Rascasse Audience Intelligence

Lisbon Audience in United States

A data profile of the people who buy, follow and care about Lisbon in United States — modelled from more than twelve digital signal sources. Lisbon has an estimated audience of 1,298,211 people in United States.

#276among City in United States#1680among POI in United States#1492in Travel & Leisure

The average Lisbon fan in United States is 39.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Portugal, Porto, Portuguese cuisine, with strongest over-indexing on Portugal (20.44× the country average).

Demographically, the Lisbon audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lisbon fan in United States is balanced, around 39.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Portugal.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lisbon profile in United States.

Audience size
1.3M
in United States
Gender
52.8%♀
47.2% male
Age
39.6
average years
Country rank
#19730
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lisbon fans

52.8% are female, 47.2% are male, average age 39.6.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Lisbon audience in United States
MetricValue
Female52.8%
Male47.2%
Average age39.6
Estimated audience size1,298,211
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Lisbon audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Lisbon audience comes from United States.

Worldwide audience distribution share by country for Lisbon
CountryShare
Portugal24.9%
Brazil15.0%
United States6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lisbon audience in United States is strongest.

Fig. 05

Top regions by affinity

Lisbon fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K3.04×
02Washington, District of Columbia~8K2.02×
03Massachusetts~40K1.65×
04New Hampshire~8K1.56×
05New York~100K1.54×
06Connecticut~20K1.48×
07Vermont~3K1.48×
08North Dakota~4K1.40×
09Iowa~10K1.34×
10New Jersey~40K1.33×
11Rhode Island~5K1.33×
12Maryland~30K1.31×
13Wisconsin~20K1.27×
14Washington~30K1.25×
15California~200K1.23×
16Virginia~40K1.21×
17Illinois~50K1.16×
18Colorado~20K1.14×
19Oregon~20K1.07×
20Florida~90K1.05×
21Ohio~40K1.01×
22Pennsylvania~40K1.00×
23Arizona~30K0.97×
24Hawaii~5K0.96×
25Minnesota~20K0.92×
26North Carolina~30K0.88×
27Georgia~30K0.87×
28Alaska~2K0.85×
29Texas~90K0.84×
30Delaware~3K0.81×
31Utah~9K0.80×
32Michigan~30K0.79×
33Montana~3K0.79×
34Idaho~5K0.78×
35South Carolina~20K0.77×
36Nevada~9K0.74×
37Missouri~10K0.70×
38Tennessee~20K0.69×
39Kansas~7K0.68×
40Louisiana~10K0.67×
41Indiana~20K0.65×
42New Mexico~4K0.65×
43Alabama~10K0.64×
44South Dakota~2K0.64×
45Nebraska~4K0.63×
46Kentucky~10K0.59×
47Oklahoma~9K0.59×
48West Virginia~4K0.58×
49Arkansas~6K0.57×
50Mississippi~5K0.46×
Fig. 06

Affinity by region

Affinity by region — Lisbon, United States
0.46×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lisbon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lisbon audience
#·InterestCategoryAffinity×
01AlgarveTravel & Leisure64.40×
02Sporting Clube de PortugalSports51.61×
03World NomadsBusiness & Career50.91×
04TAP PortugalTravel & Leisure40.48×
05PortoTravel & Leisure40.21×
06Lisbon DistrictTravel & Leisure38.56×
07Portuguese cuisineFood & Beverages37.09×
08Nautical tourismTravel & Leisure34.07×
09PortugalTravel & Leisure20.44×
10Health & Beauty TipsTopic19.47×
11SaboresBusiness & Career19.33×
12Rome (TV series)Movies & TV18.47×
13Key (lock)Home & Garden15.92×
14Matt CzuchryMusic & Radio14.27×
15DrainageHome & Garden13.31×
16KahaaniMovies & TV13.26×
17Moda FemininaFashion & Accessoires4.40×
18Atlantic OceanTravel & Leisure2.56×
191080iTechnology & Electronics2.15×
20MemeInternet & Social Media1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lisbon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lisbon audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.92×
MindfulnessBALANCE1.87×
TravellingTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lisbon audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.82×
Family OrientationCONSERVATISM0.88×
ExtroversionTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lisbon have in United States?

Lisbon has an estimated audience of 1,298,211 people in United States, concentrated in California and New York.

02

What is the gender split and age of Lisbon fans?

52.8% of Lisbon fans are female, 47.2% are male, with an average age of 39.6 years.

03

Which brands do Lisbon fans like most?

Lisbon fans show strongest brand affinity for Portugal (20.44×), Porto (40.21×), and Portuguese cuisine (37.09×) over the country average.

04

Where do Lisbon fans live in United States?

Lisbon fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Lisbon fans also like?

Beyond Lisbon itself, the audience over-indexes on Porto (40.21×), Portuguese cuisine (37.09×), Algarve (64.4×), and Nautical tourism (34.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Lisbon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lisbon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →