Mel Gibson Audience in Germany

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Mel Gibson has an estimated audience of 1,672,121 people in Germany. 43.9% are female, 56.1% are male, average age 40.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Sofía Vergara, Antonio Banderas, Jessica Alba, Naomi Watts, Joe Manganiello.

The average Mel Gibson fan in Germany is 40.1 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Sofía Vergara, Antonio Banderas, Jessica Alba, with strongest over-indexing on Sofía Vergara (111.33× the country average). Demographically, the Mel Gibson audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Mel Gibson fans

Demographic split for Mel Gibson audience in Germany
MetricValue
Female43.9%
Male56.1%
Average age40.1
Estimated audience size1,672,121

Audience persona

The typical Mel Gibson fan in Germany is more male, around 40.1 years old, with strong Tradition tendencies and a notable affinity for Sofía Vergara.

Top regions in Germany

Top regions ranked by reach for Mel Gibson in Germany
RegionReachAffinity
Bayern281,8961.05×
Baden-Württemberg234,1591.03×
Nordrhein-Westfalen227,6870.62×
Niedersachsen170,3451.05×
Hessen129,9191.02×
Rheinland-Pfalz92,4151.1×
Sachsen83,4591.02×
Berlin81,4321.09×
Schleswig-Holstein61,5841.03×
Brandenburg52,9461.02×
Sachsen-Anhalt47,7431.1×
Thüringen41,9400.98×
Hamburg35,7650.95×
Mecklenburg-Vorpommern33,4951.05×
Saarland20,1550.98×
Bremen13,0700.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mel Gibson audience
BrandAffinityCategory
Sofía Vergara111.33×Movies & TV
Antonio Banderas115.76×Movies & TV
Jessica Alba62.34×Movies & TV
Naomi Watts93.74×Movies & TV
Joe Manganiello102.81×Movies & TV
Danny Trejo74.47×Movies & TV
Wall Street (1987 film)87.29×Movies & TV
Platoon (film)91.2×Movies & TV
Machete Kills109.37×Movies & TV
Oblivion (2013 film)20×Movies & TV
Dark Angel (TV series)88.43×Movies & TV
Michelle Rodriguez74.24×Movies & TV
Women's boxing120.15×Sports
Robert Rodriguez126.84×Movies & TV
Málaga44.5×Travel & Leisure
Barranquilla86.49×Travel & Leisure
Sophie Alisch120.15×Sports
Survival film35.45×Movies & TV
Pomona, California100.07×Travel & Leisure
Cameron Diaz20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mel Gibson audience
TraitClusterScore
TraditionCONSERVATISM3.65
PatriotismCONSERVATISM1.75
ExtroversionTHRILL1.52
Sports ActivityPOWER1.21
Pet OwnershipJOY1.2
Convenience OrientationPREMIUM1.2

Worldwide distribution

Worldwide audience distribution share by country for Mel Gibson
CountryShare
United States24.9%
Germany7.8%
United Kingdom6.3%

See Mel Gibson audiences in other countries

More Actor Actress or TV Star audiences in Germany

Frequently asked questions

How many fans does Mel Gibson have in Germany?

Mel Gibson has an estimated audience of 1,672,121 people in Germany, concentrated in Bayern and Baden-Württemberg.

What is the gender split and age of Mel Gibson fans?

43.9% of Mel Gibson fans are female, 56.1% are male, with an average age of 40.1 years.

Which brands do Mel Gibson fans like most?

Mel Gibson fans show strongest brand affinity for Sofía Vergara (111.33×), Antonio Banderas (115.76×), and Jessica Alba (62.34×) over the country average.

Where do Mel Gibson fans live in Germany?

Mel Gibson fans in Germany are most concentrated in Bayern (reach 281,896), Baden-Württemberg (reach 234,159), and Nordrhein-Westfalen (reach 227,687). These three regions account for the largest share of the active audience.

What other brands do Mel Gibson fans also like?

Beyond Mel Gibson itself, the audience over-indexes on Antonio Banderas (115.76×), Jessica Alba (62.34×), Naomi Watts (93.74×), and Joe Manganiello (102.81×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mel Gibson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.