Rascasse Audience Intelligence

TAP Portugal Target Market in United States

A data profile of the people who buy, follow and care about TAP Portugal in United States — modelled from more than twelve digital signal sources. TAP Portugal has an estimated audience of 884,555 people in United States.

#47among Airline in United States#2621among Brand in United States#1944in Travel & Leisure

The average TAP Portugal fan in United States is 41.3 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Daikin, USAJobs, Air France, with strongest over-indexing on Daikin (344.68× the country average).

Demographically, the TAP Portugal audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TAP Portugal fan in United States is balanced, around 41.3 years old, with strong Travelling tendencies and a notable affinity for Daikin.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TAP Portugal profile in United States.

Audience size
885K
in United States
Gender
47.4%♀
52.6% male
Age
41.3
average years
Country rank
#25687
Brand in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TAP Portugal

47.4% are female, 52.6% are male, average age 41.3.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for TAP Portugal audience in United States
MetricValue
Female47.4%
Male52.6%
Average age41.3
Estimated audience size884,555
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the TAP Portugal audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4925%
50+23%
Fig. 04

Worldwide distribution

16.0%

of the worldwide TAP Portugal audience comes from United States.

Worldwide audience distribution share by country for TAP Portugal
CountryShare
Portugal23.0%
United States16.0%
Spain8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TAP Portugal audience in United States is strongest.

Fig. 05

Top regions by affinity

TAP Portugal customers by region in United States
#RegionReachAffinity×
01Massachusetts~40K5.49×
02Washington, District of Columbia~5K4.47×
03Florida~90K3.47×
04New Hampshire~4K2.74×
05New Jersey~30K2.72×
06Rhode Island~3K2.46×
07Maryland~20K2.41×
08New York~50K2.33×
09Virginia~20K2.26×
10Maine~2K1.76×
11Connecticut~7K1.73×
12Illinois~20K1.50×
13California~60K1.45×
14Vermont<1K1.37×
15Delaware<1K0.92×
16North Dakota<1K0.88×
17South Dakota<1K0.85×
18Alaska<1K0.84×
19Mississippi~3K0.80×
20Montana<1K0.80×
21Wisconsin~5K0.79×
22Hawaii~1K0.77×
23Pennsylvania~10K0.76×
24West Virginia~1K0.74×
25Arkansas~2K0.72×
26Nebraska~1K0.72×
27New Mexico~1K0.71×
28Idaho~1K0.71×
29Kansas~2K0.64×
30Colorado~4K0.63×
31Oklahoma~3K0.62×
32Iowa~2K0.62×
33Nevada~2K0.61×
34Alabama~3K0.58×
35Louisiana~3K0.58×
36Utah~2K0.58×
37Kentucky~3K0.57×
38Oregon~2K0.57×
39Georgia~7K0.56×
40Washington~4K0.55×
41Indiana~4K0.55×
42South Carolina~3K0.55×
43North Carolina~6K0.50×
44Missouri~3K0.50×
45Arizona~4K0.49×
46Tennessee~4K0.49×
47Minnesota~3K0.49×
48Michigan~5K0.46×
49Ohio~5K0.41×
50Texas~10K0.36×
Fig. 06

Affinity by region

Affinity by region — TAP Portugal, United States
0.36×1.00×5.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TAP Portugal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TAP Portugal audience
#·InterestCategoryAffinity×
01DaikinHome & Garden344.68×
02World NomadsBusiness & Career84.14×
03Indian Wells MastersSports42.33×
04KLMTravel & Leisure22.77×
05Portuguese cuisineFood & Beverages21.01×
06USAJobsBusiness & Career20.00×
07Carrier CorporationBusiness & Career20.00×
08Air FranceTravel & Leisure19.28×
09IcelandairTravel & Leisure18.18×
10LufthansaTravel & Leisure16.25×
11Nautical tourismTravel & Leisure14.97×
12Iberia (airline)Travel & Leisure13.82×
13Turkish AirlinesTravel & Leisure10.41×
14Final DestinationMovies & TV6.59×
15JetBlueTravel & Leisure4.44×
16ConcreteHome & Garden4.01×
17EuropeTravel & Leisure2.99×
18ExpediaTravel & Leisure2.81×
19ChaseBusiness & Career2.80×
20FIFA World Cup 2026Sports1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TAP Portugal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TAP Portugal audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.38×
Career OrientationPOWER1.80×
MindfulnessBALANCE1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TAP Portugal audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Healthy LifestyleBALANCE0.82×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TAP Portugal's target market in United States?

TAP Portugal's target market in United States covers an estimated 884,555 people, concentrated in Florida and California.

02

What is the gender split and age of TAP Portugal customers?

47.4% of the TAP Portugal audience are female, 52.6% are male, with an average age of 41.3 years.

03

Which brands do TAP Portugal fans like most?

TAP Portugal fans show strongest brand affinity for Daikin (344.68×), USAJobs (20×), and Air France (19.28×) over the country average.

04

Where do TAP Portugal fans live in United States?

TAP Portugal fans in United States are most concentrated in Florida (reach ~90K), California (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do TAP Portugal fans also like?

Beyond TAP Portugal itself, the audience over-indexes on USAJobs (20×), Air France (19.28×), Lufthansa (16.25×), and KLM (22.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for TAP Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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