A data profile of the people who buy, follow and care about Wireless in India — modelled from more than twelve digital signal sources. Wireless has an estimated audience of 5,897,456 people in India.
Wireless has an estimated audience of 5,897,456 people in India. 23.8% are female, 76.2% are male, average age 29.8. Top brand affinities: Bluetooth, Chennai, Headphones, Electronics, Cash on delivery.
Top brand affinities include Bluetooth, Chennai, Headphones, with strongest over-indexing on Bluetooth (3.74× the country average).
Demographically, the Wireless audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical Wireless fan in India is more male, around 29.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bluetooth.
The key figures that characterise the Wireless profile in India.
23.8% are female, 76.2% are male, average age 29.8.
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 29.8 |
| Estimated audience size | 5,897,456 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 29% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Wireless audience comes from India.
| Country | Share |
|---|---|
| United States | 21.8% |
| Italy | 5.6% |
| Brazil | 4.8% |
The strongest cross-interests of the Wireless audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beats Electronics | Technology & Electronics | 4.83× | ||
| 02 | Bluetooth | Technology & Electronics | 3.74× | ||
| 03 | Noise-cancelling headphones | Technology & Electronics | 3.19× | ||
| 04 | High-end audio | Technology & Electronics | 3.12× | ||
| 05 | Headphones | Technology & Electronics | 2.91× | ||
| 06 | Dhanush | Movies & TV | 2.84× | ||
| 07 | Wearable technology | Technology & Electronics | 2.72× | ||
| 08 | Smart device | Technology & Electronics | 2.36× | ||
| 09 | Chennai | Travel & Leisure | 1.92× | ||
| 10 | Star Plus | Movies & TV | 1.92× | ||
| 11 | Cash on delivery | Business & Career | 1.84× | ||
| 12 | Embroidery | Home & Garden | 1.81× | ||
| 13 | Pakistan national cricket team | Sports | 1.77× | ||
| 14 | Wedding invitation | Home & Garden | 1.77× | ||
| 15 | True Detective | Movies & TV | 1.75× | ||
| 16 | Engagement ring | Fashion & Accessoires | 1.70× | ||
| 17 | Party dress | Fashion & Accessoires | 1.67× | ||
| 18 | Earring | Fashion & Accessoires | 1.61× | ||
| 19 | England cricket team | Sports | 1.57× | ||
| 20 | Electronics | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.48× | |
| Indulgence | JOY | 1.19× | |
| Convenience Orientation | PREMIUM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Tradition | CONSERVATISM | 0.65× | |
| Design Affinity | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Wireless. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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