Automobiles Audience in Brazil
Automobiles has an estimated audience of 24,934,637 people in Brazil. 47.4% are female, 52.6% are male, average age 41.3. Top regions: São Paulo, Paraná, Minas Gerais.
The average Automobiles fan in Brazil is 41.3 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Paraná, Minas Gerais. Demographically, the Automobiles audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Creativity.
Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster
Demographics of Automobiles fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 41.3 |
| Estimated audience size | 24,934,637 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 17,377,504 | 2.68× |
| Paraná | 3,771,228 | 2.47× |
| Minas Gerais | 2,320,740 | 0.9× |
| Rio Grande do Sul | 1,864,961 | 1.27× |
| Rio de Janeiro | 1,838,864 | 0.79× |
| Goiás | 1,202,971 | 1.26× |
| Bahia | 1,052,437 | 0.64× |
| Santa Catarina | 966,852 | 0.85× |
| Maranhão | 831,878 | 1.33× |
| Pernambuco | 695,536 | 0.61× |
| Mato Grosso | 640,867 | 1.37× |
| Ceará | 554,837 | 0.51× |
| Espírito Santo | 529,141 | 1.02× |
| Federal District | 419,311 | 1.01× |
| Mato Grosso do Sul | 416,384 | 1.15× |
| Rio Grande do Norte | 391,135 | 0.94× |
| Sergipe | 384,744 | 1.48× |
| Paraíba | 377,623 | 0.75× |
| Pará | 344,643 | 0.42× |
| Alagoas | 230,290 | 0.63× |
| Piauí | 184,036 | 0.53× |
| Tocantins | 165,137 | 1× |
| Amazonas | 157,607 | 0.36× |
| Rondônia | 147,416 | 0.71× |
| Acre | 63,468 | 0.73× |
| Amapá | 63,337 | 0.72× |
| Roraima | 61,010 | 0.87× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.93 |
| Creativity | OPEN | 1.93 |
| Need for Security | CONSERVATISM | 1.66 |
| Urban Lifestyle | OPEN | 1.63 |
| Design Affinity | PREMIUM | 1.63 |
| Luxury Orientation | PREMIUM | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.1% |
| Brazil | 4.6% |
See Automobiles audiences in other countries
More Lifestyle cluster audiences in Brazil
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
- Shopping (37,669,704)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.