Concrete Audience in United States

Concrete has an estimated audience of 29,195,769 people in United States. 44.3% are female, 55.7% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Staples (Canada), MSN, Planet Fitness, Great Clips, Hobby Lobby.

The average Concrete fan in United States is 44.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staples (Canada), MSN, Planet Fitness, with strongest over-indexing on Staples (Canada) (4.12× the country average). Demographically, the Concrete audience skews more male with an average age of 44.3, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Concrete fans

Demographic split for Concrete audience in United States
MetricValue
Female44.3%
Male55.7%
Average age44.3
Estimated audience size29,195,769

Audience persona

The typical Concrete fan in United States is more male, around 44.3 years old, with strong DIY Mentality tendencies and a notable affinity for Staples (Canada).

Top regions in United States

Top regions ranked by reach for Concrete in United States
RegionReachAffinity
California3,471,6231.08×
Texas3,250,6741.3×
Florida1,996,3941.01×
New York1,532,8140.94×
Georgia1,015,1391.13×
North Carolina976,2241.11×
Ohio958,4321.07×
Pennsylvania899,4280.91×
Illinois886,7130.91×
Washington878,3291.5×
Michigan788,8961.03×
Tennessee710,1561.21×
Virginia660,6810.93×
Arizona601,3821.01×
Indiana564,5141.06×
New Jersey555,6560.75×
Missouri519,2331.1×
Colorado510,4371.11×
South Carolina475,1581.08×
Oregon458,3241.37×
Wisconsin457,3971.04×
Minnesota446,5951.07×
Maryland426,5330.85×
Massachusetts408,1060.71×
Kentucky403,4701.1×
Alabama401,8850.99×
Oklahoma398,0591.23×
Louisiana384,7381.02×
Utah319,7991.22×
Arkansas281,7911.17×
Kansas250,8271.09×
Iowa246,6261.03×
Mississippi245,5321.02×
Nevada217,2540.77×
Connecticut205,4870.7×
Idaho187,6291.28×
New Mexico164,2471.12×
Nebraska150,5031.03×
West Virginia136,5871×
Hawaii91,8290.73×
New Hampshire91,3660.79×
Maine88,4280.85×
Montana85,0731.05×
Delaware66,9150.83×
South Dakota65,3720.97×
Washington, District of Columbia63,2000.72×
Rhode Island61,4740.66×
North Dakota61,3531.02×
Wyoming41,4500.96×
Alaska39,8420.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Concrete audience
BrandAffinityCategory
Staples (Canada)4.12×Business & Career
MSN3.06×News
Planet Fitness2.46×Sports
Great Clips3.47×Beauty & Wellness
Hobby Lobby2.03×Home & Garden
Diaper bag3.47×Kids & Family
Nature1.51×Home & Garden
Plumbing2.47×Home & Garden
Carpentry2.68×Home & Garden
Patio2.78×Home & Garden
southwest airlines2.44×Travel & Leisure
Aldi1.73×Shopping
Multi-tool3.79×Home & Garden
Lumber3.11×Home & Garden
Ben Stiller5.84×Movies & TV
Pergola4.02×Home & Garden
Google Flights2.37×Travel & Leisure
Masonry4.17×Home & Garden
Best Buy1.64×Shopping
Made in USA2.44×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Concrete audience
TraitClusterScore
DIY MentalityTHRILL1.4
ExtroversionTHRILL1.2
Need for SecurityCONSERVATISM1.19
Quality AwarenessPREMIUM1.17
Urban LifestyleOPEN1.16
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Concrete
CountryShare
United States22.8%
Italy7.7%
Brazil5.9%

See Concrete audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Concrete have in United States?

Concrete has an estimated audience of 29,195,769 people in United States, concentrated in California and Texas.

What is the gender split and age of Concrete fans?

44.3% of Concrete fans are female, 55.7% are male, with an average age of 44.3 years.

Which brands do Concrete fans like most?

Concrete fans show strongest brand affinity for Staples (Canada) (4.12×), MSN (3.06×), and Planet Fitness (2.46×) over the country average.

Where do Concrete fans live in United States?

Concrete fans in United States are most concentrated in California (reach 3,471,623), Texas (reach 3,250,674), and Florida (reach 1,996,394). These three regions account for the largest share of the active audience.

What other brands do Concrete fans also like?

Beyond Concrete itself, the audience over-indexes on MSN (3.06×), Planet Fitness (2.46×), Great Clips (3.47×), and Hobby Lobby (2.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.