Rascasse Audience Intelligence

Automobiles Audience in Germany

A data profile of the people who buy, follow and care about Automobiles in Germany — modelled from more than twelve digital signal sources. Automobiles has an estimated audience of 20,591,428 people in Germany.

#31among Lifestyle cluster in Germany#41among Topic in Germany#2in Cars & Mobility

The average Automobiles fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Culture, Europe, Current events, with strongest over-indexing on Culture (1.79× the country average).

Demographically, the Automobiles audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Automobiles fan in Germany is more male, around 39.5 years old, with strong Spirituality tendencies and a notable affinity for Culture.

Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Automobiles profile in Germany.

Audience size
20.6M
in Germany
Gender
41.3%♀
58.7% male
Age
39.5
average years
Country rank
#66
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Automobiles fans

41.3% are female, 58.7% are male, average age 39.5.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Automobiles audience in Germany
MetricValue
Female41.3%
Male58.7%
Average age39.5
Estimated audience size20,591,428
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Automobiles audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3921%
40-4923%
50+19%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Automobiles audience comes from Germany.

Worldwide audience distribution share by country for Automobiles
CountryShare
United States19.3%
Italy5.1%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Automobiles audience in Germany is strongest.

Fig. 05

Top regions by affinity

Automobiles fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~1.5M1.27×
02Saarland~300K1.27×
03Niedersachsen~2.5M1.25×
04Nordrhein-Westfalen~5.5M1.20×
05Schleswig-Holstein~800K1.15×
06Mecklenburg-Vorpommern~400K1.02×
07Brandenburg~600K1.00×
08Sachsen-Anhalt~500K0.98×
09Hessen~1.5M0.97×
10Baden-Württemberg~2.5M0.95×
11Thüringen~500K0.93×
12Bremen~200K0.93×
13Bayern~3M0.90×
14Sachsen~800K0.81×
15Hamburg~400K0.80×
16Berlin~500K0.59×
Fig. 06

Affinity by region

Affinity by region — Automobiles, Germany
0.59×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Automobiles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Automobiles audience
#·InterestCategoryAffinity×
01CultureLiterature1.79×
02BerlinTravel & Leisure1.78×
03InformationTechnology & Electronics1.77×
04Mass mediaBusiness & Career1.64×
05Heidelberger SchlossArts & Culture1.61×
06Social mediaBusiness & Career1.60×
07AdvertisingBusiness & Career1.60×
08EuropeTravel & Leisure1.59×
09AutoScout24Cars & Mobility1.59×
10Current eventsArts & Culture1.57×
11PrintingTechnology & Electronics1.56×
12ZoologyPets & Animals1.56×
13CelebrityMovies & TV1.55×
14Nicolas CageMovies & TV1.55×
15Dacia DusterCars & Mobility1.53×
16BUNTE.deInternet & Social Media1.52×
17SaxonyTravel & Leisure1.52×
18Medical diagnosisHealth1.52×
19Certified Pre-OwnedCars & Mobility1.51×
20EmploymentBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Automobiles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Automobiles audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.17×
PatriotismCONSERVATISM1.17×
Social Media UsageJOY1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Automobiles audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
IndividualismJOY0.88×
Career OrientationPOWER0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Automobiles have in Germany?

Automobiles has an estimated audience of 20,591,428 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Automobiles fans?

41.3% of Automobiles fans are female, 58.7% are male, with an average age of 39.5 years.

03

Which brands do Automobiles fans like most?

Automobiles fans show strongest brand affinity for Culture (1.79×), Europe (1.59×), and Current events (1.57×) over the country average.

04

Where do Automobiles fans live in Germany?

Automobiles fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~5.5M), Bayern (reach ~3M), and Baden-Württemberg (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Automobiles fans also like?

Beyond Automobiles itself, the audience over-indexes on Europe (1.59×), Current events (1.57×), Social media (1.6×), and Advertising (1.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in Germany

See Automobiles audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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