Málaga Audience in Germany
Málaga has an estimated audience of 262,850 people in Germany. 53.1% are female, 46.9% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Binnur Kaya, Weimar Republic, Celtic mythology, Ich + Ich.
The average Málaga fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Binnur Kaya, Weimar Republic, with strongest over-indexing on Gil Ofarim (4.64× the country average). Demographically, the Málaga audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Travelling, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Málaga fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 41.9 |
| Estimated audience size | 262,850 |
Audience persona
The typical Málaga fan in Germany is balanced, around 41.9 years old, with strong Travelling tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 69,403 | 1.21× |
| Bayern | 46,282 | 1.1× |
| Baden-Württemberg | 41,256 | 1.15× |
| Niedersachsen | 26,354 | 1.03× |
| Hessen | 24,090 | 1.2× |
| Berlin | 15,770 | 1.34× |
| Rheinland-Pfalz | 13,462 | 1.02× |
| Sachsen | 10,057 | 0.78× |
| Schleswig-Holstein | 9,889 | 1.05× |
| Hamburg | 8,366 | 1.41× |
| Brandenburg | 7,347 | 0.9× |
| Thüringen | 3,846 | 0.57× |
| Sachsen-Anhalt | 3,687 | 0.54× |
| Mecklenburg-Vorpommern | 3,613 | 0.72× |
| Bremen | 2,768 | 1.23× |
| Saarland | 2,426 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 4.64× | Music & Radio |
| Binnur Kaya | 46.05× | Movies & TV |
| Weimar Republic | 10.06× | Politics & Society |
| Celtic mythology | 8.13× | Arts & Culture |
| Ich + Ich | 20× | Music & Radio |
| DEFCON (video game) | 8.74× | Games |
| Kodi (software) | 3.23× | Technology & Electronics |
| Werder (Havel) | 6× | Travel & Leisure |
| Nationality | 2.45× | Politics & Society |
| Nurse education | 2.06× | Kids & Family |
| Jack White | 1.52× | Movies & TV |
| Liberace | 4.51× | Music & Radio |
| Information sensitivity | 3.6× | Technology & Electronics |
| Motion Picture Association of America | 5.26× | Movies & TV |
| Fantasy Earth: Zero | 4.23× | Games |
| Buddy – The Buddy Holly Story | 3.12× | Music & Radio |
| Picnic | 2.37× | Kids & Family |
| Figure painting (hobby) | 2.4× | Arts & Culture |
| Hirtshals | 5.54× | Travel & Leisure |
| Jme | 18.13× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.93 |
| Urban Lifestyle | OPEN | 1.38 |
| Risk Appetite | THRILL | 1.37 |
| Extroversion | THRILL | 1.34 |
| Quality Awareness | PREMIUM | 1.34 |
| Convenience Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 43.5% |
| United Kingdom | 7.1% |
| Italy | 4.3% |
See Málaga audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Málaga have in Germany?
Málaga has an estimated audience of 262,850 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Málaga fans?
53.1% of Málaga fans are female, 46.9% are male, with an average age of 41.9 years.
Which brands do Málaga fans like most?
Málaga fans show strongest brand affinity for Gil Ofarim (4.64×), Binnur Kaya (46.05×), and Weimar Republic (10.06×) over the country average.
Where do Málaga fans live in Germany?
Málaga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 69,403), Bayern (reach 46,282), and Baden-Württemberg (reach 41,256). These three regions account for the largest share of the active audience.
What other brands do Málaga fans also like?
Beyond Málaga itself, the audience over-indexes on Binnur Kaya (46.05×), Weimar Republic (10.06×), Celtic mythology (8.13×), and Ich + Ich (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Málaga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.