reach 3,786,745), Catalonia (reach 3,520,148), and Comunidad Valenciana (reach 2,756,279). These three regions account for the largest share of the active audience.
What other brands do Automobiles fans also like?
Beyond Automobiles itself, the audience over-indexes on Evening gown (1.72×), Little black dress (1.59×), Good Will Hunting (1.58×), and Craps (1.51×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.