Rascasse Audience Intelligence

Automobiles Audience in Denmark

A data profile of the people who buy, follow and care about Automobiles in Denmark — modelled from more than twelve digital signal sources. Automobiles has an estimated audience of 2,315,729 people in Denmark.

#35among Lifestyle cluster in Denmark
#52among Topic in Denmark#2in Cars & Mobility

Automobiles has an estimated audience of 2,315,729 people in Denmark. 38.4% are female, 61.6% are male, average age 46.7.

Demographically, the Automobiles audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Travelling, Social Media Usage.

Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Automobiles profile in Denmark.

Audience size
2.3M
in Denmark
Gender
38.4%♀
61.6% male
Age
46.7
average years
Country rank
#98
Topic in Denmark
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automobiles fans

38.4% are female, 61.6% are male, average age 46.7.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Automobiles audience in Denmark
MetricValue
Female38.4%
Male61.6%
Average age46.7
Estimated audience size2,315,729
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Automobiles audience in Denmark
Age bracketShare%
16-199%
20-2913%
30-3914%
40-4923%
50+42%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Automobiles audience comes from Denmark.

Worldwide audience distribution share by country for Automobiles
CountryShare
United States19.3%
Italy5.1%
Brazil4.6%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automobiles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automobiles audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL0.85×
Social Media UsageJOY0.82×
PatriotismCONSERVATISM0.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automobiles audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.48×
PatriotismCONSERVATISM0.62×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Denmark

See Automobiles audiences in other countries

How to read this data

Audience size is the estimated number of people in Denmark who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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