A data profile of the people who buy, follow and care about ICICI Bank in India — modelled from more than twelve digital signal sources. ICICI Bank has an estimated audience of 8,372,582 people in India.
The average ICICI Bank fan in India is 30.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Uttar Pradesh.
Top brand affinities include Harry Potter, hotstar, Mutual fund, with strongest over-indexing on Harry Potter (1.55× the country average).
Demographically, the ICICI Bank audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical ICICI Bank fan in India is more male, around 30.2 years old, with strong Career Orientation tendencies and a notable affinity for Harry Potter.
The key figures that characterise the ICICI Bank profile in India.
29.0% are female, 71.0% are male, average age 30.2.
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 30.2 |
| Estimated audience size | 8,372,582 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 30% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide ICICI Bank audience comes from India.
| Country | Share |
|---|---|
| India | 74.6% |
| United States | 6.2% |
| United Arab Emirates | 2.3% |
Where the ICICI Bank audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maharashtra | ~1M | 2.71× | |
| 02 | Gujarat | ~600K | 2.39× | |
| 03 | Haryana | ~200K | 2.07× | |
| 04 | Telangana | ~200K | 1.69× | |
| 05 | Karnataka | ~300K | 1.67× | |
| 06 | West Bengal | ~400K | 1.44× | |
| 07 | Tamil Nadu | ~300K | 1.36× | |
| 08 | Goa | ~10K | 1.25× | |
| 09 | Rajasthan | ~200K | 1.24× | |
| 10 | Chhattisgarh | ~70K | 1.22× | |
| 11 | Uttar Pradesh | ~500K | 1.14× | |
| 12 | Madhya Pradesh | ~200K | 1.02× | |
| 13 | Punjab (region) | ~100K | 1.00× | |
| 14 | Andhra Pradesh | ~90K | 0.90× | |
| 15 | Uttarakhand | ~40K | 0.90× | |
| 16 | Odisha | ~80K | 0.88× | |
| 17 | Jharkhand | ~60K | 0.87× | |
| 18 | Kerala | ~100K | 0.82× | |
| 19 | Assam | ~60K | 0.72× | |
| 20 | Bihar | ~100K | 0.63× | |
| 21 | Himachal Pradesh | ~20K | 0.58× | |
| 22 | Sikkim | ~2K | 0.51× | |
| 23 | Manipur | ~4K | 0.40× | |
| 24 | Arunachal Pradesh | ~2K | 0.40× | |
| 25 | Jammu and Kashmir | ~10K | 0.37× | |
| 26 | Nagaland | ~2K | 0.36× | |
| 27 | Tripura | ~4K | 0.34× | |
| 28 | Meghalaya | ~3K | 0.33× | |
| 29 | Mizoram | ~2K | 0.31× |
The strongest cross-interests of the ICICI Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yes Bank | Business & Career | 1.96× | ||
| 02 | Axis Bank | Business & Career | 1.89× | ||
| 03 | hotstar | Movies & TV | 1.86× | ||
| 04 | HDFC Bank | Business & Career | 1.79× | ||
| 05 | Canara Bank | Business & Career | 1.75× | ||
| 06 | BTS | Music & Radio | 1.68× | ||
| 07 | Zomato | Food & Beverages | 1.65× | ||
| 08 | Heroes (TV series) | Movies & TV | 1.65× | ||
| 09 | Denim | Fashion & Accessoires | 1.61× | ||
| 10 | Wedding Planners | Kids & Family | 1.61× | ||
| 11 | IndusInd Bank | Business & Career | 1.61× | ||
| 12 | Property finder | Home & Garden | 1.59× | ||
| 13 | Mutual fund | Business & Career | 1.58× | ||
| 14 | Options strategies | Business & Career | 1.58× | ||
| 15 | Pakistani clothing | Fashion & Accessoires | 1.56× | ||
| 16 | Cricket clothing and equipment | Sports | 1.56× | ||
| 17 | Harry Potter | Movies & TV | 1.55× | ||
| 18 | Snapdeal | Shopping | 1.53× | ||
| 19 | State Bank of India | Business & Career | 1.52× | ||
| 20 | H.O.M.E. | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.29× | |
| Healthy Lifestyle | BALANCE | 1.27× | |
| Luxury Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.93× | |
| Price Sensitivity | PREMIUM | 0.95× | |
| Patriotism | CONSERVATISM | 0.99× |
ICICI Bank's target market in India covers an estimated 8,372,582 people, concentrated in Maharashtra and Gujarat.
29.0% of the ICICI Bank audience are female, 71.0% are male, with an average age of 30.2 years.
ICICI Bank fans show strongest brand affinity for Harry Potter (1.55×), hotstar (1.86×), and Mutual fund (1.58×) over the country average.
ICICI Bank fans in India are most concentrated in Maharashtra (reach ~1M), Gujarat (reach ~600K), and Uttar Pradesh (reach ~500K). These three regions account for the largest share of the active audience.
Beyond ICICI Bank itself, the audience over-indexes on hotstar (1.86×), Mutual fund (1.58×), Zomato (1.65×), and Pakistani clothing (1.56×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for ICICI Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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