Iberia (airline) Audience in Germany
Iberia (airline) has an estimated audience of 1,165,082 people in Germany. 50.5% are female, 49.5% are male, average age 42.0. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Ryanair, Madrid, Natural World, Germany, Television set.
The average Iberia (airline) fan in Germany is 42.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Ryanair, Madrid, Natural World, with strongest over-indexing on Ryanair (4.54× the country average). Demographically, the Iberia (airline) audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Iberia (airline) fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 42.0 |
| Estimated audience size | 1,165,082 |
Audience persona
The typical Iberia (airline) fan in Germany is balanced, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Ryanair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 321,739 | 1.26× |
| Bayern | 197,902 | 1.06× |
| Berlin | 132,028 | 2.53× |
| Hessen | 125,691 | 1.42× |
| Baden-Württemberg | 119,186 | 0.75× |
| Niedersachsen | 72,102 | 0.64× |
| Hamburg | 58,103 | 2.21× |
| Schleswig-Holstein | 47,794 | 1.14× |
| Sachsen | 36,953 | 0.65× |
| Rheinland-Pfalz | 36,603 | 0.63× |
| Brandenburg | 35,277 | 0.98× |
| Sachsen-Anhalt | 13,445 | 0.45× |
| Mecklenburg-Vorpommern | 12,434 | 0.56× |
| Thüringen | 11,177 | 0.38× |
| Bremen | 10,281 | 1.03× |
| Saarland | 4,754 | 0.33× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 4.54× | Travel & Leisure |
| Madrid | 9.68× | Travel & Leisure |
| Natural World | 2.46× | Fashion & Accessoires |
| Germany | 1.56× | Travel & Leisure |
| Television set | 5.52× | Technology & Electronics |
| Spain | 4.01× | Travel & Leisure |
| La Vanguardia | 15.85× | News |
| Seville | 9.9× | Travel & Leisure |
| Monarchy | 7.12× | Politics & Society |
| Wikipedia | 1.98× | Internet & Social Media |
| Portugal | 4.17× | Travel & Leisure |
| Bild | 1.54× | News |
| Chat GPT | 2.48× | Technology & Electronics |
| Eurowings | 2.19× | Travel & Leisure |
| 1.61× | Internet & Social Media | |
| La Liga | 3× | Sports |
| Deutsche Bahn | 1.69× | Cars & Mobility |
| Step by Step (TV series) | 7.77× | Movies & TV |
| Lufthansa | 2.01× | Travel & Leisure |
| Humorism | 4.41× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.77 |
| Patriotism | CONSERVATISM | 1.74 |
| Spirituality | BALANCE | 1.73 |
| Mindfulness | BALANCE | 1.65 |
| Travelling | THRILL | 1.49 |
| Sports Activity | POWER | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 33.3% |
| United States | 7.1% |
| Brazil | 6.3% |
See Iberia (airline) audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Iberia (airline) have in Germany?
Iberia (airline) has an estimated audience of 1,165,082 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Iberia (airline) fans?
50.5% of Iberia (airline) fans are female, 49.5% are male, with an average age of 42.0 years.
Which brands do Iberia (airline) fans like most?
Iberia (airline) fans show strongest brand affinity for Ryanair (4.54×), Madrid (9.68×), and Natural World (2.46×) over the country average.
Where do Iberia (airline) fans live in Germany?
Iberia (airline) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 321,739), Bayern (reach 197,902), and Berlin (reach 132,028). These three regions account for the largest share of the active audience.
What other brands do Iberia (airline) fans also like?
Beyond Iberia (airline) itself, the audience over-indexes on Madrid (9.68×), Natural World (2.46×), Germany (1.56×), and Television set (5.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Iberia (airline). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.