A data profile of the people who buy, follow and care about Concrete in India — modelled from more than twelve digital signal sources. Concrete has an estimated audience of 3,319,137 people in India.
Concrete has an estimated audience of 3,319,137 people in India. 19.8% are female, 80.2% are male, average age 34.6. Top brand affinities: Masonry, Renovation, Hat, Innovation, Ryan Gosling.
Top brand affinities include Masonry, Renovation, Hat, with strongest over-indexing on Masonry (14.31× the country average).
Demographically, the Concrete audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Concrete fan in India is more male, around 34.6 years old, with strong Quality Awareness tendencies and a notable affinity for Masonry.
The key figures that characterise the Concrete profile in India.
19.8% are female, 80.2% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 19.8% |
| Male | 80.2% |
| Average age | 34.6 |
| Estimated audience size | 3,319,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Concrete audience comes from India.
| Country | Share |
|---|---|
| United States | 22.8% |
| Italy | 7.7% |
| Brazil | 5.9% |
The strongest cross-interests of the Concrete audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Masonry | Home & Garden | 14.31× | ||
| 02 | Hat | Fashion & Accessoires | 6.06× | ||
| 03 | Ryan Gosling | Movies & TV | 4.98× | ||
| 04 | JCB (company) | Business & Career | 4.16× | ||
| 05 | 3D printing | Technology & Electronics | 3.63× | ||
| 06 | Sustainable energy | Home & Garden | 3.17× | ||
| 07 | Max Verstappen | Sports | 2.89× | ||
| 08 | Plumbing | Home & Garden | 2.85× | ||
| 09 | Renovation | Home & Garden | 2.81× | ||
| 10 | Renewable energy | Business & Career | 2.67× | ||
| 11 | Lodging | Travel & Leisure | 2.47× | ||
| 12 | Virtual reality | Technology & Electronics | 2.45× | ||
| 13 | Fertilizer | Home & Garden | 2.44× | ||
| 14 | Sweepstakes | Games | 2.37× | ||
| 15 | Innovation | Business & Career | 2.20× | ||
| 16 | Microwave oven | Home & Garden | 1.94× | ||
| 17 | First-time buyer | Shopping | 1.94× | ||
| 18 | Cabinetry | Home & Garden | 1.75× | ||
| 19 | Virtual private network | Technology & Electronics | 1.56× | ||
| 20 | Apartment | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.40× | |
| Convenience Orientation | PREMIUM | 2.34× | |
| DIY Mentality | THRILL | 2.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.50× | |
| Social Media Usage | JOY | 0.69× | |
| Creativity | OPEN | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Concrete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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