Lisbon Audience in United States

Lisbon logo

Lisbon has an estimated audience of 1,298,211 people in United States. 52.8% are female, 47.2% are male, average age 39.6. Top regions: California, New York, Texas. Top brand affinities: Portugal, Porto, Portuguese cuisine, Algarve, Nautical tourism.

The average Lisbon fan in United States is 39.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Portugal, Porto, Portuguese cuisine, with strongest over-indexing on Portugal (20.44× the country average). Demographically, the Lisbon audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Lisbon fans

Demographic split for Lisbon audience in United States
MetricValue
Female52.8%
Male47.2%
Average age39.6
Estimated audience size1,298,211

Audience persona

The typical Lisbon fan in United States is balanced, around 39.6 years old, with strong Travelling tendencies and a notable affinity for Portugal.

Top regions in United States

Top regions ranked by reach for Lisbon in United States
RegionReachAffinity
California194,2031.36×
New York117,4711.62×
Texas104,5490.94×
Florida98,6471.12×
Illinois54,6851.26×
New Jersey47,0611.43×
Massachusetts45,5381.78×
Pennsylvania45,3671.04×
Virginia41,9891.33×
Georgia37,4610.94×
North Carolina37,3180.96×
Washington35,4861.36×
Ohio34,7350.87×
Maryland29,3611.32×
Michigan28,8160.85×
Arizona28,3651.07×
Colorado25,3001.24×
Wisconsin20,6181.06×
Connecticut19,3641.49×
Tennessee18,6020.71×
Minnesota18,1100.97×
Oregon17,2131.16×
Indiana15,8180.67×
Missouri15,3530.73×
South Carolina15,2070.78×
Alabama12,3000.68×
Louisiana11,3540.68×
Nevada9,9590.79×
Kentucky9,8960.61×
Utah9,5090.82×
Iowa9,1750.86×
Maine9,0161.94×
Washington, District of Columbia8,4042.15×
Oklahoma8,3520.58×
Kansas7,0610.69×
New Hampshire6,7641.32×
Arkansas6,0020.56×
Hawaii5,6061×
Rhode Island5,3271.29×
Idaho4,8500.74×
Mississippi4,4060.41×
New Mexico4,1440.64×
Nebraska3,8120.59×
North Dakota3,5601.33×
Vermont3,0281.33×
West Virginia2,9640.49×
Delaware2,8420.79×
Montana2,8260.78×
Alaska2,2380.81×
South Dakota1,6150.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lisbon audience
BrandAffinityCategory
Portugal20.44×Travel & Leisure
Porto40.21×Travel & Leisure
Portuguese cuisine37.09×Food & Beverages
Algarve64.4×Travel & Leisure
Nautical tourism34.07×Travel & Leisure
Sporting Clube de Portugal51.61×Sports
Rome (TV series)18.47×Movies & TV
TAP Portugal40.48×Travel & Leisure
Drainage13.31×Home & Garden
Lisbon District38.56×Travel & Leisure
Matt Czuchry14.27×Music & Radio
Meme1.99×Internet & Social Media
Health & Beauty Tips19.47×
Atlantic Ocean2.56×Travel & Leisure
World Nomads50.91×Business & Career
Key (lock)15.92×Home & Garden
1080i2.15×Technology & Electronics
Sabores19.33×Business & Career
Moda Feminina4.4×Fashion & Accessoires
Architecture & Design2.83×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lisbon audience
TraitClusterScore
TravellingTHRILL2.17
PatriotismCONSERVATISM1.8
Design AffinityPREMIUM1.67
Luxury OrientationPREMIUM1.62
MindfulnessBALANCE1.58
Sports ActivityPOWER1.54

Worldwide distribution

Worldwide audience distribution share by country for Lisbon
CountryShare
Portugal25.0%
Brazil15.0%
United States6.2%

See Lisbon audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Lisbon have in United States?

Lisbon has an estimated audience of 1,298,211 people in United States, concentrated in California and New York.

What is the gender split and age of Lisbon fans?

52.8% of Lisbon fans are female, 47.2% are male, with an average age of 39.6 years.

Which brands do Lisbon fans like most?

Lisbon fans show strongest brand affinity for Portugal (20.44×), Porto (40.21×), and Portuguese cuisine (37.09×) over the country average.

Where do Lisbon fans live in United States?

Lisbon fans in United States are most concentrated in California (reach 194,203), New York (reach 117,471), and Texas (reach 104,549). These three regions account for the largest share of the active audience.

What other brands do Lisbon fans also like?

Beyond Lisbon itself, the audience over-indexes on Porto (40.21×), Portuguese cuisine (37.09×), Algarve (64.4×), and Nautical tourism (34.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lisbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.