Automobiles Audience in Germany
Automobiles has an estimated audience of 20,591,428 people in Germany. 41.3% are female, 58.7% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Culture, Europe, Current events, Social media, Advertising.
The average Automobiles fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Culture, Europe, Current events, with strongest over-indexing on Culture (1.79× the country average). Demographically, the Automobiles audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Lifestyle cluster
Demographics of Automobiles fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 39.5 |
| Estimated audience size | 20,591,428 |
Audience persona
The typical Automobiles fan in Germany is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Culture.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 5,284,290 | 1.17× |
| Bayern | 3,137,940 | 0.95× |
| Baden-Württemberg | 2,899,760 | 1.03× |
| Niedersachsen | 2,542,265 | 1.27× |
| Hessen | 1,587,738 | 1.01× |
| Rheinland-Pfalz | 1,469,962 | 1.42× |
| Schleswig-Holstein | 885,940 | 1.2× |
| Sachsen | 751,202 | 0.74× |
| Brandenburg | 570,753 | 0.89× |
| Berlin | 537,594 | 0.58× |
| Sachsen-Anhalt | 473,538 | 0.89× |
| Thüringen | 437,360 | 0.83× |
| Hamburg | 408,746 | 0.88× |
| Mecklenburg-Vorpommern | 353,919 | 0.9× |
| Saarland | 325,175 | 1.29× |
| Bremen | 164,437 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Culture | 1.79× | Literature |
| Europe | 1.59× | Travel & Leisure |
| Current events | 1.57× | Arts & Culture |
| Social media | 1.6× | Business & Career |
| Advertising | 1.6× | Business & Career |
| AutoScout24 | 1.59× | Cars & Mobility |
| Printing | 1.56× | Technology & Electronics |
| Celebrity | 1.55× | Movies & TV |
| Employment | 1.5× | Business & Career |
| Berlin | 1.78× | Travel & Leisure |
| Mass media | 1.64× | Business & Career |
| BUNTE.de | 1.52× | Internet & Social Media |
| Saxony | 1.52× | Travel & Leisure |
| Information | 1.77× | Technology & Electronics |
| Heidelberger Schloss | 1.61× | Arts & Culture |
| Zoology | 1.56× | Pets & Animals |
| Dacia Duster | 1.53× | Cars & Mobility |
| Medical diagnosis | 1.52× | Health |
| Nicolas Cage | 1.55× | Movies & TV |
| Certified Pre-Owned | 1.51× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.22 |
| Indulgence | JOY | 1.2 |
| Sports Activity | POWER | 1.09 |
| Luxury Orientation | PREMIUM | 1 |
| Family Orientation | CONSERVATISM | 0.98 |
| Price Sensitivity | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Italy | 5.1% |
| Brazil | 4.6% |
See Automobiles audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Automobiles have in Germany?
Automobiles has an estimated audience of 20,591,428 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Automobiles fans?
41.3% of Automobiles fans are female, 58.7% are male, with an average age of 39.5 years.
Which brands do Automobiles fans like most?
Automobiles fans show strongest brand affinity for Culture (1.79×), Europe (1.59×), and Current events (1.57×) over the country average.
Where do Automobiles fans live in Germany?
Automobiles fans in Germany are most concentrated in Nordrhein-Westfalen (reach 5,284,290), Bayern (reach 3,137,940), and Baden-Württemberg (reach 2,899,760). These three regions account for the largest share of the active audience.
What other brands do Automobiles fans also like?
Beyond Automobiles itself, the audience over-indexes on Europe (1.59×), Current events (1.57×), Social media (1.6×), and Advertising (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Automobiles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.