A data profile of the people who buy, follow and care about Bluetooth in India — modelled from more than twelve digital signal sources. Bluetooth has an estimated audience of 6,260,804 people in India.
The average Bluetooth fan in India is 28.2 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Bihar.
Top brand affinities include India national cricket team, Bollywood movies, Trisha (actress), with strongest over-indexing on India national cricket team (1.51× the country average).
Demographically, the Bluetooth audience skews more male with an average age of 28.2, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Bluetooth fan in India is more male, around 28.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for India national cricket team.
The key figures that characterise the Bluetooth profile in India.
23.0% are female, 77.0% are male, average age 28.2.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 28.2 |
| Estimated audience size | 6,260,804 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 30% | |
| 30-39 | 13% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Bluetooth audience comes from India.
| Country | Share |
|---|---|
| United States | 18.9% |
| India | 5.6% |
| United Kingdom | 4.6% |
Where the Bluetooth audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bihar | ~300K | 2.40× | |
| 02 | Uttar Pradesh | ~500K | 1.62× | |
| 03 | Gujarat | ~300K | 1.60× | |
| 04 | Madhya Pradesh | ~200K | 1.51× | |
| 05 | Odisha | ~90K | 1.35× | |
| 06 | Rajasthan | ~200K | 1.23× | |
| 07 | Haryana | ~100K | 1.23× | |
| 08 | Jharkhand | ~60K | 1.21× | |
| 09 | Maharashtra | ~400K | 1.13× | |
| 10 | Andhra Pradesh | ~80K | 1.10× | |
| 11 | Karnataka | ~200K | 1.09× | |
| 12 | Punjab (region) | ~90K | 1.07× | |
| 13 | Chhattisgarh | ~40K | 1.06× | |
| 14 | Tamil Nadu | ~200K | 1.05× | |
| 15 | Telangana | ~90K | 1.03× | |
| 16 | West Bengal | ~200K | 0.99× | |
| 17 | Himachal Pradesh | ~20K | 0.86× | |
| 18 | Assam | ~50K | 0.85× | |
| 19 | Uttarakhand | ~30K | 0.83× | |
| 20 | Jammu and Kashmir | ~20K | 0.78× | |
| 21 | Tripura | ~6K | 0.74× | |
| 22 | Goa | ~5K | 0.74× | |
| 23 | Sikkim | ~2K | 0.74× | |
| 24 | Manipur | ~5K | 0.68× | |
| 25 | Arunachal Pradesh | ~3K | 0.68× | |
| 26 | Nagaland | ~3K | 0.67× | |
| 27 | Meghalaya | ~4K | 0.64× | |
| 28 | Mizoram | ~3K | 0.63× | |
| 29 | Kerala | ~60K | 0.62× |
The strongest cross-interests of the Bluetooth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Loudspeaker | Technology & Electronics | 3.82× | ||
| 02 | High-end audio | Technology & Electronics | 3.78× | ||
| 03 | Vikram (actor) | Movies & TV | 3.76× | ||
| 04 | Wireless | Technology & Electronics | 3.74× | ||
| 05 | Trisha (actress) | Movies & TV | 3.40× | ||
| 06 | Headphones | Technology & Electronics | 2.92× | ||
| 07 | Audio equipment | Technology & Electronics | 2.73× | ||
| 08 | Tamil cinema | Movies & TV | 1.97× | ||
| 09 | Electronics | Technology & Electronics | 1.88× | ||
| 10 | Telugu language | Politics & Society | 1.75× | ||
| 11 | Mobile device | Technology & Electronics | 1.74× | ||
| 12 | Tamil language | Politics & Society | 1.68× | ||
| 13 | Chennai | Travel & Leisure | 1.63× | ||
| 14 | Rajasthan Royals | Sports | 1.61× | ||
| 15 | Chennai Super Kings | Sports | 1.60× | ||
| 16 | Sari | Fashion & Accessoires | 1.60× | ||
| 17 | Bollywood movies | Movies & TV | 1.52× | ||
| 18 | Flipkart | Shopping | 1.52× | ||
| 19 | India national cricket team | Sports | 1.51× | ||
| 20 | Virat Kohli | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.40× | |
| Social Media Usage | JOY | 1.27× | |
| Spirituality | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Sustainability | BALANCE | 0.82× | |
| Price Sensitivity | PREMIUM | 0.83× |
Bluetooth has an estimated audience of 6,260,804 people in India, concentrated in Uttar Pradesh and Maharashtra.
23.0% of Bluetooth fans are female, 77.0% are male, with an average age of 28.2 years.
Bluetooth fans show strongest brand affinity for India national cricket team (1.51×), Bollywood movies (1.52×), and Trisha (actress) (3.4×) over the country average.
Bluetooth fans in India are most concentrated in Uttar Pradesh (reach ~500K), Maharashtra (reach ~400K), and Bihar (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bluetooth itself, the audience over-indexes on Bollywood movies (1.52×), Trisha (actress) (3.4×), Wireless (3.74×), and Virat Kohli (1.5×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bluetooth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.