A data profile of the people who buy, follow and care about Sweepstakes in India — modelled from more than twelve digital signal sources. Sweepstakes has an estimated audience of 3,556,424 people in India.
The average Sweepstakes fan in India is 30.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Uttarakhand.
Top brand affinities include Online bingo, International Chamber of Commerce, Ali Khamenei, with strongest over-indexing on Online bingo (29.72× the country average).
Demographically, the Sweepstakes audience skews more male with an average age of 30.7, and over-indexes on personality traits such as Sustainability, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Sweepstakes fan in India is more male, around 30.7 years old, with strong Sustainability tendencies and a notable affinity for Online bingo.
The key figures that characterise the Sweepstakes profile in India.
38.2% are female, 61.8% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 30.7 |
| Estimated audience size | 3,556,424 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 38% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Sweepstakes audience comes from India.
| Country | Share |
|---|---|
| United States | 25.6% |
| Japan | 14.5% |
| Brazil | 10.4% |
Where the Sweepstakes audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Uttarakhand | ~90K | 5.15× | |
| 02 | Sikkim | ~2K | 1.22× | |
| 03 | Arunachal Pradesh | ~2K | 1.09× | |
| 04 | Mizoram | ~3K | 1.07× | |
| 05 | Nagaland | ~3K | 1.06× | |
| 06 | Manipur | ~4K | 1.01× | |
| 07 | Meghalaya | ~4K | 1.01× | |
| 08 | Tripura | ~5K | 0.96× | |
| 09 | Goa | ~4K | 0.96× | |
| 10 | Haryana | ~40K | 0.95× | |
| 11 | Himachal Pradesh | ~10K | 0.92× | |
| 12 | Chhattisgarh | ~20K | 0.89× | |
| 13 | Jammu and Kashmir | ~10K | 0.88× | |
| 14 | Jharkhand | ~30K | 0.87× | |
| 15 | Telangana | ~40K | 0.85× | |
| 16 | Maharashtra | ~100K | 0.84× | |
| 17 | Karnataka | ~70K | 0.82× | |
| 18 | Punjab (region) | ~40K | 0.82× | |
| 19 | Assam | ~30K | 0.82× | |
| 20 | Gujarat | ~80K | 0.81× | |
| 21 | Andhra Pradesh | ~30K | 0.80× | |
| 22 | Tamil Nadu | ~70K | 0.79× | |
| 23 | Odisha | ~30K | 0.79× | |
| 24 | Madhya Pradesh | ~50K | 0.76× | |
| 25 | Rajasthan | ~60K | 0.73× | |
| 26 | Bihar | ~50K | 0.72× | |
| 27 | Kerala | ~40K | 0.72× | |
| 28 | West Bengal | ~80K | 0.69× | |
| 29 | Uttar Pradesh | ~100K | 0.66× |
The strongest cross-interests of the Sweepstakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online bingo | Games | 29.72× | ||
| 02 | Winter sport | Sports | 8.58× | ||
| 03 | Charles Leclerc | Sports | 7.54× | ||
| 04 | Zimbabwe national cricket team | Sports | 5.96× | ||
| 05 | Hostinger | Technology & Electronics | 5.63× | ||
| 06 | Ali Khamenei | Politics & Society | 5.40× | ||
| 07 | Drop shipping | Shopping | 4.56× | ||
| 08 | Market trend | Business & Career | 4.32× | ||
| 09 | Passive income | Business & Career | 4.00× | ||
| 10 | Canara Bank | Business & Career | 3.77× | ||
| 11 | Technical analysis | Business & Career | 3.64× | ||
| 12 | TradingView | Business & Career | 3.41× | ||
| 13 | Financial plan | Movies & TV | 2.96× | ||
| 14 | International Chamber of Commerce | Business & Career | 2.68× | ||
| 15 | Wedding reception | Kids & Family | 2.63× | ||
| 16 | CapCut | Technology & Electronics | 2.37× | ||
| 17 | Sex and the City | Movies & TV | 2.11× | ||
| 18 | Rajasthan Royals | Sports | 2.01× | ||
| 19 | Gemini | Technology & Electronics | 1.89× | ||
| 20 | XXXTentacion | Music & Radio | 1.85× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.26× | |
| Risk Appetite | THRILL | 2.26× | |
| Design Affinity | PREMIUM | 2.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.95× | |
| Individualism | JOY | 1.10× | |
| Luxury Orientation | PREMIUM | 1.36× |
Sweepstakes has an estimated audience of 3,556,424 people in India, concentrated in Maharashtra and Uttar Pradesh.
38.2% of Sweepstakes fans are female, 61.8% are male, with an average age of 30.7 years.
Sweepstakes fans show strongest brand affinity for Online bingo (29.72×), International Chamber of Commerce (2.68×), and Ali Khamenei (5.4×) over the country average.
Sweepstakes fans in India are most concentrated in Maharashtra (reach ~100K), Uttar Pradesh (reach ~100K), and Uttarakhand (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Sweepstakes itself, the audience over-indexes on International Chamber of Commerce (2.68×), Ali Khamenei (5.4×), Hostinger (5.63×), and TradingView (3.41×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sweepstakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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