A data profile of the people who buy, follow and care about Dhanush in India — modelled from more than twelve digital signal sources. Dhanush has an estimated audience of 4,215,472 people in India.
The average Dhanush fan in India is 27.0 years old, more male, and lives primarily in Tamil Nadu.
The audience is concentrated in Tamil Nadu, Maharashtra, Karnataka.
Top brand affinities include Ayesha Takia, Trisha (actress), Arbaaz Khan (Indian actor), with strongest over-indexing on Ayesha Takia (25.8× the country average).
Demographically, the Dhanush audience skews more male with an average age of 27.0, and over-indexes on personality traits such as Luxury Orientation, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Dhanush fan in India is more male, around 27.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Ayesha Takia.
The key figures that characterise the Dhanush profile in India.
30.3% are female, 69.7% are male, average age 27.0.
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 27.0 |
| Estimated audience size | 4,215,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 55% | |
| 20-29 | 24% | |
| 30-39 | 11% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Dhanush audience comes from India.
| Country | Share |
|---|---|
| India | 69.7% |
| United States | 5.1% |
| Malaysia | 3.6% |
Where the Dhanush audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~500K | 4.58× | |
| 02 | Andhra Pradesh | ~100K | 2.30× | |
| 03 | Karnataka | ~200K | 1.98× | |
| 04 | Telangana | ~100K | 1.88× | |
| 05 | Kerala | ~100K | 1.72× | |
| 06 | Odisha | ~60K | 1.34× | |
| 07 | Maharashtra | ~200K | 1.14× | |
| 08 | Chhattisgarh | ~30K | 1.00× | |
| 09 | Gujarat | ~100K | 0.94× | |
| 10 | West Bengal | ~100K | 0.90× | |
| 11 | Jharkhand | ~30K | 0.90× | |
| 12 | Arunachal Pradesh | ~2K | 0.82× | |
| 13 | Madhya Pradesh | ~60K | 0.78× | |
| 14 | Goa | ~3K | 0.78× | |
| 15 | Manipur | ~4K | 0.76× | |
| 16 | Assam | ~30K | 0.75× | |
| 17 | Bihar | ~60K | 0.73× | |
| 18 | Uttarakhand | ~10K | 0.71× | |
| 19 | Rajasthan | ~60K | 0.67× | |
| 20 | Sikkim | ~1K | 0.66× | |
| 21 | Uttar Pradesh | ~100K | 0.65× | |
| 22 | Tripura | ~4K | 0.64× | |
| 23 | Nagaland | ~2K | 0.57× | |
| 24 | Mizoram | ~1K | 0.52× | |
| 25 | Haryana | ~30K | 0.51× | |
| 26 | Meghalaya | ~2K | 0.47× | |
| 27 | Himachal Pradesh | ~7K | 0.44× | |
| 28 | Punjab (region) | ~20K | 0.43× | |
| 29 | Jammu and Kashmir | ~7K | 0.37× |
The strongest cross-interests of the Dhanush audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ayesha Takia | Movies & TV | 25.80× | ||
| 02 | Chris Martin | Music & Radio | 24.98× | ||
| 03 | Arbaaz Khan (Indian actor) | Movies & TV | 22.84× | ||
| 04 | Amy Jackson | Movies & TV | 20.23× | ||
| 05 | Sivakarthikeyan | Movies & TV | 19.72× | ||
| 06 | Ali Zafar | Music & Radio | 18.92× | ||
| 07 | Jennifer Garner | Movies & TV | 18.03× | ||
| 08 | Vikram (actor) | Movies & TV | 16.44× | ||
| 09 | Fawad Afzal Khan | Movies & TV | 15.35× | ||
| 10 | Ileana D'Cruz | Movies & TV | 12.76× | ||
| 11 | R. Madhavan | Movies & TV | 12.24× | ||
| 12 | Trisha (actress) | Movies & TV | 12.11× | ||
| 13 | vijay tv | Movies & TV | 12.11× | ||
| 14 | Sun TV | Movies & TV | 11.45× | ||
| 15 | Huma Qureshi (actress) | Movies & TV | 11.13× | ||
| 16 | Yami Gautam | Movies & TV | 10.44× | ||
| 17 | Arjun Rampal | Movies & TV | 9.31× | ||
| 18 | Karisma Kapoor | Movies & TV | 9.09× | ||
| 19 | Anushka Shetty | Movies & TV | 8.13× | ||
| 20 | Coimbatore | Travel & Leisure | 8.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.11× | |
| Spirituality | BALANCE | 1.10× | |
| Pet Ownership | JOY | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.75× | |
| Tradition | CONSERVATISM | 0.75× | |
| Sports Activity | POWER | 0.77× |
Dhanush has an estimated audience of 4,215,472 people in India, concentrated in Tamil Nadu and Maharashtra.
30.3% of Dhanush fans are female, 69.7% are male, with an average age of 27.0 years.
Dhanush fans show strongest brand affinity for Ayesha Takia (25.8×), Trisha (actress) (12.11×), and Arbaaz Khan (Indian actor) (22.84×) over the country average.
Dhanush fans in India are most concentrated in Tamil Nadu (reach ~500K), Maharashtra (reach ~200K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Dhanush itself, the audience over-indexes on Trisha (actress) (12.11×), Arbaaz Khan (Indian actor) (22.84×), Vikram (actor) (16.44×), and Sivakarthikeyan (19.72×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Dhanush. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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