A data profile of the people who buy, follow and care about truecaller in India — modelled from more than twelve digital signal sources. truecaller has an estimated audience of 3,357,372 people in India.
The average truecaller fan in India is 26.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include The Drive, MoneyGram, Metro AG, with strongest over-indexing on The Drive (488.41× the country average).
Demographically, the truecaller audience skews more male with an average age of 26.1, and over-indexes on personality traits such as Sustainability, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical truecaller fan in India is more male, around 26.1 years old, with strong Sustainability tendencies and a notable affinity for The Drive.
The key figures that characterise the truecaller profile in India.
21.1% are female, 78.9% are male, average age 26.1.
| Metric | Value |
|---|---|
| Female | 21.1% |
| Male | 78.9% |
| Average age | 26.1 |
| Estimated audience size | 3,357,372 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 61% | |
| 20-29 | 20% | |
| 30-39 | 10% | |
| 40-49 | 6% | |
| 50+ | 3% |
of the worldwide truecaller audience comes from India.
| Country | Share |
|---|---|
| India | 18.1% |
| Indonesia | 10.2% |
| South Africa | 7.4% |
Where the truecaller audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jammu and Kashmir | ~20K | 1.55× | |
| 02 | Himachal Pradesh | ~20K | 1.36× | |
| 03 | Gujarat | ~100K | 1.33× | |
| 04 | Andhra Pradesh | ~50K | 1.32× | |
| 05 | Telangana | ~60K | 1.29× | |
| 06 | Madhya Pradesh | ~80K | 1.26× | |
| 07 | Tamil Nadu | ~100K | 1.24× | |
| 08 | Maharashtra | ~200K | 1.21× | |
| 09 | Chhattisgarh | ~30K | 1.21× | |
| 10 | Odisha | ~40K | 1.16× | |
| 11 | Rajasthan | ~90K | 1.15× | |
| 12 | Karnataka | ~90K | 1.13× | |
| 13 | Uttar Pradesh | ~200K | 1.12× | |
| 14 | Bihar | ~70K | 1.06× | |
| 15 | Kerala | ~50K | 1.02× | |
| 16 | Haryana | ~40K | 1.02× | |
| 17 | Jharkhand | ~30K | 0.99× | |
| 18 | West Bengal | ~100K | 0.97× | |
| 19 | Assam | ~30K | 0.94× | |
| 20 | Uttarakhand | ~20K | 0.94× | |
| 21 | Punjab (region) | ~40K | 0.84× | |
| 22 | Goa | ~3K | 0.83× | |
| 23 | Tripura | ~3K | 0.72× | |
| 24 | Manipur | ~3K | 0.68× | |
| 25 | Arunachal Pradesh | ~1K | 0.68× | |
| 26 | Nagaland | ~2K | 0.65× | |
| 27 | Sikkim | <1K | 0.60× | |
| 28 | Meghalaya | ~2K | 0.58× | |
| 29 | Mizoram | <1K | 0.30× |
The strongest cross-interests of the truecaller audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Drive | Cars & Mobility | 488.41× | ||
| 02 | Win for Life | Games | 226.48× | ||
| 03 | Vittel | Food & Beverages | 196.82× | ||
| 04 | Metro AG | Shopping | 189.18× | ||
| 05 | Opodo | Travel & Leisure | 177.32× | ||
| 06 | Farm Bureau Live | POI | 162.10× | ||
| 07 | Psy | Music & Radio | 68.35× | ||
| 08 | MoneyGram | Business & Career | 41.09× | ||
| 09 | Remitly | Business & Career | 41.09× | ||
| 10 | Imran Khan (actor) | Movies & TV | 16.77× | ||
| 11 | Baccarat (card game) | Games | 15.38× | ||
| 12 | Indian Overseas Bank | Business & Career | 14.17× | ||
| 13 | Gangs of Wasseypur | Movies & TV | 11.38× | ||
| 14 | Sunil Shetty | Movies & TV | 10.09× | ||
| 15 | State school | Kids & Family | 8.67× | ||
| 16 | Central Bank of India | Politics & Society | 7.85× | ||
| 17 | Patient | Health | 7.83× | ||
| 18 | Heart (novel) | Literature | 7.15× | ||
| 19 | India national cricket team | Sports | 1.66× | ||
| 20 | Indian Premier League | Sports | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.49× | |
| Travelling | THRILL | 1.49× | |
| Need for Security | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Mindfulness | BALANCE | 0.80× | |
| Convenience Orientation | PREMIUM | 0.80× |
truecaller has an estimated audience of 3,357,372 people in India, concentrated in Maharashtra and Uttar Pradesh.
21.1% of truecaller fans are female, 78.9% are male, with an average age of 26.1 years.
truecaller fans show strongest brand affinity for The Drive (488.41×), MoneyGram (41.09×), and Metro AG (189.18×) over the country average.
truecaller fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and Gujarat (reach ~100K). These three regions account for the largest share of the active audience.
Beyond truecaller itself, the audience over-indexes on MoneyGram (41.09×), Metro AG (189.18×), Indian Overseas Bank (14.17×), and Heart (novel) (7.15×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for truecaller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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