A data profile of the people who buy, follow and care about Automobiles in India — modelled from more than twelve digital signal sources. Automobiles has an estimated audience of 19,200,165 people in India.
The average Automobiles fan in India is 32.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Vehicles, SUVs, Luxury goods, with strongest over-indexing on Vehicles (1.67× the country average).
Demographically, the Automobiles audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Automobiles fan in India is more male, around 32.0 years old, with strong Family Orientation tendencies and a notable affinity for Vehicles.
The key figures that characterise the Automobiles profile in India.
18.9% are female, 81.1% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 18.9% |
| Male | 81.1% |
| Average age | 32.0 |
| Estimated audience size | 19,200,165 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Automobiles audience comes from India.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.1% |
| Brazil | 4.6% |
Where the Automobiles audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Telangana | ~400K | 1.51× | |
| 02 | Karnataka | ~700K | 1.50× | |
| 03 | Tamil Nadu | ~700K | 1.45× | |
| 04 | Andhra Pradesh | ~300K | 1.43× | |
| 05 | Maharashtra | ~1M | 1.25× | |
| 06 | Odisha | ~200K | 1.15× | |
| 07 | Goa | ~20K | 1.13× | |
| 08 | Jharkhand | ~200K | 1.11× | |
| 09 | Punjab (region) | ~300K | 1.09× | |
| 10 | Chhattisgarh | ~100K | 1.08× | |
| 11 | Madhya Pradesh | ~400K | 1.05× | |
| 12 | Haryana | ~300K | 1.04× | |
| 13 | Kerala | ~300K | 1.02× | |
| 14 | Gujarat | ~500K | 1.01× | |
| 15 | Himachal Pradesh | ~80K | 1.01× | |
| 16 | Assam | ~200K | 1.00× | |
| 17 | Meghalaya | ~20K | 0.94× | |
| 18 | Uttarakhand | ~90K | 0.93× | |
| 19 | Uttar Pradesh | ~900K | 0.92× | |
| 20 | Sikkim | ~8K | 0.92× | |
| 21 | West Bengal | ~500K | 0.90× | |
| 22 | Tripura | ~20K | 0.89× | |
| 23 | Nagaland | ~10K | 0.89× | |
| 24 | Mizoram | ~10K | 0.88× | |
| 25 | Arunachal Pradesh | ~10K | 0.88× | |
| 26 | Rajasthan | ~400K | 0.86× | |
| 27 | Manipur | ~20K | 0.86× | |
| 28 | Bihar | ~300K | 0.85× | |
| 29 | Jammu and Kashmir | ~70K | 0.74× |
The strongest cross-interests of the Automobiles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SUVs | Cars & Mobility | 2.52× | ||
| 02 | Motor vehicle | Cars & Mobility | 1.95× | ||
| 03 | Vehicles | Cars & Mobility | 1.67× | ||
| 04 | Rock music | Music & Radio | 1.66× | ||
| 05 | Home Appliances | Home & Garden | 1.63× | ||
| 06 | Home improvement | Home & Garden | 1.60× | ||
| 07 | Hotels | Travel & Leisure | 1.59× | ||
| 08 | Pop music | Music & Radio | 1.58× | ||
| 09 | Agriculture | Business & Career | 1.58× | ||
| 10 | Investment | Business & Career | 1.57× | ||
| 11 | Furniture | Home & Garden | 1.57× | ||
| 12 | Credit cards | Business & Career | 1.56× | ||
| 13 | Real estate | Business & Career | 1.55× | ||
| 14 | Hip hop music | Music & Radio | 1.55× | ||
| 15 | Luxury goods | Fashion & Accessoires | 1.52× | ||
| 16 | Politics | Politics & Society | 1.52× | ||
| 17 | Health care | Business & Career | 1.52× | ||
| 18 | Friendship | Kids & Family | 1.52× | ||
| 19 | Literature | Business & Career | 1.52× | ||
| 20 | First-person shooter games | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.35× | |
| Community Orientation | OPEN | 1.33× | |
| Need for Security | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Indulgence | JOY | 0.89× |
Automobiles has an estimated audience of 19,200,165 people in India, concentrated in Maharashtra and Uttar Pradesh.
18.9% of Automobiles fans are female, 81.1% are male, with an average age of 32.0 years.
Automobiles fans show strongest brand affinity for Vehicles (1.67×), SUVs (2.52×), and Luxury goods (1.52×) over the country average.
Automobiles fans in India are most concentrated in Maharashtra (reach ~1M), Uttar Pradesh (reach ~900K), and Karnataka (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Automobiles itself, the audience over-indexes on SUVs (2.52×), Luxury goods (1.52×), Politics (1.52×), and Pop music (1.58×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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