TAP Portugal Audience in United States

TAP Portugal logo

TAP Portugal has an estimated audience of 383,552 people in United States. 47.4% are female, 52.6% are male, average age 41.3. Top regions: Florida, California, New York. Top brand affinities: Daikin, USAJobs, Final Destination, Air France, Lufthansa.

The average TAP Portugal fan in United States is 41.3 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Daikin, USAJobs, Final Destination, with strongest over-indexing on Daikin (344.68× the country average). Demographically, the TAP Portugal audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Travelling, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Demographics of TAP Portugal fans

Demographic split for TAP Portugal audience in United States
MetricValue
Female47.4%
Male52.6%
Average age41.3
Estimated audience size383,552

Audience persona

The typical TAP Portugal fan in United States is balanced, around 41.3 years old, with strong Travelling tendencies and a notable affinity for Daikin.

Top regions in United States

Top regions ranked by reach for TAP Portugal in United States
RegionReachAffinity
Florida89,0183.43×
California60,7231.44×
New York48,6902.27×
Massachusetts47,8036.33×
New Jersey26,5562.72×
Virginia20,6302.21×
Illinois20,1511.58×
Maryland14,7542.24×
Texas11,3830.35×
Pennsylvania9,7080.75×
Connecticut6,9181.8×
Georgia5,7750.49×
Washington, District of Columbia5,5704.83×
North Carolina5,0840.44×
New Hampshire4,9853.3×
Wisconsin4,2150.73×
Colorado3,5140.58×
Michigan3,4850.35×
Washington3,4510.45×
Ohio3,3870.29×
Rhode Island3,2952.7×
Indiana2,9170.42×
Maine2,8522.08×
Arizona2,6430.34×
Tennessee2,5020.33×
South Carolina2,1080.37×
Missouri1,7450.28×
Nevada1,7190.46×
Oregon1,6970.39×
Minnesota1,4510.26×
Iowa1,1230.36×
Kentucky1,1040.23×
Vermont1,0481.56×
Hawaii9990.61×
Louisiana9880.2×
Utah8310.24×
Alabama7790.15×
Delaware7710.73×
Oklahoma6960.16×
West Virginia6610.37×
Kansas6410.21×
Idaho6330.33×
Arkansas4180.13×
New Mexico3980.21×
Nebraska3330.17×
Mississippi3200.1×
Alaska2890.35×
Montana2880.27×
South Dakota1350.15×
Wyoming1000.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TAP Portugal audience
BrandAffinityCategory
Daikin344.68×Home & Garden
USAJobs20×Business & Career
Final Destination6.59×Movies & TV
Air France19.28×Travel & Leisure
Lufthansa16.25×Travel & Leisure
KLM22.77×Travel & Leisure
Iberia (airline)13.82×Travel & Leisure
World Nomads84.14×Business & Career
Portuguese cuisine21.01×Food & Beverages
Concrete4.01×Home & Garden
Indian Wells Masters42.33×Sports
Turkish Airlines10.41×Travel & Leisure
JetBlue4.44×Travel & Leisure
Chase2.8×Business & Career
Icelandair18.18×Travel & Leisure
Carrier Corporation20×Business & Career
Expedia2.81×Travel & Leisure
Nautical tourism14.97×Travel & Leisure
Europe2.99×Travel & Leisure
Joshua Jackson8.03×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TAP Portugal audience
TraitClusterScore
TravellingTHRILL4.97
MindfulnessBALANCE2.5
Quality AwarenessPREMIUM2.04
Design AffinityPREMIUM1.48
Luxury OrientationPREMIUM1.44
Career OrientationPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for TAP Portugal
CountryShare
Portugal26.2%
Brazil9.8%
United States8.0%

See TAP Portugal audiences in other countries

More Airline audiences in United States

Frequently asked questions

How many fans does TAP Portugal have in United States?

TAP Portugal has an estimated audience of 383,552 people in United States, concentrated in Florida and California.

What is the gender split and age of TAP Portugal fans?

47.4% of TAP Portugal fans are female, 52.6% are male, with an average age of 41.3 years.

Which brands do TAP Portugal fans like most?

TAP Portugal fans show strongest brand affinity for Daikin (344.68×), USAJobs (20×), and Final Destination (6.59×) over the country average.

Where do TAP Portugal fans live in United States?

TAP Portugal fans in United States are most concentrated in Florida (reach 89,018), California (reach 60,723), and New York (reach 48,690). These three regions account for the largest share of the active audience.

What other brands do TAP Portugal fans also like?

Beyond TAP Portugal itself, the audience over-indexes on USAJobs (20×), Final Destination (6.59×), Air France (19.28×), and Lufthansa (16.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TAP Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.