A data profile of the people who buy, follow and care about Snapdeal in India — modelled from more than twelve digital signal sources. Snapdeal has an estimated audience of 9,031,109 people in India.
Snapdeal has an estimated audience of 9,031,109 people in India. 35.3% are female, 64.7% are male, average age 30.8. Top brand affinities: Cash on delivery, Embroidery, Earring, Engagement ring, Nutrient.
Top brand affinities include Cash on delivery, Embroidery, Earring, with strongest over-indexing on Cash on delivery (1.93× the country average).
Demographically, the Snapdeal audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
The typical Snapdeal fan in India is more male, around 30.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Cash on delivery.
The key figures that characterise the Snapdeal profile in India.
35.3% are female, 64.7% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 30.8 |
| Estimated audience size | 9,031,109 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 30% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Snapdeal audience comes from India.
| Country | Share |
|---|---|
| India | 99.9% |
| United States | 0.0% |
| United Kingdom | 0.0% |
The strongest cross-interests of the Snapdeal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sewing machine | Home & Garden | 2.20× | ||
| 02 | Embroidery | Home & Garden | 2.15× | ||
| 03 | Crochet | Home & Garden | 2.14× | ||
| 04 | Cash on delivery | Business & Career | 1.93× | ||
| 05 | Wedding invitation | Home & Garden | 1.91× | ||
| 06 | HDFC Bank | Business & Career | 1.83× | ||
| 07 | Engagement ring | Fashion & Accessoires | 1.82× | ||
| 08 | Earring | Fashion & Accessoires | 1.80× | ||
| 09 | Axis Bank | Business & Career | 1.80× | ||
| 10 | Sewing | Home & Garden | 1.79× | ||
| 11 | Jewellery store | Fashion & Accessoires | 1.78× | ||
| 12 | Bluetooth | Technology & Electronics | 1.65× | ||
| 13 | Gemstone | Fashion & Accessoires | 1.64× | ||
| 14 | True Detective | Movies & TV | 1.62× | ||
| 15 | Tanishq | Fashion & Accessoires | 1.62× | ||
| 16 | Party dress | Fashion & Accessoires | 1.59× | ||
| 17 | Nutrient | Food & Beverages | 1.55× | ||
| 18 | ICICI Bank | Business & Career | 1.53× | ||
| 19 | Skirt | Fashion & Accessoires | 1.53× | ||
| 20 | Headphones | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.19× | |
| Luxury Orientation | PREMIUM | 1.18× | |
| Quality Awareness | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Community Orientation | OPEN | 0.81× | |
| Spirituality | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Snapdeal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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