Heidelberger Schloss Audience in Germany
Heidelberger Schloss has an estimated audience of 1,601,560 people in Germany. 52.5% are female, 47.5% are male, average age 40.0. Top regions: Baden-Württemberg, Hessen, Rheinland-Pfalz. Top brand affinities: Satire, German television comedy, Transfermarkt, Western Union, Pets.
The average Heidelberger Schloss fan in Germany is 40.0 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Hessen, Rheinland-Pfalz. Top brand affinities include Satire, German television comedy, Transfermarkt, with strongest over-indexing on Satire (6.7× the country average). Demographically, the Heidelberger Schloss audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Castle
Demographics of Heidelberger Schloss fans
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 40.0 |
| Estimated audience size | 1,601,560 |
Audience persona
The typical Heidelberger Schloss fan in Germany is balanced, around 40.0 years old, with strong Sports Activity tendencies and a notable affinity for Satire.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 1,201,171 | 6.34× |
| Hessen | 287,113 | 2.35× |
| Rheinland-Pfalz | 186,719 | 2.33× |
| Nordrhein-Westfalen | 170,078 | 0.49× |
| Bayern | 140,844 | 0.55× |
| Niedersachsen | 58,930 | 0.38× |
| Sachsen | 20,542 | 0.26× |
| Berlin | 20,357 | 0.28× |
| Saarland | 19,638 | 1× |
| Schleswig-Holstein | 18,810 | 0.33× |
| Thüringen | 14,273 | 0.35× |
| Brandenburg | 12,510 | 0.25× |
| Hamburg | 12,279 | 0.34× |
| Sachsen-Anhalt | 9,850 | 0.24× |
| Mecklenburg-Vorpommern | 7,471 | 0.24× |
| Bremen | 3,801 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Satire | 6.7× | Literature |
| German television comedy | 6.75× | Movies & TV |
| Transfermarkt | 2.93× | Sports |
| Western Union | 3.8× | Business & Career |
| Pets | 1.54× | Pets & Animals |
| Country rap | 4.89× | Music & Radio |
| Terence Hill | 5× | Movies & TV |
| Allgäu | 4.81× | Travel & Leisure |
| Tagesschau | 1.52× | Movies & TV |
| Karoline Herfurth | 5.92× | Movies & TV |
| Automobiles | 1.56× | Cars & Mobility |
| Headphones | 3.91× | Technology & Electronics |
| Apple Store | 4.73× | Shopping |
| limango | 4.77× | Shopping |
| German language | 1.89× | Politics & Society |
| Vacations | 1.88× | Travel & Leisure |
| Real property | 2.65× | Home & Garden |
| Lake Constance | 4.84× | Travel & Leisure |
| Musical instrument | 1.83× | Music & Radio |
| Running | 2.25× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.12 |
| Pet Ownership | JOY | 1.09 |
| Indulgence | JOY | 1.08 |
| Luxury Orientation | PREMIUM | 1.01 |
| Healthy Lifestyle | BALANCE | 0.98 |
| DIY Mentality | THRILL | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.4% |
| Netherlands | 1.9% |
| Switzerland | 1.5% |
See Heidelberger Schloss audiences in other countries
More Castle audiences in Germany
- Dublin Castle (134,976)
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- Dover Castle (62,455)
Frequently asked questions
How many fans does Heidelberger Schloss have in Germany?
Heidelberger Schloss has an estimated audience of 1,601,560 people in Germany, concentrated in Baden-Württemberg and Hessen.
What is the gender split and age of Heidelberger Schloss fans?
52.5% of Heidelberger Schloss fans are female, 47.5% are male, with an average age of 40.0 years.
Which brands do Heidelberger Schloss fans like most?
Heidelberger Schloss fans show strongest brand affinity for Satire (6.7×), German television comedy (6.75×), and Transfermarkt (2.93×) over the country average.
Where do Heidelberger Schloss fans live in Germany?
Heidelberger Schloss fans in Germany are most concentrated in Baden-Württemberg (reach 1,201,171), Hessen (reach 287,113), and Rheinland-Pfalz (reach 186,719). These three regions account for the largest share of the active audience.
What other brands do Heidelberger Schloss fans also like?
Beyond Heidelberger Schloss itself, the audience over-indexes on German television comedy (6.75×), Transfermarkt (2.93×), Western Union (3.8×), and Pets (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heidelberger Schloss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.