Portugal Audience in United States

Portugal has an estimated audience of 8,969,658 people in United States. 50.0% are female, 50.0% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Google News, Capital One, Google Maps, Indeed.com, CarGurus.

The average Portugal fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google News, Capital One, Google Maps, with strongest over-indexing on Google News (33.03× the country average). Demographically, the Portugal audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Portugal fans

Demographic split for Portugal audience in United States
MetricValue
Female50.0%
Male50.0%
Average age40.8
Estimated audience size8,969,658

Audience persona

The typical Portugal fan in United States is balanced, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Portugal in United States
RegionReachAffinity
California1,351,6711.37×
Texas934,5971.21×
Florida833,5551.37×
New York676,1161.35×
Illinois339,8901.14×
New Jersey335,0901.47×
Georgia305,5001.11×
North Carolina291,9621.08×
Pennsylvania281,7180.93×
Massachusetts274,6391.55×
Virginia258,8441.18×
Arizona244,2601.33×
Ohio231,4840.84×
Washington210,5201.17×
Maryland206,2931.34×
Michigan203,9430.87×
Colorado170,1751.2×
Tennessee166,4990.93×
Indiana138,1850.84×
Minnesota134,7561.05×
Connecticut124,1641.38×
Missouri124,0170.86×
South Carolina120,0380.89×
Wisconsin117,1110.87×
Oregon114,4311.11×
Alabama109,3080.87×
Kentucky90,8520.81×
Nevada89,3481.03×
Louisiana86,9110.75×
Oklahoma83,4330.84×
Utah80,0401×
Kansas64,1810.91×
Iowa61,0380.83×
Arkansas56,4780.76×
Mississippi44,1740.6×
Rhode Island40,7771.43×
New Mexico39,6520.88×
Idaho39,4210.88×
Nebraska39,0160.87×
New Hampshire35,6311.01×
Hawaii34,7780.9×
Washington, District of Columbia32,8321.22×
Maine30,3690.95×
Delaware23,9210.97×
West Virginia22,8780.55×
Montana18,9700.76×
Alaska18,6630.97×
South Dakota13,8740.67×
Vermont13,5070.86×
North Dakota11,6390.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portugal audience
BrandAffinityCategory
Google News33.03×News
Capital One17.71×Business & Career
Google Maps15.68×Internet & Social Media
Indeed.com16.07×Business & Career
CarGurus14.11×Cars & Mobility
Enterprise Rent-A-Car13.95×Cars & Mobility
Diane Keaton12.88×Movies & TV
AccuWeather13.23×Home & Garden
Autism Awareness19.03×Health
Clint Eastwood17.1×Movies & TV
Diabetes mellitus awareness12.48×Health
Circle K12.69×Shopping
Billy Bob Thornton15.69×Movies & TV
ICloud16.65×Technology & Electronics
Mauritius45.37×Travel & Leisure
DeviantArt12.28×Internet & Social Media
Bruce Willis11.85×Movies & TV
Aaron Rodgers10.42×Sports
Demi Moore14.6×Movies & TV
Khan Academy13.03×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portugal audience
TraitClusterScore
MindfulnessBALANCE1.32
ExtroversionTHRILL1.26
SpiritualityBALANCE1.21
Design AffinityPREMIUM1.18
Healthy LifestyleBALANCE1.16
TravellingTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Portugal
CountryShare
Brazil15.6%
United States8.3%
Spain7.7%

See Portugal audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Portugal have in United States?

Portugal has an estimated audience of 8,969,658 people in United States, concentrated in California and Texas.

What is the gender split and age of Portugal fans?

50.0% of Portugal fans are female, 50.0% are male, with an average age of 40.8 years.

Which brands do Portugal fans like most?

Portugal fans show strongest brand affinity for Google News (33.03×), Capital One (17.71×), and Google Maps (15.68×) over the country average.

Where do Portugal fans live in United States?

Portugal fans in United States are most concentrated in California (reach 1,351,671), Texas (reach 934,597), and Florida (reach 833,555). These three regions account for the largest share of the active audience.

What other brands do Portugal fans also like?

Beyond Portugal itself, the audience over-indexes on Capital One (17.71×), Google Maps (15.68×), Indeed.com (16.07×), and CarGurus (14.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.