A data profile of the people who buy, follow and care about Automobiles in Spain — modelled from more than twelve digital signal sources. Automobiles has an estimated audience of 15,472,072 people in Spain.
The average Automobiles fan in Spain is 44.6 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Comunidad Valenciana.
Top brand affinities include Online shopping malls, Evening gown, Little black dress, with strongest over-indexing on Online shopping malls (1.58× the country average).
Demographically, the Automobiles audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Automobiles fan in Spain is more male, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for Online shopping malls.
The key figures that characterise the Automobiles profile in Spain.
44.2% are female, 55.8% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 44.6 |
| Estimated audience size | 15,472,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Automobiles audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.1% |
| Brazil | 4.6% |
Where the Automobiles audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~2.5M | 1.52× | |
| 02 | Region of Murcia | ~800K | 1.42× | |
| 03 | Balearic Islands | ~600K | 1.27× | |
| 04 | Catalonia | ~3.5M | 1.24× | |
| 05 | Andalusia | ~3.5M | 1.22× | |
| 06 | Canary Islands | ~800K | 1.07× | |
| 07 | Galicia | ~800K | 1.06× | |
| 08 | Navarre | ~200K | 0.97× | |
| 09 | La Rioja | ~100K | 0.96× | |
| 10 | Cantabria | ~200K | 0.95× | |
| 11 | Principality of Asturias | ~300K | 0.90× | |
| 12 | Extremadura | ~300K | 0.90× | |
| 13 | Community of Madrid | ~2.5M | 0.89× | |
| 14 | Castilla-La Mancha | ~600K | 0.88× | |
| 15 | Castile and León | ~600K | 0.87× | |
| 16 | Aragon | ~400K | 0.86× | |
| 17 | Basque Autonomous Country | ~500K | 0.83× |
The strongest cross-interests of the Automobiles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ernie Hudson | Movies & TV | 1.80× | ||
| 02 | Evening gown | Fashion & Accessoires | 1.72× | ||
| 03 | John Lithgow | Movies & TV | 1.61× | ||
| 04 | Spike Jonze | Movies & TV | 1.61× | ||
| 05 | The Boondock Saints | Movies & TV | 1.61× | ||
| 06 | Rosemary Beach, Florida | POI | 1.61× | ||
| 07 | Little black dress | Fashion & Accessoires | 1.59× | ||
| 08 | Online shopping malls | Shopping | 1.58× | ||
| 09 | Good Will Hunting | Movies & TV | 1.58× | ||
| 10 | Pocono Mountains | Travel & Leisure | 1.55× | ||
| 11 | South China Sea | Travel & Leisure | 1.54× | ||
| 12 | Trout's Fly Fishing | Sports | 1.53× | ||
| 13 | Football League One | Sports | 1.52× | ||
| 14 | Pula | Travel & Leisure | 1.52× | ||
| 15 | Niner Bikes | Cars & Mobility | 1.52× | ||
| 16 | Craps | Games | 1.51× | ||
| 17 | Shutdown | Music & Radio | 1.51× | ||
| 18 | District 9 | Movies & TV | 1.51× | ||
| 19 | Epsom Derby | Sports | 1.51× | ||
| 20 | Peter James (writer) | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.09× | |
| Creativity | OPEN | 1.08× | |
| DIY Mentality | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.86× | |
| Career Orientation | POWER | 0.90× | |
| Urban Lifestyle | OPEN | 0.91× |
Automobiles has an estimated audience of 15,472,072 people in Spain, concentrated in Andalusia and Catalonia.
44.2% of Automobiles fans are female, 55.8% are male, with an average age of 44.6 years.
Automobiles fans show strongest brand affinity for Online shopping malls (1.58×), Evening gown (1.72×), and Little black dress (1.59×) over the country average.
Automobiles fans in Spain are most concentrated in Andalusia (reach ~3.5M), Catalonia (reach ~3.5M), and Comunidad Valenciana (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Automobiles itself, the audience over-indexes on Evening gown (1.72×), Little black dress (1.59×), Good Will Hunting (1.58×), and Craps (1.51×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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