Málaga Audience in Germany
A data profile of the people who buy, follow and care about Málaga in Germany — modelled from more than twelve digital signal sources. Málaga has an estimated audience of 262,850 people in Germany.
The average Málaga fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Mel Gibson, Billiger.de, ALF (TV series), with strongest over-indexing on Mel Gibson (44.5× the country average).
Demographically, the Málaga audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Málaga fan in Germany is balanced, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Mel Gibson.
At a glance
The key figures that characterise the Málaga profile in Germany.
Search interest · 12-month trend
Demographics of Málaga fans
53.1% are female, 46.9% are male, average age 41.9.
Gender split
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 41.9 |
| Estimated audience size | 262,850 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 21% |
Geography
Where the Málaga audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~8K | 1.34× | |
| 02 | Berlin | ~20K | 1.28× | |
| 03 | Bremen | ~3K | 1.25× | |
| 04 | Nordrhein-Westfalen | ~70K | 1.16× | |
| 05 | Baden-Württemberg | ~40K | 1.14× | |
| 06 | Hessen | ~20K | 1.14× | |
| 07 | Bayern | ~50K | 1.09× | |
| 08 | Schleswig-Holstein | ~10K | 1.07× | |
| 09 | Niedersachsen | ~30K | 1.02× | |
| 10 | Rheinland-Pfalz | ~10K | 1.01× | |
| 11 | Brandenburg | ~8K | 0.94× | |
| 12 | Mecklenburg-Vorpommern | ~4K | 0.81× | |
| 13 | Sachsen | ~10K | 0.79× | |
| 14 | Saarland | ~3K | 0.79× | |
| 15 | Thüringen | ~4K | 0.62× | |
| 16 | Sachsen-Anhalt | ~4K | 0.60× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Málaga audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mel Gibson | Movies & TV | 44.50× | ||
| 02 | Jenny Slate | Movies & TV | 41.69× | ||
| 03 | Benidorm | Travel & Leisure | 29.39× | ||
| 04 | Billiger.de | Shopping | 22.57× | ||
| 05 | Florida Keys | Travel & Leisure | 22.31× | ||
| 06 | ALF (TV series) | Movies & TV | 20.00× | ||
| 07 | Naomi Watts | Movies & TV | 20.00× | ||
| 08 | Jonah Hill | Movies & TV | 20.00× | ||
| 09 | EuroTrip | Movies & TV | 20.00× | ||
| 10 | Nine West | Fashion & Accessoires | 20.00× | ||
| 11 | Bill Burr | Movies & TV | 20.00× | ||
| 12 | Furby | Kids & Family | 14.50× | ||
| 13 | Lanzarote | Travel & Leisure | 11.30× | ||
| 14 | Tenerife | Travel & Leisure | 8.70× | ||
| 15 | Iberia (airline) | Travel & Leisure | 8.62× | ||
| 16 | Vuelta a España | Sports | 7.79× | ||
| 17 | Adventure park | Kids & Family | 7.44× | ||
| 18 | Dexter (TV series) | Movies & TV | 6.81× | ||
| 19 | Alltours | Travel & Leisure | 5.90× | ||
| 20 | Eurowings | Travel & Leisure | 2.07× |
Personality of the Málaga audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.97× | |
| Travelling | THRILL | 1.95× | |
| Convenience Orientation | PREMIUM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| DIY Mentality | THRILL | 0.81× | |
| Need for Security | CONSERVATISM | 0.88× |
Frequently asked questions
How many fans does Málaga have in Germany?
Málaga has an estimated audience of 262,850 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Málaga fans?
53.1% of Málaga fans are female, 46.9% are male, with an average age of 41.9 years.
Which brands do Málaga fans like most?
Málaga fans show strongest brand affinity for Mel Gibson (44.5×), Billiger.de (22.57×), and ALF (TV series) (20×) over the country average.
Where do Málaga fans live in Germany?
Málaga fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Málaga fans also like?
Beyond Málaga itself, the audience over-indexes on Billiger.de (22.57×), ALF (TV series) (20×), Naomi Watts (20×), and Jenny Slate (41.69×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Málaga audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Málaga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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