Rascasse Audience Intelligence

Automobiles Audience in Portugal

A data profile of the people who buy, follow and care about Automobiles in Portugal — modelled from more than twelve digital signal sources. Automobiles has an estimated audience of 5,061,024 people in Portugal.

#27among Lifestyle cluster in Portugal#35among Topic in Portugal#2in Cars & Mobility

The average Automobiles fan in Portugal is 45.5 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Braga District.

Demographically, the Automobiles audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Pet Ownership, Creativity.

Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Automobiles profile in Portugal.

Audience size
5.1M
in Portugal
Gender
45.5%♀
54.5% male
Age
45.5
average years
Country rank
#67
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automobiles fans

45.5% are female, 54.5% are male, average age 45.5.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Automobiles audience in Portugal
MetricValue
Female45.5%
Male54.5%
Average age45.5
Estimated audience size5,061,024
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Automobiles audience in Portugal
Age bracketShare%
16-199%
20-2913%
30-3918%
40-4926%
50+35%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Automobiles audience comes from Portugal.

Worldwide audience distribution share by country for Automobiles
CountryShare
United States19.3%
Italy5.1%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automobiles audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Automobiles fans by region: top regions in Portugal
#RegionReachAffinity×
01Faro District~400K1.36×
02Lisbon District~2M1.28×
03Braga District~600K1.21×
04Coimbra District~300K1.18×
05Porto District~1.5M1.17×
06Leiria District~300K1.17×
07Santarém District~300K1.17×
08Viana do Castelo District~100K1.13×
09Viseu District~200K1.09×
10Aveiro District~400K1.07×
11Setúbal District~600K0.99×
12Vila Real District~90K0.99×
13Guarda District~60K0.99×
14Bragança District~60K0.99×
15Castelo Branco District~90K0.96×
16Portalegre District~50K0.95×
17Beja District~80K0.94×
18Évora District~80K0.93×
19Madeira~100K0.90×
20Azores~100K0.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automobiles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automobiles audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.08×
CreativityOPEN1.05×
DIY MentalityTHRILL1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automobiles audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
Urban LifestyleOPEN0.79×
Career OrientationPOWER0.83×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Portugal

See Automobiles audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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