Portugal Audience in Germany
Portugal has an estimated audience of 3,235,007 people in Germany. 53.1% are female, 46.9% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Google News, ICloud, Satire, TOEIC.
The average Portugal fan in Germany is 40.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Google News, ICloud, with strongest over-indexing on Tagesschau (2.56× the country average). Demographically, the Portugal audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Portugal fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 40.8 |
| Estimated audience size | 3,235,007 |
Audience persona
The typical Portugal fan in Germany is balanced, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 872,548 | 1.23× |
| Bayern | 565,252 | 1.09× |
| Baden-Württemberg | 521,925 | 1.18× |
| Niedersachsen | 311,276 | 0.99× |
| Hessen | 299,696 | 1.22× |
| Rheinland-Pfalz | 178,179 | 1.1× |
| Berlin | 150,834 | 1.04× |
| Sachsen | 139,131 | 0.88× |
| Schleswig-Holstein | 121,087 | 1.04× |
| Hamburg | 87,186 | 1.19× |
| Brandenburg | 85,319 | 0.85× |
| Sachsen-Anhalt | 62,643 | 0.75× |
| Thüringen | 58,038 | 0.7× |
| Mecklenburg-Vorpommern | 48,443 | 0.78× |
| Saarland | 35,880 | 0.9× |
| Bremen | 28,997 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.56× | Movies & TV |
| Google News | 4.67× | News |
| ICloud | 5.18× | Technology & Electronics |
| Satire | 4.39× | Literature |
| TOEIC | 10.31× | Business & Career |
| Lisbon | 13.29× | Travel & Leisure |
| Zendaya | 6.56× | Movies & TV |
| Transfermarkt | 2.1× | Sports |
| German television comedy | 4.24× | Movies & TV |
| Dailymotion | 5.08× | Movies & TV |
| German language | 1.97× | Politics & Society |
| Zac Efron | 5.2× | Movies & TV |
| Gala | 1.63× | News |
| Vacations | 1.91× | Travel & Leisure |
| Casino | 3.84× | Games |
| S.L. Benfica | 7.19× | Sports |
| Mercadona | 11.34× | Shopping |
| TUI | 2.17× | Travel & Leisure |
| Yandex | 5.05× | Technology & Electronics |
| Allgäu | 3.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.43 |
| Sports Activity | POWER | 1.35 |
| Sustainability | BALANCE | 1.34 |
| Travelling | THRILL | 1.34 |
| Indulgence | JOY | 1.31 |
| Urban Lifestyle | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 15.6% |
| United States | 8.3% |
| Spain | 7.7% |
See Portugal audiences in other countries
More Country audiences in Germany
- Germany (35,160,910)
- Italy (11,733,126)
- Switzerland (10,866,491)
- Turkey (9,948,276)
- Canada (8,912,959)
Frequently asked questions
How many fans does Portugal have in Germany?
Portugal has an estimated audience of 3,235,007 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Portugal fans?
53.1% of Portugal fans are female, 46.9% are male, with an average age of 40.8 years.
Which brands do Portugal fans like most?
Portugal fans show strongest brand affinity for Tagesschau (2.56×), Google News (4.67×), and ICloud (5.18×) over the country average.
Where do Portugal fans live in Germany?
Portugal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 872,548), Bayern (reach 565,252), and Baden-Württemberg (reach 521,925). These three regions account for the largest share of the active audience.
What other brands do Portugal fans also like?
Beyond Portugal itself, the audience over-indexes on Google News (4.67×), ICloud (5.18×), Satire (4.39×), and TOEIC (10.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.