Rascasse Audience Intelligence

Canara Bank Target Market in India

A data profile of the people who buy, follow and care about Canara Bank in India — modelled from more than twelve digital signal sources. Canara Bank has an estimated audience of 6,200,370 people in India.

Canara Bank has an estimated audience of 6,200,370 people in India. 14.9% are female, 85.1% are male, average age 38.6. Top brand affinities: Citibank, Ajay Devgan, Capgemini, Adobe, truecaller.

Top brand affinities include Citibank, Ajay Devgan, Capgemini, with strongest over-indexing on Citibank (11.6× the country average).

Demographically, the Canara Bank audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.

The typical Canara Bank fan in India is more male, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for Citibank.

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Canara Bank profile in India.

Audience size
6.2M
in India
Gender
14.9%
85.1% male
Age
38.6
average years
Country rank
#881
Brand in India
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Canara Bank

14.9% are female, 85.1% are male, average age 38.6.

Fig. 02

Gender split

14.9%
Female
85.1%
Male
Demographic split for Canara Bank audience in India
MetricValue
Female14.9%
Male85.1%
Average age38.6
Estimated audience size6,200,370
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Canara Bank audience in India
Age bracketShare%
16-1910%
20-2930%
30-3925%
40-4924%
50+11%
Fig. 04

Worldwide distribution

94.5%

of the worldwide Canara Bank audience comes from India.

Worldwide audience distribution share by country for Canara Bank
CountryShare
India94.5%
United States1.5%
United Arab Emirates1.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canara Bank audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canara Bank audience
#·InterestCategoryAffinity×
01Volvo XC90Cars & Mobility11.68×
02CitibankBusiness & Career11.60×
03Tom HardyMovies & TV8.46×
04Home insuranceBusiness & Career7.85×
05Private bankingBusiness & Career7.66×
06Cillian MurphyMovies & TV7.54×
07AdobeTechnology & Electronics7.17×
08CapgeminiBusiness & Career6.88×
09BMW M4Cars & Mobility6.12×
10HSBCBusiness & Career5.96×
11Ajay DevganMovies & TV5.71×
12truecallerInternet & Social Media4.91×
13InfosysTechnology & Electronics4.17×
14Max VerstappenSports4.10×
15SweepstakesGames3.77×
16Squash (sport)Sports3.64×
17Credit (finance)Business & Career3.51×
18Retail bankingBusiness & Career3.28×
19True DetectiveMovies & TV2.87×
20InsuranceBusiness & Career2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canara Bank audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Canara Bank audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.35×
Convenience OrientationPREMIUM2.55×
IndulgenceJOY2.18×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Canara Bank audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
CreativityOPEN0.80×
Quality AwarenessPREMIUM0.87×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Canara Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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