Portugal Audience in United States

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Portugal has an estimated audience of 8,969,658 people in United States. 50.0% are female, 50.0% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Nationality, Progressive rock, Fairy godmother, Governor of Michigan.

The average Portugal fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Nationality, Progressive rock, with strongest over-indexing on Historic site (20.62× the country average). Demographically, the Portugal audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Portugal fans

Demographic split for Portugal audience in United States
MetricValue
Female50.0%
Male50.0%
Average age40.8
Estimated audience size8,969,658

Audience persona

The typical Portugal fan in United States is balanced, around 40.8 years old, with strong Mindfulness tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Portugal in United States
RegionReachAffinity
California1,351,6711.37×
Texas934,5971.21×
Florida833,5551.37×
New York676,1161.35×
Illinois339,8901.14×
New Jersey335,0901.47×
Georgia305,5001.11×
North Carolina291,9621.08×
Pennsylvania281,7180.93×
Massachusetts274,6391.55×
Virginia258,8441.18×
Arizona244,2601.33×
Ohio231,4840.84×
Washington210,5201.17×
Maryland206,2931.34×
Michigan203,9430.87×
Colorado170,1751.2×
Tennessee166,4990.93×
Indiana138,1850.84×
Minnesota134,7561.05×
Connecticut124,1641.38×
Missouri124,0170.86×
South Carolina120,0380.89×
Wisconsin117,1110.87×
Oregon114,4311.11×
Alabama109,3080.87×
Kentucky90,8520.81×
Nevada89,3481.03×
Louisiana86,9110.75×
Oklahoma83,4330.84×
Utah80,0401×
Kansas64,1810.91×
Iowa61,0380.83×
Arkansas56,4780.76×
Mississippi44,1740.6×
Rhode Island40,7771.43×
New Mexico39,6520.88×
Idaho39,4210.88×
Nebraska39,0160.87×
New Hampshire35,6311.01×
Hawaii34,7780.9×
Washington, District of Columbia32,8321.22×
Maine30,3690.95×
Delaware23,9210.97×
West Virginia22,8780.55×
Montana18,9700.76×
Alaska18,6630.97×
South Dakota13,8740.67×
Vermont13,5070.86×
North Dakota11,6390.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Portugal audience
BrandAffinityCategory
Historic site20.62×Arts & Culture
Nationality6.18×Politics & Society
Progressive rock4.62×Music & Radio
Fairy godmother15.11×Literature
Governor of Michigan14.46×Politics & Society
Hibachi14.43×Food & Beverages
Wok11.56×Food & Beverages
Goop9.08×Internet & Social Media
Google Home10.37×Technology & Electronics
headspace13.11×Health
Hipster13.29×Politics & Society
Cherish (group)14.23×Music & Radio
Elsword20.96×Games
Grinch4.72×Movies & TV
Mathcore9.03×Music & Radio
TV Fanatic11.56×Movies & TV
El Paso County, Colorado13.81×Travel & Leisure
Grace Slick9.35×Music & Radio
The Gruffalo (film)19.48×Movies & TV
Ira Glass16.87×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Portugal audience
TraitClusterScore
MindfulnessBALANCE1.32
ExtroversionTHRILL1.26
SpiritualityBALANCE1.21
Design AffinityPREMIUM1.18
Healthy LifestyleBALANCE1.16
TravellingTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Portugal
CountryShare
Brazil15.6%
United States8.3%
Spain7.7%

See Portugal audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Portugal have in United States?

Portugal has an estimated audience of 8,969,658 people in United States, concentrated in California and Texas.

What is the gender split and age of Portugal fans?

50.0% of Portugal fans are female, 50.0% are male, with an average age of 40.8 years.

Which brands do Portugal fans like most?

Portugal fans show strongest brand affinity for Historic site (20.62×), Nationality (6.18×), and Progressive rock (4.62×) over the country average.

Where do Portugal fans live in United States?

Portugal fans in United States are most concentrated in California (reach 1,351,671), Texas (reach 934,597), and Florida (reach 833,555). These three regions account for the largest share of the active audience.

What other brands do Portugal fans also like?

Beyond Portugal itself, the audience over-indexes on Nationality (6.18×), Progressive rock (4.62×), Fairy godmother (15.11×), and Governor of Michigan (14.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.