A data profile of the people who buy, follow and care about Automobiles in Sweden — modelled from more than twelve digital signal sources. Automobiles has an estimated audience of 3,374,101 people in Sweden.
Automobiles has an estimated audience of 3,374,101 people in Sweden. 38.8% are female, 61.2% are male, average age 45.5. Top brand affinities: Silviculture, Claas, Trucking, Case IH, Tai Choo Yee.
Top brand affinities include Silviculture, Claas, Trucking, with strongest over-indexing on Silviculture (1.52× the country average).
Demographically, the Automobiles audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Urban Lifestyle, Social Media Usage.
The typical Automobiles fan in Sweden is more male, around 45.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Silviculture.
The key figures that characterise the Automobiles profile in Sweden.
38.8% are female, 61.2% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 45.5 |
| Estimated audience size | 3,374,101 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Automobiles audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.1% |
| Brazil | 4.6% |
The strongest cross-interests of the Automobiles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tai Choo Yee | Internet & Social Media | 1.56× | ||
| 02 | Silviculture | Home & Garden | 1.52× | ||
| 03 | Trucking | Games | 1.51× | ||
| 04 | Case IH | Cars & Mobility | 1.51× | ||
| 05 | Claas | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.13× | |
| Social Media Usage | JOY | 0.96× | |
| Travelling | THRILL | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.60× | |
| Patriotism | CONSERVATISM | 0.63× | |
| Design Affinity | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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